---
title: "Intent Model"
slug: "intent-model"
tags: ["Predictive Analytics", "Intent Scores", "Predictive Model", "Account Buying Stages", "intent model"]
updated: 2025-07-23T19:23:44Z
published: 2025-07-23T19:23:44Z
canonical: "support.6sense.com/intent-model"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.6sense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Intent Model

Predictive intent scores predict the likelihood an account is interested in buying the product or service being sold. (Intent scores have also been called engagement scores.)

Predictive also uses intent scores to determine [buying stages](/v1/docs/predictive-buying-stages) and [6QAs](/v1/docs/6sense-qualified-accounts-6qas).

## Data inputs

The Predictive company activity AI model considers the following activities when calculating intent scores:

- CRM (excluding Task and Event)
- MAP
- Web
- Business-to-business network (B2BN) keyword
- 3rd party intent activities (using Bombora, G2, TrustRadius)

The intent score is the output of the Predictive company activity model that uses an account’s historical activity data to determine the likelihood of the account opening an opportunity in the next 90 days.

## How intent is measured

Intent is measured from 0-100, with a higher score indicating a higher interest, and therefore likelihood of opening an opportunity. Each account’s intent score is updated daily to account for any new activities.

## How intent is used

Intent scores are inputs to [buying stages](/v1/docs/predictive-buying-stages) and [6QAs](/v1/docs/6sense-qualified-accounts-6qas).

Also refer to the the Model Insights report, specifically the [Account behavior model](/v1/docs/predictive-model-insights-report#account-behavior-model) panel that covers account buying stages.

Customer Relationship Management, an external platform used to manage your relationships and interactions with potential customers and clients.

Marketing Automation Platform, a 3rd-party platform that automates your marketing tasks and workflows, allowing for more efficient marketing campaigns.