---
title: "HubSpot MAP Known Web Activity Solution Overview"
slug: "hubspot-map-known-web-activity-solution-overview"
description: "Leverage Known Web Activity in 6sense with HubSpot integration to de-anonymize user activities and enhance contact engagement tracking."
updated: 2025-10-02T21:40:49Z
published: 2025-10-02T21:40:49Z
canonical: "support.6sense.com/hubspot-map-known-web-activity-solution-overview"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.6sense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# HubSpot MAP Known Web Activity Solution Overview

Known Web Activity in HubSpot MAP is not available in 6sense. Instead, the activity is marked as “anonymous,” rather than attributed to the known user. This page describes the 6sense solution to leveraging Known Web Activity.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/hubspot-webactivity1-1024x429.png)

## Identify web activities using WebTag

6sense users can leverage their HubSpot MAP activity data in 6sense to attribute activities to Contacts.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/image-34-1024x428.png)

### Prerequisites

- HubSpot MAP integrated
- 6sense products, either Revenue Marketing with the Predictive add-on, SI Enterprise, or SI Enterprise Lite
- [WebTag 2.0 installed](/v1/docs/webtag)

### Associate cookies to contacts

Use the 6sense WebTag to capture your HubSpot cookie, then match the cookie ID to a HubSpot Person. This associates the activity to a person.

#### Setup

1. Contact is identified in HubSpot via Form Fill.
2. HubSpot places a cookie on the user’s browser.

#### ID capture

1. Contact navigates to a page with the 6sense WebTag installed.
2. 6sense WebTag collects cookie ID.
3. 6sense sends cookie ID to HubSpot MAP.
4. HubSpot returns a HubSpot Person ID (HubSpot Person = SFDC Contact)*.*

#### Surface activity data

1. 6sense associates the web activity with the HubSpot Person ID.
2. 6sense surfaces contact’s web activity as normal.

### Example: de-anonymized activities on the timeline

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/hubspot-webactivity2-1024x286.png)

## Onboarding Process for Users

1. Enable “Capture Cookies by MAP” toggle in WebTag settings. Can be performed by an Admin user.
  - Go to the WebTag settings and enable the **Capture Cookies by MAP** toggle.
  - **Outcome:**
    - Cookie toggle flipped.
    - Click **Next** to finish WebTag deployment process.
    - Wait up to 4 hours for website cache to clear.
    - WebTag begins to capture MAP cookies.
2. Onboard “Web Activities” object and run standard permission check. Can be performed by an Admin user.
  - Go to HubSpot MAP Integration settings and onboard the new Web Activities object.
  - **Outcome:**
    - HubSpot MAP new object onboarded.
    - Cookies captured from WebTag filtering into new object.
    - **For existing users:** Onboard new object automatically.
    - **For new users:** Onboard as part of regular onboarding.
3. Wait for the 6sense pipeline to run.
  - Once the pipeline has run once, the new data for HubSpot MAP Activities will be visible across 6sense activation.
  - **Note:** Only new activities will be de-anonymized.
  - **Outcome:** New activities performed by contacts known in HubSpot MAP will be properly de-anonymized in 6sense.

## FAQ

#### Does this solution apply to MAPs outside of HubSpot MAP?

No, as other MAPs support this functionality natively.

#### Does this change any legal requirements?

The data is already stored in HubSpot MAP, so 6sense is not changing the way in which it legally processes data.

#### Where does this change surface?

- Contacts and Leads
- Sales Intelligence
- CRM and MAP Engagement Charts
- Segment Performance Reports
- MAP: Scoring of Leads & Contacts

#### Do competitors have a similar solution?

No.

#### Are there any pricing or packaging changes?

No.

#### Are there any places the activities will not be de-anonymized?

Activities will still be anonymous in Legacy Sales Intelligence.

#### What happens if a customer rejects cookies?

The solution is predicated on HubSpot MAP cookies on a user’s browser.

#### Is the HubSpot cookie considered 1st, or 3rd party cookie?

Since it is placed by a system owned by the customer, it is a 1st party cookie.

#### Will previous activities be de-anonymized?

No, de-anonymization collection starts when the WebTag toggle is flipped.

Marketing Automation Platform, a 3rd-party platform that automates your marketing tasks and workflows, allowing for more efficient marketing campaigns.

A piece of code placed on a website to track user interactions and gather data for analytics and marketing purposes.

Sales Intelligence; the name of our product that provides insights and analytics to help you improve your sales strategies and decision-making.

The name of our product that provides insights and analytics to help you improve your sales strategies and decision-making.

Customer Relationship Management, an external platform used to manage your relationships and interactions with potential customers and clients.