---
title: "Company Exclusion"
slug: "company-exclusion"
description: "Exclude companies from your marketing efforts to focus on real potential buyers. Learn how to optimize your segments and campaigns effectively."
tags: ["Admin and Settings", "Company Exclusion", "Domain Exclusion", "Predictive Scoring"]
updated: 2026-07-08T19:18:10Z
published: 2026-07-08T19:18:10Z
canonical: "support.6sense.com/company-exclusion"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.6sense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Company Exclusion

You can exclude any company when you know it is not part of your target or focus. It could be your own company, your competitor, partner, or market research company. These companies may have activities similar to a potential buyer. Therefore, you can exclude these companies to let your team focus on real potential buyers and opportunities.

In addition, if you have the Predictive add-on for Predictive scores, you may exclude these companies so that their data won’t affect the Predictive models.

There are two ways to exclude companies on Revenue Marketing:

- [Exclude companies by domain](/v1/docs/company-exclusion#exclude-companies-by-domain)
- [Exclude companies by rules (using CRM Account fields)](/v1/docs/company-exclusion#exclude-companies-by-rules)

## Exclude companies by domain

Companies with configured domains will be excluded from being used in segments, campaigns, workflows, Sales Intelligence, and Predictive scoring.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/360093416274-Screen_Shot_2020-10-05_at_1.26.38_PM-1-1024x551.png)

For more information about excluding by domain, refer to [Website URL Exclusion.](/v1/docs/website-url-exclusion)

## Exclude companies by rules

Configure rules to efficiently exclude companies from being used in segments, campaigns, workflows, Sales Intelligence, and Predictive scoring.

![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/360100308373-Screen_Shot_2020-11-20_at_3.08.47_PM-1024x553.png)

The following CRMs are supported:

- Salesforce
- Microsoft Dynamics
- Hubspot

6sense supports two levels of exclusion in rule-based company exclusion.

### Exclude mastered accounts

Rules at this level exclude 6sense Master Company records (unique by name, domain, country) that in turn removes any CRM accounts that are mastered to the 6sense Master Company record.

Rules at this level can be built on your CRM account fields or 6sense firmographic fields.

Categories of rules supported at this level:

| Category | Supported Fields |
| --- | --- |
| Analyst and Press | CRM Account fields |
| Competitors | CRM Account fields |
| Industry | CRM Account fields, 6sense Firmographic fields |
| Partners | CRM Account fields |
| Region | CRM Account fields, 6sense Firmographic fields |
| Revenue | CRM Account fields, 6sense Firmographic fields |
| Other | CRM Account fields, 6sense Firmographic fields |

### Exclude CRM accounts

Rules at this level exclude the specific CRM accounts from being mastered to 6sense Master Company records, thus not presented and used within 6sense. The same companies identified by 6sense from other sources and their activities will still be included in 6sense features.

Categories of rules supported at this level include:

- Person Accounts
- Test or Junk Accounts
- Other

Use rules at this level to enhance data quality.

## FAQ: Company exclusion

#### How do I access company exclusion?

Go to the **Settings -> Exclusions & Inclusions > Company Exclusion** tab.

#### How to bulk update domain exclusion?

6sense supports bulk update domain exclusion via CSV upload.

1. Select the **bulk update** icon.
2. Upload the CSV file including the domains that you want to exclude. Select **Download Example** text to download an example CSV file with the correct format.
3. Select **Add Domains** button to add more domains to the exclusion list.
4. Select **Replace Domains** button to replace the existing excluded domains with the new domains.

> [!NOTE]
> **Note:** Duplicated domains and domains that already existing in the exclusion list in the uploaded CSV file will be ignored.

![Screen_Shot_2021-03-31_at_3.27.14_PM.png](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/1500007754461-Screen_Shot_2021-03-31_at_3.27.14_PM.png)

#### How to bulk delete all existing domains?

To delete all existing domains from the exclusion list, follow the bulk update process explained above, but upload a CSV file with **0** domains, and click **Replace Domains** button.

#### What happens after I exclude a company?

Excluded accounts will:

1. Not be visible or searchable in Revenue Marketing.
2. Be removed from segments.
3. Not be served ads in campaigns.
4. Not be visible in campaign analytics (previous impressions will be counted in campaign analytics).
5. Not be processed by Orchestration or workflows.

If you purchased the Predictive add-on, the excluded accounts will:

1. Stop getting new Predictive score updates.
2. Not contribute activities and firmographic data to train Predictive models.
3. Not show data on Sales Intelligence.

#### What happens after you remove a company/account from exclusion?

The recovered accounts will be:

1. Visible or searchable in Revenue Marketing.
2. Included in segments.
3. Served ads in campaigns.
4. Visible in campaign analytics.
5. Available for Orchestration or workflows to process.

If you purchased the Predictive add-on the previously excluded accounts will:

1. Start getting new Predictive scores again, and new scores will show up in both your CRM and MAP as configured.
2. Have their activities and firmographic data used to train Predictive models again.
3. Show data on Sales Intelligence.

#### How long does it take for the newly excluded companies’ information to take effect?

Typically within 24-48 hours, after the 6sense nightly data pipeline completes.

#### What are the best practices for excluding companies by domain?

Should use in domain exclusion: ✅ Should not use in domain exclusion: ❌

|  | **Exclusion?** | **Examples** | **Result** |
| --- | --- | --- | --- |
| Domain | ✅ | example.com | Accounts having the domain *example.com* are excluded. |
| Company Name | ❌ | Example Co. | Nothing is excluded. |
| URL | ❌ | www.example.com https://www.example.com www.example.com/gp/sample/?ref_=nav_cs_sample | 6sense still excludes accounts having the domain *example.com* in this case. It is not recommend to use URLs to exclude domains. |
| Subdomain | Mostly ❌ | ❌ one.example.com ✅ dmv.ca.gov ✅ math.stanford.edu ✅ two.amazon.com | **one.example.com:** accounts having the domain *example.com* are excluded. **dmv.ca.gov, math.stanford.edu, two.example.com:** accounts whose domain is one of these three subdomains are excluded. **Reason:** Most of the time subdomains do not represent a company, so 6sense can’t use them to identify and exclude an account. However, in very few cases, a subdomain is an indicator of a real company, and you should exclude the subdomain for those cases. Normally this happens in government, military, education, and platform websites. > [!NOTE] > **Note:** Consult your 6sense Technical Service Manager if you think the subdomain you want to exclude can represent a company. |

#### I added my company domain to the exclusion list. Why is 6sense showing the accounts that searched for the domain name (keyword)?

Domain exclusion applies to accounts, not keywords. Adding the domain to the exclusion list does not prevent the platform from showing accounts that have searched for the domain you added (keyword), it is applied only to the domain.

Customer Relationship Management, an external platform used to manage your relationships and interactions with potential customers and clients.

The name of our product that provides insights and analytics to help you improve your sales strategies and decision-making.

A Customer Relationship Management (CRM) platform that helps businesses manage customer interactions and data.

Comma-Separated Values, a file format used to store tabular data in plain text, where each line corresponds to a row in the table and each value is separated by a comma.

Marketing Automation Platform, a 3rd-party platform that automates your marketing tasks and workflows, allowing for more efficient marketing campaigns.