6sense Marketo Integration – Create Custom Objects In Marketo

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Marketo Custom Objects Setup Process:

  • Customer creates the Contact Custom Objects in Marketo, recommended field names below.

  • Customer ensures the 6sense integration user has access to these Custom Objects.

  • Customer informs 6sense once the objects are created in Marketo.

  • 6sense to enable the export.

  • The synchs are executed through the account provisioned by the customer and use the MARKETO REST API.

  • 6sense will refresh scores daily once the production instance is deployed.

Custom Object Name: Contact6sense

Example below with a Custom Object with 4 products using Product1, Product2, Product3, Product4.

Customer must rename the fields to match “real” product names. 6sense has provided a recommendation on the custom object and field naming convention shown at the bottom half of the document. Please provide any changes to the Customer Success team if the API names change.

Field Label (Display Name)

Field Name

API Name

Data Type

MarketoContactID

MarketoContactId

MarketoContactId__c

LinkJoin to Marketo Contact Object on Id field

Custom Key

customKey6sense

customKey6sense__c

StringSet as the UNIQUE KEY

6sense Contact Intent Score Product1

contactIntentScore6senseProduct1

contactIntentScore6senseProduct1__c

Integer

6sense Account Intent Score Product1

accountIntentScore6senseProduct1

accountIntentScore6senseProduct1__c

Integer

6sense Contact Profile Fit Product1

contactProfileFit6senseProduct1

contactProfileFit6senseProduct1__c

Text (18)

6sense Account Profile Fit Product1

accountProfileFit6senseProduct1

accountProfileFit6senseProduct1__c

Text (18)

6sense Account Buying Stage Product1

accountBuyingStage6senseProduct1

accountBuyingStage6senseProduct1__c

Text(30)

6sense Contact GradeProduct1

contactGrade6senseProduct1

contactGrade6senseProduct1__c

Text(18)

6sense Account Numerical Reach Score1

accountNumericalReach6senseProduct1

accountNumericalReach6senseProduct1__c

Integer

6sense Account Reach Score1

accountReach6senseProduct1

accountReach6senseProduct1__c

Text(18)

6sense Contact Reach Score1

contactReach6senseProduct1

contactReach6senseProduct1__c

Text(18)

6sense Score Date

contactScoreDate6sense

contactScoreDate6sense__c

DateTime

Example of what it looks like in Marketo:

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