---
title: "Priority Profile Contacts vs Recommended Contacts in Sales Intelligence"
slug: "priority-profile-contacts-vs-recommended-contacts-in-sales-intelligence"
description: "Sales Intelligence includes visual indicators for recommended contacts and priority profiles, prioritizing high-intent leads for effective outreach."
updated: 2026-10-22T15:58:26Z
published: 2026-10-22T15:58:26Z
canonical: "support.6sense.com/priority-profile-contacts-vs-recommended-contacts-in-sales-intelligence"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.6sense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Priority Profile Contacts vs Recommended Contacts in Sales Intelligence

Sales Intelligence provides visual indicators that make it easier to identify the contacts that 6sense suggests you should reach out to. There are two types of indicators:

- [Recommended contacts](/v1/docs/priority-profile-contacts-vs-recommended-contacts-in-sales-intelligence#recommended-contacts)
- [Priority profiles](/v1/docs/priority-profile-contacts-vs-recommended-contacts-in-sales-intelligence#priority-profiles)

## Recommended contacts

6sense suggests recommended contacts based on their engagement activity and how closely they align with the target persona. These contacts have a strong profile fit and a strong persona match in a high intent location. A **Recommended** tag displays for contacts that meet these conditions.

![Contact card UI showing a blurred person name, role Head of Product and Engineering, tags Recommended and non-CRM, and a lock icon on the right](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/priority-profile-contacts-vs-recommended-contacts-in-sales-intelligence_page_0001_img_01.png)

There are two types of recommended contacts:

- **Contacts to reach:** Contacts that are already available in CRM and unlocked. We recommend that you reach out to them.
- **Contacts to unlock:** Contacts we recommend that you unlock.

### How SI decides which contacts to recommend

There are 5 canonical reasons for recommended contacts in Sales Intelligence:

- **High intent** (only for known contacts)
- **Engaged, but not recently reached** (only for known contacts)
- **Most important unreached persona at high intent location** (only for known contacts)
- **Strong profile**
- **Strong persona at high intent location**

### Where recommended contacts display in SI

Recommended contacts display in the following locations in SI:

- SI web app:
  - Listed in the Actions panel
- Chrome extension:
  - People tab on a company page
  - People profile
  - Filter: Recommended contacts

## Priority profiles

Priority profiles are people who are likely decision-makers at their company. 6sense validates and refreshes their name, role, and email address at least once every 60 days.

SI displays priority profiles with a crown icon to indicate that the contact is fresh and has accurate data.

![Profile area with blurred name, a cyan crown icon, a red muted icon, and the role Chief Sales Officer.](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/priority-profile-contacts-vs-recommended-contacts-in-sales-intelligence_page_0002_img_01.png)

The Priority (crown) icon displays in the following locations in SI:

- SI web app:
  - Dashboards:
    - People tab
    - Recent Activities
    - Recommended Actions
    - Filter: Priority profile
  - Discovery:
    - People tab
    - Filter: Priority profile
  - Company details pages:
    - Contacts to reach
    - Persona map
      - Filter: Priority profiles
  - People details pages
- Chrome extension:
  - People tab on a company page
  - People profile
  - Filter: Priority profile