---
title: "Integrate 6sense with VWO"
slug: "integrate-vwo-with-6sense"
description: "Integrate 6sense with VWO to personalize content and A/B test based on company attributes, enhancing targeting and buyer journey insights."
tags: ["Integrations and APIs", "VWO Personalization", "6sense Integration", "Company Targeting"]
updated: 2025-12-05T09:56:16Z
published: 2025-12-05T09:56:16Z
canonical: "support.6sense.com/integrate-vwo-with-6sense"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.6sense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Integrate 6sense with VWO

Integrating 6sense with VWO enables you to utilize the company attributes provided by 6sense to deliver personalized content to or perform an A/B test on any user coming from a certain company’s IP address. This would typically provide intelligence on who is in-market to buy, what products, when they will buy, and where they are in the buyer’s journey.

Let’s look at how 6sense attributes can be used for targeting in VWO.

## Instructions

1. Customers will need to ensure the 6sense Company Identification API is deployed on your website. This can be done via your tag manager or within the JavaScript tag.
  - [Deploying 6sense Company Identification API with Google Tag Manager Event Trigger](/v1/docs/deploying-company-identification-api-with-google-tag-manager-event-trigger-webtag-10)
  - [Adobe Experience – Launch, Analytics, Target via Extension App (Beta)](/v1/docs/adobe-experience-launch-analytics-target-via-extension-app)
  - [6sense JavaScript Web Tag](/v1/docs/faq-domain-inclusion-list-for-6sense-javascript-webtag#domain-inclusion-list-for-6sense-javascript-webtag)
2. Login to your VWO account.
3. Go to **TESTING** > **A/B**.
4. Click **CREATE**, to create an A/B test.
5. Enter relevant details in the required fields, and expand the **MORE OPTIONS** section.
6. To target a specific visitor segment, choose the option **Enable campaign for a specific visitor group**.
7. Go to **CUSTOM** and from the first dropdown, select **OTHERS** > **JavaScript Variable**.
8. In the field next to the first dropdown, enter the value as:

`window.localStorage.getItem('_6senseCompanyDetails')`
9. From the second dropdown, choose the option **IS NOT BLANK**. ![mceclip0.png](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/360102520393-mceclip0.png)
10. To define the rest of segmentation with the actual attributes you would like to target based upon, click **Add condition**.
11. To form a relation between the segmentation conditions, choose the option **AND**.
12. To target the company attributes, use this format: `JSON.parse(window.localStorage.getItem('_6senseCompanyDetails')).company.<6sense variable name>`
13. Say, if you wish to target all the companies that are based out of India, the segmentation condition would be: `JSON.parse(window.localStorage.getItem('_6senseCompanyDetails')).company.country= India` ![mceclip1.png](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/1500001453242-mceclip1.png)
14. Likewise, if you wish to target any company in the Business Services space ,the segmentation condition would be:`JSON.parse(window.localStorage.getItem('_6senseCompanyDetails')).company.industry= Business Services`

![mceclip3.png](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/1500001453262-mceclip3.png)

For the most up to date instructions from VWO please check [here](https://help.vwo.com/hc/en-us/articles/900000688463-Integrating-VWO-with-6Sense).

Application Programming Interface; a set of rules that allows different software applications to communicate with each other.

A defined set of accounts or contacts used for targeted marketing and sales efforts.