--- title: "6sense Campaign Ad Types and Sizes" slug: "6sense-campaign-ad-types-and-sizes" description: "Explore 6sense's diverse digital ad formats, including banner, HTML5, native, video, and CTV ads, to effectively engage your target audience." tags: ["Connected TV Ads", "Digital Ad Formats", "Revenue Marketing", "Third Party Tracking"] updated: 2026-10-21T19:53:51Z published: 2026-10-21T19:53:51Z canonical: "support.6sense.com/6sense-campaign-ad-types-and-sizes" --- > ## Documentation Index > Fetch the complete documentation index at: https://support.6sense.com/llms.txt > Use this file to discover all available pages before exploring further. # 6sense Campaign Ad Types and Sizes 6sense supports a variety of digital ad formats to help marketers reach their target audiences across multiple channels. Choosing the right ad type depends on your campaign objectives, creative resources, and desired engagement. ## Available ad types There are six types of ads that can be created in 6sense campaigns, and each has their own uses. ### 1. Banner ads Banner ads displayed on websites. You can created banner ads using uploaded image creatives or supported JavaScript ad tags. JavaScript banner creatives allow advertisers to use creatives hosted by supported ad management platforms. - **Best for:** Quick campaign launches and broad visibility. - **Benefits:** Easy to create and deploy. ![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/image-1773314176191.png) ### 2. Animated HTML5 ads Ads with animation created using HTML5. - **Best for:** Capturing attention and driving engagement. - **Benefits:** More versatile and engaging than static banners. ![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/image-1773314261917.png) ### 3. Dynamic HTML5 ads Ads that personalize content dynamically, such as account names or keywords. - **Best for:** Personalization at scale. - **Benefits:** Tailored messaging for each viewer. ![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/image-1773314300436.png) ### 4. Native ads Ads that blend seamlessly with the content of the host site. - **Best for:** Non-disruptive user experiences. - **Benefits:** Higher engagement rates due to contextual relevance. ![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/image-1773314360952.png)For native ads, one main image and an icon image are required. #### Details required in a native ad - **Ad name:** (max 100 characters) The name of the ad to see in the 6sense dashboard. - **Click URL:** The landing page of the creative. - **Title:** (max 25 characters) The main headline of the ad. - **Sponsored by:** (max 25 characters) Advertiser name. - **Body text:** (max 300 characters) A description of the service/product being promoted. - **Call to action:** (max 140 characters) The text describes some action to be taken like “Try now”, “Visit now”, etc. ### 5. Video ads Short video clips shown on websites, social platforms, or Connected TV (CTV). - **Best for:** Storytelling and brand awareness. - **Benefits:** Highly engaging and memorable. ![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/image-1773315044439.png) ### 6. Connected TV (CTV) ads Video ads delivered to viewers on streaming platforms and smart TVs including NBC, Fox, Hearst, Roku, Warner Brothers, Hulu, and Paramount. - **Best for:** Reaching audiences on premium video content. - **Benefits:** Premium ad placements in streaming content, high-resolution, audio-on video formats, flexible ad durations (6s, 15s, 30s, 45s, and 60s; recommended 15 & 30s), advanced targeting for precise audience engagement, and measurable impact through completed views and reach. ![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/image-1773314511475.png) To know more about how to create CTV Ads, refer to [Create CTV Video Ads](/v1/docs/create-a-ctv-video-ad). ## Multi-channel activation 6sense enables you to run campaigns across: - Display networks - Social platforms (LinkedIn, Facebook, Meta) - Paid search (Google Ads) - Connected TV You can activate dynamic audiences and optimize campaigns for reach, engagement, and ROI. ## Third-party tracking You can add third-party tracking to supported ad creatives. Third-party tracking supports both click tracking and impression tracking and can be used with approved vendors. Click tracking replaces the standard Click URL field. JavaScript tracking scripts and image-based impression pixels are supported for eligible ad types. **Supported ad types:** - Banner - Native - HTML5 **Supported vendors:** - Campaign Manager 360 (CM360) - Integral Ad Science (IAS) - DoubleVerify - 6sense **Limitations:** - CTV ads are not supported **Supported tracking types:** - Click tracking pixels - JavaScript tracking pixels (scripts) - Image-based impression pixels ## Choosing the right ad type - **Banner and Native ads:** Good for quick launches and broad coverage. - **HTML5 ads:** Recommended for higher engagement and conversions. - **Video and CTV ads:** Ideal for brand storytelling and premium placements. ## Checking the file size of an image Confirming the file size of an image before uploading will save you time and effort. The instructions below detail how to find an image’s file size on Windows and Mac. ### For Windows 10 1. Right-mouse click on the image and select **Properties.** ![mceclip2.png](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/4402068731411-mceclip2.png) 2. Select the **Details** tab and you should see the image dimensions. ![mceclip3.png](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/4402068762771-mceclip3.png) ### For Mac OS 1. Click on the **Finder** icon. ![mceclip4.png](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/4402068830867-mceclip4.png) 2. Navigate to the image you want to check the file dimensions of and right click on it and then select **Get Info.** ![mceclip5.png](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/4402074237459-mceclip5.png) 3. Expand the **More Info** menu option and you should see the image dimensions. ![mceclip6.png](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/4402068871187-mceclip6.png) ## Related - [Create CTV Video Ads](/create-a-ctv-video-ad.md) - [Create an Ad Campaign](/create-an-ad-campaign.md) - [Pixel Activity Report](/tracking-pixel-activity-report.md)