--- title: "Real-Time Lead Scoring API" slug: "6sense-real-time-lead-scoring" description: "Score leads in real-time with 6sense's predictive scoring, updating your marketing automation platform for effective campaign prioritization." tags: ["Integrations and APIs", "lead scoring", "Marketing Automation", "Marketing Automation Platforms", "Predictive Scores", "Real Time Lead Scoring"] updated: 2026-01-21T15:30:28Z published: 2026-01-21T15:30:28Z canonical: "support.6sense.com/6sense-real-time-lead-scoring" --- > ## Documentation Index > Fetch the complete documentation index at: https://support.6sense.com/llms.txt > Use this file to discover all available pages before exploring further. # Real-Time Lead Scoring API The 6sense real-time lead scoring API allows you to score leads in your favorite marketing automation platform (MAP) as they get newly created or updated. 6sense dynamically updates your leads in your MAP to give you the latest Predictive scores so you can prioritize marketing campaigns. For more information on how 6sense calculates Predictive scores, refer to [6sense Scores Overview](/v1/docs/6sense-scores-overview). ## Prerequisites - You must have a valid subscription to one of the currently-supported MAPs for real-time lead scoring and enrichment: - Marketo - Eloqua - HubSpot - Salesforce Marketing Cloud Account Engagement (Pardot) - You must have the 6sense Predictive add-on to access the Lead Scoring API. - You must have Enrichment API credits to access the Lead Scoring and Firmographics APIs. Refer to [API Credits](https://api.6sense.com/docs/#types-of-api-credits). | **MAP** | **Implementation** | **Lead Scoring API** | ***Lead Scoring and Firmographics API** | **Configuration UI** | | --- | --- | --- | --- | --- | | [Marketo](/v1/docs/marketo-real-time-lead-scoring-and-enrichment) | Marketo Webhook | Yes | Yes | In Marketo, refer to [Set Up Marketo Real-Time Lead Scoring and Enrichment](/v1/docs/marketo-real-time-lead-scoring-and-enrichment) | | [Eloqua](/v1/docs/eloqua-real-time-lead-scoring) | 6sense App | Yes | No | Revenue Marketing > Settings > Integrations | | [HubSpot](/v1/docs/hubspot-real-time-lead-scoring) | 6sense App | Yes | No | Revenue Marketing > Settings > Integrations | | [Salesforce Marketing Cloud Account Engagement (Pardot)](/v1/docs/real-time-scoring-in-salesforce-marketing-cloud-account-engagement-pardot) | 6sense App | Yes | No | Revenue Marketing > Settings > Integrations | *Currently, the Lead Scoring and Firmographics API is only available for Marketo via Marketo webhook integration and not available for other MAPs. Refer to [Marketo Real-Time Lead Scoring and Enrichment](/v1/docs/marketo-real-time-lead-scoring-and-enrichment). ## FAQ: Real-time lead scoring #### How many API calls does lead scoring incur? Each lead, whether net-new or existing incurs one API call. These scores update daily, but still only incur one API call. #### Is it really real-time? Yes. As long as you have the Predictive add-on and its models are set up, 6sense immediately fetches the latest Predictive score as leads are newly created. #### When do Predictive scores update? Predictive scores update daily as part of the 6sense data pipeline, which aggregates all the information across the B2B network to update the lead’s scores. #### What data can be mapped from 6sense? The available set of 6sense fields depends on the object type of the mapping profile, as listed in the table below: | **6sense Field** | **Available for SFDC Account** | **Available for SFDC Lead** | **Available for SFDC Contact** | **Available for MAP Lead** | | --- | --- | --- | --- | --- | | Account Source | Yes | No | No | No | | City | Yes | Yes | Yes | Yes | | Company Name | Yes | Yes | Yes | Yes | | Country | Yes | Yes | Yes | Yes | | Country (Abbreviated) | Yes | Yes | Yes | Yes | | Custom Text | Yes | Yes | Yes | Yes | | Email | No | Yes | Yes | Yes | | Employee Count (Est.) | Yes | Yes | Yes | Yes | | Employee Range | Yes | Yes | Yes | Yes | | First Name | No | Yes | Yes | Yes | | Industry | Yes | Yes | Yes | Yes | | Last Name | No | Yes | Yes | Yes | | Lead/Contact Source | No | Yes | Yes | Yes | | Lead/Contact Source Type | No | Yes | Yes | Yes | | LinkedIn Profile | No | Yes | Yes | Yes | | Matched CRM Account ID | No | Yes | No | No | | NAICS Code | Yes | Yes | Yes | Yes | | NAICS Description | Yes | Yes | Yes | Yes | | Phone (Company) | Yes | Yes | Yes | Yes | | Phone (Direct) | No | Yes | Yes | Yes | | Postal/ZIP Code | Yes | Yes | Yes | Yes | | Revenue (Est.) | Yes | Yes | Yes | Yes | | Revenue Range | Yes | Yes | Yes | Yes | | SIC Code | Yes | Yes | Yes | Yes | | SIC Description | Yes | Yes | Yes | Yes | | State/Region | Yes | Yes | Yes | Yes | | Street Address | Yes | Yes | Yes | Yes | | Title | No | No | No | No | | Title Function | No | Yes | Yes | Yes | | Title Level | No | Yes | Yes | Yes | | Website | Yes | Yes | Yes | Yes | In addition, the following Predictive scores are available with the Predictive add-on: **Account:** - Account Buying Stage - Account Intent Score - Account Profile Fit - Account Profile Score - Account Reach Score - Account Scores Last Updated **Contact/Lead:** - Contact/Lead Grade - Contact/Lead Intent Score - Contact/Lead Profile Fit - Contact/Lead Profile Score - Contact/Lead Scores Last Updated - Contact/Lead Company Buying Stage - Contact/Lead Company Intent Score - Contact/Lead Company Profile Fit - Contact/Lead Company Profile Score #### Does this include historical data? No, 6sense does not score historical data. Only leads/contacts created after integration went live are scored. Application Programming Interface; a set of rules that allows different software applications to communicate with each other. Marketing Automation Platform, a 3rd-party platform that automates your marketing tasks and workflows, allowing for more efficient marketing campaigns. Customer Relationship Management, an external platform used to manage your relationships and interactions with potential customers and clients.