--- title: "Evaluate AI Email Campaign Performance" slug: "evaluate-email-campaign-performance" description: "Measure your email campaign's success with AI Email insights. Track performance metrics like open rates, responses, and conversions for effective adjustments." tags: ["AI Email", "Email Campaigns", "Performance Insights", "Campaign Metrics"] updated: 2026-07-01T13:32:21Z published: 2026-07-01T13:32:21Z canonical: "support.6sense.com/evaluate-email-campaign-performance" stale: true --- > ## Documentation Index > Fetch the complete documentation index at: https://support.6sense.com/llms.txt > Use this file to discover all available pages before exploring further. # Evaluate AI Email Campaign Performance What makes a successful campaign and how do you measure that? AI Email (AIE) provides insights into how your campaign is performing. ## Email Campaign Performance Insights page You can monitor your campaign’s performance at the Insights page, available from the main menu’s **Insights** option. The **Performance Insights** page breaks down the status of the campaign and provides filters to help you dig deeper. ### Performance insights panel The **Performance insights** panel rolls up key data about your campaigns. You can sort your campaigns by date range, campaign, and email inbox. ![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/CE-insights-1024x367.png) Campaign data includes: - Qualified contacts - Conversations started - Emails sent - Hours saved – calculated by 3 minutes per email (3 *emails sent/60 minutes) - Conversations started - Conversations reached - Conversations opened - Conversations responded - Conversations engaged - Goal conversion ### How’s their performance across time? panel ![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/CE-performance-across-time-1024x394.png) ### All campaigns panel ![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/CE-all-campaigns-pane-1024x287-1.png) ### Campaigns panel You can see additional information in the **Campaigns** panel for each campaign. ![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/CE-campaign-page-1024x389-1.png) The data shows: - **Contacts enrolled**: how many email recipients are enrolled in the campaign. - **Started**: how many email recipients started in the campaign. This may be fewer than the contacts enrolled, due to [domain limits](/v1/docs/set-up-a-ce-email-domain-limit). - **Reached**: Percentage of contacts who received the email, compared to those that bounced. The suggested target rate is greater than 90%. - **Opened**: Recipients who opened at lest 1 of the emails in the campaign. The suggested target rate is greater than 40%. - **Responded**: Recipients who responded to one of the emails in the campaign. The suggested target rate is 2-10% or greater. - **Qualified**: Recipients who expressed positive intent and were passed to a sales rep for a meeting. The suggested target rate is 0.2-1% or greater. - **Not interested**: Recipients who were not interested. - **Not interested now**: Recipients who were not interested now, and indicate a future time when they may become interested. For example, “I am not interested now but please reach back in 3 months.” - **Unresponsive**: Recipients of all the emails who never responded - **Bounced**: Recipients whose email bounced, compared to those reached. The target is less than 10%. - **Cancelled**: Recipients whose conversations were manually cancelled or set as Do Not Contact (DNC) in Salesforce. - **Paused**: Recipients whose conversations were manually paused. - **Human review**: Recipients pushed to a human review so that a human can act on the conversation. ## Evaluation criteria to consider If you experience the following situations, here are some questions to help you follow up and make adjustments to the campaign. ### High bounce rate, low reached rate - Who is enrolled? Is the data stale? - What is the data source? - How old are the email addresses? - Can the data be updated? ### Low open rate - Can the subject line be improved? Try A/B testing different subject lines. - Add the first name into the subject line. - Is it too long? Keep it to less than 5 words. ### Low response rate - Is the copy too “marketing-sounding”? - Is there too much or too little copy? Keep it between 50-150 words. - Is there a strong call to action? ### Low qualification rate - Does the audience align with the campaign message? - Is the copy too “marketing-sounding”? - Is there a strong call to action? ## FAQ #### **What is 6sense’s perspective on Email Agents potentially creating false positives or skewing metrics for opens and clicks? Are there safeguards in place?** Like most email platforms, engagement metrics such as **opens and clicks** can sometimes be inflated by automated bot activity. Currently, 6sense does not apply filtering logic to remove these false positives. The most reliable engagement signal is a **true reply or qualified engagement**, since bots do not reply. AIE focuses on progressing real conversations rather than relying heavily on open tracking. **Note:** Click tracking is not supported at this time, which further reduces the risk of skewed metrics. #### Why do Insights metrics change over time, even for the same date range? Insights metrics reflect the current state of conversations and engagement data instead of a historical snapshot. As conversations and campaign activity change, Insights metrics can also change. For example, metrics may change when: - Contacts are unenrolled from a campaign. - A campaign is paused or canceled. - Conversations are updated or removed. As a result, metrics such as Conversations Started and Emails Sent can increase or decrease over time, even when you use the same filters and date range. A Customer Relationship Management (CRM) platform that helps businesses manage customer interactions and data.