---
title: "6sense Segments for Meta (Facebook/Instagram) Ads"
slug: "6sense-segments-for-meta-facebookinstagram-ads-1"
updated: 2025-10-21T22:29:38Z
published: 2025-10-21T22:29:38Z
canonical: "support.6sense.com/6sense-segments-for-meta-facebookinstagram-ads-1"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.6sense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# 6sense Segments for Meta (Facebook/Instagram) Ads

You can use 6sense segments for running ads in Facebook or Instagram.

These are the high-level steps for targeting 6sense segments in Meta ad campaigns:

1. Connect your Meta and 6sense accounts using OAuth.
2. Sync the desired segment or segments to Meta.
3. Select your 6sense segment to target as a matched audience in Meta.
4. Track the segment usage.

## Prerequisites

Ensure the following prerequisites before connecting 6sense to Meta:

- Your 6sense user account must have the 6sense Primary Administrator or Administrator role.
- **Opt-in for Meta Integration**: This can only be done by a 6sense Administrator.
- **A Meta Business Manager Account**: Meta Business Manager helps advertisers integrate Meta marketing efforts across their business and with external partners. Go to Meta [Business Manager](https://business.facebook.com/) to create an account. Use the Meta Business Manager account to:
  - Add an agency or marketing partner to help manage your business.
  - Manage assets such as your Pages and ad accounts.
  - Run and track your ads.
- **An Ad Account in Meta Business Manager**: Ensure that at least 1 active [ad account](https://www.facebook.com/business/help/910137316041095) is created under the Business Manager Account.
- **User Permissions for syncing the Ad Account**: Refer to the Meta documentation: [View and Edit Permissions in Business Manager](https://www.facebook.com/business/help/299504287548592?id=180505742745347):
  - The Meta user must have Manage Campaigns permission for the Meta Ad account that syncs with 6sense.
  - The Meta user must have Ads permission for the Meta page.

## Connect your Meta and 6sense accounts

To connect your Meta account with 6sense:

1. In ABM go to **Settings > Integrations > All Integrations**.
2. Scroll to locate and select **6sense Segments for Meta**. The About panel opens.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/adv-meta-segments-setting-1024x501-1.png)

1. At the top right, select **Connect**.
2. Sign in with your Meta ad account by authenticating yourself.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/adv-meta-continue-as.png)
3. Select the Business Manager Account to connect and continue.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/adv-meta-choose-business.png)
4. Select the Pages that 6sense will access and continue.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/adv-meta-choose-pages.png)
5. Review the access request.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/adv-meta-review.png)
6. Select **Save**. You are prompted to reconnect to 6sense.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/adv-meta-reconnect.png)
7. Select **Reconnect**.
8. Activate the Ad Accounts you want to use. After a successful sign-in, choose which ad accounts you want to make available to 6sense segments. Chosen active ad accounts will be available for designation during the actual segment sync process.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/adv-meta-activate-FBM-1024x510-1.png)

## Sync the segment to Meta

1. In ABM, go to **Segments**.
2. Select the segment options dropdown on the segment that you want to sync to Meta.
3. Select **Sync to Meta**.
4. Select the Ad Account you want the segment to be available in.
5. Select **Link Ad Account**.

Once you link the ad account, it should be available as an audience within the hour. It will take time to build before it can be used in a Meta campaign.

## Use your 6sense segment in a Meta campaign

Refer to the Meta documentation [Meta Campaigns](https://business.facebook.com/adsmanager/manage/campaigns).

1. In Meta, go to **Meta Campaigns > Choose objective > Continue**.
2. Associate an ad set with your custom audience. Under **Audience** search for your 6sense segment name in the **Custom Audiences** search box.
3. Select your 6sense Custom Audience and continue setting up the Meta campaign. ![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/360102469573-mceclip1.png)

## Track the segment usage

Review organization-level sync limits and segment usage counts. Go to **Settings > Integrations > My Integrations**.

- **Sync limit**: reflects the segment allotment specified in your contract.
- **Actively syncing**: The count of segments whose sync status is set to ON in 6sense.

![mceclip4.png](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/10099260243347.png)

A defined set of accounts or contacts used for targeted marketing and sales efforts.

Account-Based Marketing, the former name of the 6sense Revenue Marketing product.