---
title: "6sense and Google Tag Manager"
slug: "6sense-and-google-tag-manager"
tags: ["6sense Website Tag", "Custom HTML", "Google Tag Manager", "Integrations and APIs"]
updated: 2025-07-10T18:31:23Z
published: 2025-07-10T18:31:23Z
canonical: "support.6sense.com/6sense-and-google-tag-manager"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.6sense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# 6sense and Google Tag Manager

The purpose of this guide is to help you install the 6sense website tag within Google Tag Manager.

For instructions on setting up Google Tag Manager, see [Setup and install Tag Manager.](https://support.google.com/tagmanager/answer/6103696?hl=en)

To deploy 6sense Company Identification API within Google Tag Manager, see [Deploying 6sense Company Identification API with Google Tag Manager Event Trigger](/v1/docs/deploying-company-identification-api-with-google-tag-manager-event-trigger-webtag-10).

> [!WARNING]
> You need your 6sense Website Tag to complete the setup below. The JavaScript Website Tag key can be found in the Settings > Website Tag.

## Step-by-Step Instructions

1. Open Google Tag Manager.
2. Select **New Tag**.

![new-tag.jpg](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/360075392053-new-tag.jpg)
3. Choose custom tag type **Custom HTML**.

![tag-type.jpg](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/360074232794-tag-type.jpg)
4. Copy and paste your 6sense website tag from the settings section of the 6sense platform.

![6sense-js-tag.jpg](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/360075392033-6sense-js-tag.jpg)
5. 6sense recommends firing the tag as soon as possible. Under Advanced Settings in Tag Configuration, type **9999** in the **Tag firing priority** field**.** Under Triggering, set **Firing Triggers** to **All Pages – Page View**.

![Google_Tag_Manager_Tag_Configuration_Firing_Settings.png](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/10724408603283.png)
6. Save the new tag.
7. Remember to click **Submit> Publish**.

Application Programming Interface; a set of rules that allows different software applications to communicate with each other.