---
title: "PeerSpot Intent Data Integration"
slug: "peerspot-intent-data-integration"
description: "Integrate PeerSpot with 6sense to leverage intent data for targeted segmentation and enhance your B2B marketing efforts effectively."
tags: ["Integrations and APIs", "PeerSpot Integration", "Intent Data", "6sense Segments", "PeerSpot Intent Data"]
updated: 2025-07-10T18:31:19Z
published: 2025-07-10T18:31:19Z
canonical: "support.6sense.com/peerspot-intent-data-integration"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.6sense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# PeerSpot Intent Data Integration

6sense has partnered with PeerSpot, the leading B2B software review platform, to deliver your Product and Competitor intent data into 6sense for segmentation.

As part of this partnership, all mutual customers of 6sense and PeerSpot are eligible for this integration.

> [!WARNING]
> To activate PeerSpot, you must have the Intent Data Plan active in PeerSpot.

**Segments that you can create using PeerSpot Intent data and Identify New Accounts:**

| **PeerSpot Data Type** | **Example** | **6sense segment Filter** |
| --- | --- | --- |
| PeerSpot Competitor Intent | *“Show me all accounts who researched my competitors on PeerSpot but did not look at my product”* | PeerSpot Competitor Intent |
| PeerSpot Product Intent | *“Show me all accounts who researched my product on PeerSpot”* | PeerSpot Product Intent |

## Activate PeerSpot

Navigate to **Settings > Integrations > All Integrations.** Then, choose **Intent** and click on **PeerSpot**.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/article_attachments-ps1.png)

Click the **Connect** button.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/article_attachments-ps2.png)

This will enable the following integration configurations, which will be used by your PeerSpot team:

1. **Customer Data API Token:** PeerSpot will send this information along with your Intent data to help us identify that the data belongs to your account.
2. **Your 6sense Product IDs:** PeerSpot will send this information along with your Intent data to help us identify that the data belongs to which product in your account.

> [!NOTE]
> You must copy this information and share with your PeerSpot CSM. They will configure the data flow from PeerSpot to 6sense. Your PeerSpot CSM will confirm once the Data flow is enabled and integration is completed.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/article_attachments-ps3.png)

Once integrated, it takes 24-48 hrs to reflect your data into 6sense. Then you can create Segment filters.

## Create a Segment Using PeerSpot Intent Data

To create a segment based on filters, navigate to **Segments** from the left navigation, then click **Create** and select **Create Segment**.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/7660426247827-Create-a-Segment-updated-image.png)

> [!NOTE]
> 6sense segments support up to 100 filter values per segment.

Now select the **Using Filters** option to create a segment.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/article_attachments-ps5.jpg)

From this primary filter creation screen, additional filters and filter logic can be applied. Add filters by selecting PeerSpot options available under INTENT.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/article_attachments-ps6.png)![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/article_attachments-ps7.png)

Filters can be combined in various methods using the “AND” and “OR” operators in the Filter Logic field at the bottom.

For more information about using Segment Filters, please read [this article](/v1/docs/segment-creation-create-filters-legacy).

A defined set of accounts or contacts used for targeted marketing and sales efforts.

Application Programming Interface; a set of rules that allows different software applications to communicate with each other.