---
title: "Website URL Exclusion"
slug: "website-url-exclusion"
description: "Learn when to exclude website URLs for accurate data analysis and how it impacts your 6sense intent model and scoring for accounts and leads."
tags: ["Admin and Settings", "URL Exclusion", "intent model", "Account Based Marketing"]
updated: 2025-07-10T18:34:59Z
published: 2025-07-10T18:34:59Z
canonical: "support.6sense.com/website-url-exclusion"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.6sense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Website URL Exclusion

#### Q1: When should you exclude a website URL?

Not activities to every URL on your website indicates potential buyer interests. For example, your career page, login page, support page. You should exclude these irrelevant URLs so that activities to these URLs don’t interrupt with your data analysis on ABM, and your 6sense predictive scores.

#### Q2: What happens after you exclude website URL?

- Activities to the URL **after the day it is excluded** will not show up activity timeline dashboard/list on both ABM and Sales Intelligence. Activities to the excluded URL **before it was excluded** remain on the dashboards.
- Activities to the URL **after the day it is excluded** will not be used to train 6sense intent model. Activities to the excluded URL in the last 90 days **before** **it was excluded** are still used to train 6sense intent model.
- Activities to the URL **after the day it is excluded** will not be used to score Accounts, Contacts or Leads. Activities to the excluded URL **before it was excluded** in the last 90 days are still used to score Accounts, Contacts or Leads.
- If the excluded URL has high volume of activities to it **before it was excluded,** it may still show up in the top URLs on ABM dashboard view.

> [!NOTE]
> ***Note:*** It takes 24 hours for the new URLs added to exclude to take effect.

#### Q3: What happens after you remove website URL from exclusion?

- Activities to the URL **after the day it is removed from exclusion** and **before the day it was excluded** will show up activity timeline dashboard/list on both ABM and Sales Intelligence. Activities to the URL **when it was excluded** will not show up in the dashboards.
- Activities to the URL **after the day it is removed from exclusion** and **before the day it was excluded** in the last 90 days will be used to train 6sense intent model. Activities to the URL **when** **it was excluded** are not be used to train 6sense intent model.
- Activities to the URL **after the day it is removed from exclusion** and **before the day it was excluded** in the last 90 days will be used to score Accounts, Contacts or Leads. Activities to the excluded URL **when it was excluded** are not used to score Accounts, Contacts or Leads.

> [!NOTE]
> ***Note:*** It takes 24 hours for the new URLs added to exclude to take effect.

#### Q4: What’s the best practices for Website URL Exclusion

Our rule based Website URL Exclusion allows you to exclude URLs using 4 types of operators: **start with, equals, contains, does not contain.** To get the best use of the rules, you should:

- Use **start with,** **contains** and **does not contain** to exclude multiple URLs in one rule.
- Be careful not to use rules that are too broad at the same time, so you don’t accidentally exclude URLs you actually need.

Account-Based Marketing, the former name of the 6sense Revenue Marketing product.

The name of our product that provides insights and analytics to help you improve your sales strategies and decision-making.