6sense Advertising offers advertisers both flexibility and value. This document describes the general terms for Advertising pricing and payment. (It is not a contract or legal document).
For any questions or more details, contact your 6sense account representative.
No contractual commitments
Unless you request pre-paid options, you are not obligated to commit to any specific amount to spend on 6sense Advertising.
You can created campaigns and adjust them as needed without long-term contracts.
Campaign budgets and durations
Each Advertising campaign requires a minimum budget of $100. Campaign budgets may be exceeded by up to 2% due to the dynamic nature of live auctions.
The minimum campaign duration is 7 days.
CPM bidding
You set your own maximum CPM (cost per thousand impressions) bid for each Advertising campaign, with a minimum CPM bid of $1.00 USD. Refer to Campaign Targeting Budget.
By default, all Advertising campaigns use bid sharing algorithms to selectively lower bids to more efficiently win impressions in a programmatic auction. These savings are passed back to you, helping you avoid overpaying. The results of bid shading vary by campaign based on audience targeting, volume, and bid ranges. Typically the bid sharing algorithm delivers 5%-15% savings for most campaigns. You can find the campaign’s eCPM (effective cost per thousand) at Advertising > All Campaigns > individual campaign > View Performance > Campaign Analytics.
Data and service fees
Variable data and service fees are deducted from campaign spend, while respecting the maximum CPM cap. Fees vary based on campaign type, supply path, data use, and volume. They typically fall within a range of 15%-18%. Comprehensive brand safety and fraud prevention solutions are included with these fees and are applied to all campaigns to protect your brand’s equity and reputation and to detect and avoid financial fraud. Proprietary software and MRC-accredited partner services (currently provided by Double Verify) combine to deliver these protections.
Any data fees outside of this range are explicitly listed on the campaign configuration and confirmation pages. This option currently only pertains to persona targeting. Refer to Advertising Campaign Targeting.
Monthly invoicing
You receive monthly invoices for all campaigns that were active during the prior calendar month.
Payment terms for monthly invoicing are controlled by your applicable terms, and are typically due within 30 days.
Changelog:
Mar 25, 2025: corrected sentence, currently this only pertains to persona targeting.
New page published Mar 24, 2025. For questions about these changes, contact your 6sense account representative.