---
title: "FAQ: External Media Campaigns"
slug: "faq-external-media-campaigns"
tags: ["Campaign Attribution", "External Media Campaigns", "Revenue Marketing", "Tracking Pixels"]
updated: 2026-06-17T09:29:11Z
published: 2026-06-17T09:29:11Z
canonical: "support.6sense.com/faq-external-media-campaigns"
stale: true
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.6sense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# FAQ: External Media Campaigns

> [!WARNING]
> Important
> 
> External Media Campaigns (EMC) is no longer supported after September 2026.
> 
> To continue tracking external campaigns, use the [Tracking Pixel](/v1/docs/external-media-pixels) solution.

#### Why is External Media Campaign (EMC) being deprecated?

EMC is being deprecated to support a more secure, scalable, and privacy-compliant tracking model. EMC relies on macro-based redirect logic, which some ad platforms identify as a security risk. These implementations can be blocked or disabled.

The Tracking Pixel solution removes this dependency and uses a simplified pixel-based tracking approach.

#### What is the Tracking Pixel solution, and how is it different from EMC?

EMC helped you measure campaigns running outside the 6sense platform while providing ABM insights at the campaign or ad level.

With EMC, you needed to:

- Generate and deploy 6sense tracking pixels
- Create a corresponding “mirror” campaign in 6sense for each external campaign
- Configure platform-specific macros based on the ad platform
- Maintain mappings between external campaigns and 6sense campaigns
- Troubleshoot pixel, macro, and attribution issues when configurations changed
- View reporting at the campaign or ad level in the UI and Data Packs

This setup required multiple steps across both 6sense and external advertising platforms, which increased setup and maintenance effort.

With the Tracking Pixel solution, you:

- Use 6sense-generated universal pixels without creating or mirroring campaigns
- Track campaigns across platforms that support pixel tracking
- Access reporting at the pixel level

This approach reduces setup complexity and removes the need for platform-specific configurations.

**Key difference**

- EMC requires campaign setup and platform-specific configuration for reporting
- Tracking Pixels use a simplified, pixel-based approach for measuring account activity

**Summary**

- EMC = campaign-based external measurement
- Tracking Pixels = pixel-based external measurement

#### Do I need to recreate campaigns in 6sense?

No. You don’t need to create campaigns in 6sense.

You need to:

- Create new tracking pixels
- Deploy them on your external ad platforms

#### Is ad-level tracking supported?

No. Ad-level tracking using macros is not supported. Tracking is based on pixel events.

#### Will ad-level reporting be available?

No. Reporting is available at the pixel level only.

#### How is attribution handled?

- EMC: Attribution is tied to campaign or ad exposure
- Tracking Pixels: Attribution is based on account activity during the same reporting period as pixel activity

#### Do I need to update my pixel implementation?

Yes. You must deploy new tracking pixels that don’t rely on macro-based redirects.

#### Will this change affect reporting?

| Feature | EMC | Tracking Pixels |
| --- | --- | --- |
| Ad-level reporting | Yes | No |
| Campaign attribution | Yes | No |
| Pixel-level tracking | No | Yes |
| Account activity insights | Limited | Enhanced |

#### What are the benefits of Tracking Pixels?

- More reliable tracking
- Compliance with ad platform requirements
- Simpler implementation
- Consistent tracking across platforms

#### What happens to historical EMC data?

Historical EMC data remains available, subject to retention policies. Tracking Pixel data starts from the time of implementation.

#### Why are reporting numbers different?

Reporting methods differ by design.

- EMC measures campaign performance
- Tracking Pixels measure account activity during the reporting period

Differences in reported values are expected.

#### What is the key reporting difference?

- EMC (anchored model): Activity tied to campaign exposure
- Tracking Pixels (overlap model): Activity included if it occurs during the same reporting period as pixel activity

#### What does this mean in practice?

Tracking Pixels can include account activity that occurs within the reporting window, even if it occurred before an ad interaction within that window.

#### What metrics are supported?

EMC:

- Accounts reached
- Accounts engaged

Tracking Pixels:

- Account visits
- 6QAs reached
- New 6QAs reached
- Form fills
- Opportunities

All metrics are reported when they overlap with pixel activity.

#### Who can I contact for support?

Contact [support@6sense.com](mailto:support@6sense.com).