This page describes the minimum data required from your MAP (Marketing Automation Platform) to support 6sense Predictive functionalities.
During taxonomy discussions with the 6sense team, we might discover that 6sense needs to sync with additional objects, depending on how you use your MAP. The permissions required for these objects are read-only for the data pull, however 6sense also needs write access to some of these objects or fields to support data Enrichment or to export scores.
Standard tables
Table: Activities
Field Name | Description | Required Field |
|---|---|---|
map_contact_id |
| x |
activity_type | eg. email sent, click, open, form fill, page view | x |
ip |
|
|
url |
| x |
referrer_url |
|
|
visitor_page_view__url |
|
|
campaign_name |
| x |
campaignid | foreign key to campaign object |
|
details |
|
|
dt |
| x |
Table: Contact
Field Name | Description | Required Field |
|---|---|---|
id | Unique identifier | x |
crm_contact_id |
| x |
first_name |
|
|
last_name |
|
|
| x | |
phone |
|
|
mobile_phone |
|
|
address |
|
|
city |
|
|
state |
|
|
zip |
|
|
country |
|
|
annual_revenue |
|
|
industry |
|
|
sub_industry |
|
|
department |
|
|
employee_count |
|
|
decision_making_role |
|
|
job_function |
|
|
job_title |
| x |
created |
|
|
modified |
|
|
crm_lead_id |
|
|
lead_source |
|
|
role |
|
|
website |
|
|
company |
|
|
map_account_id |
|
|
crm_account_id |
| x |
export_id |
| key for export |
mql_date |
|
|
Table: Account (optional)
Field Name | Description | Required Field |
|---|---|---|
id | Unique identifier | x |
name |
|
|
address |
|
|
city |
|
|
state |
|
|
zip |
|
|
industry |
|
|
Sub industry |
|
|
Website |
| x |
Number of employees |
|
|
Created |
|
|
Modified |
|
|
CRM account id |
|
|
Country |
| x |
Export id | Used to sync the scores back as the primary key |
|