---
title: "Keywords in Sales Intelligence"
slug: "using-keywords-for-sales-intelligence"
description: "Use keywords in 6sense Sales Intelligence to enhance your sales strategies."
tags: ["6sense Sales Intelligence", "Branded Keywords", "Generic Keywords", "Keyword Research", "Sales Intelligence", "si keywords"]
updated: 2026-10-28T16:28:42Z
published: 2026-10-28T16:28:42Z
canonical: "support.6sense.com/using-keywords-for-sales-intelligence"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.6sense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Keywords in Sales Intelligence

Keywords are topical words or phrases that represent your company’s market, solutions, or customer needs. Setting up keywords helps sellers uncover what their prospects are researching, based on the keywords that your Administrator sets up within 6sense.

For more information about keywords, refer to [Keywords Overview](/v1/docs/manage-keywords).

## Where keywords reveal account research activities in SI

To see what keywords were researched by a particular account, in SI:

1. Select an account from any account list to open its **Account Details** page.
2. Select the **Signals** tab.
3. Select the **Keywords** or **Keyword groups** tab. ![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/SI-account-keywords-annotated.png)
4. To find out more about individual people, select the people icon or **Find all people from these locations**. ![](https://cdn.us.document360.io/0e2cd0a2-b3b3-495b-80df-96f8381febea/Images/Documentation/Screenshot 2026-10-21 at 1.41.27 PM.png)

The **Discovery** page opens, with pre-populated filters matching the people, locations, and account, and lists the known contacts.

The **Keyword groups** tab works much the same way as the **Keywords** tab.

### What keywords indicate in SI

Branded keywords generally indicate late-stage research activity around your or your competitors’ products or services.

Generic keywords generally indicate early-stage research and do not include brands or branded words.

For recommendations in setting up branded and generic keywords, refer to [Best Practices for Selecting and Adding Keywords](/v1/docs/best-practices-for-selecting-and-adding-keywords).

## Add keywords for SI

To add or update keywords for Sales Intelligence, refer to [Add Keywords](/v1/docs/add-keywords). Only users with Primary Administrator or Administrator access can add and manage keywords.

> [!NOTE]
> **Tip:** After a new keyword is added, it may take 24-48 hours to see new data in Sales Intelligence for that keyword. There will be a seven-day history or “look back” once new keywords are updated and reflected in SI.

## Best practices for keywords in SI

Also refer to [Best Practices for Selecting and Adding Keywords](/v1/docs/best-practices-for-selecting-and-adding-keywords).

### Update keywords regularly

As a seller or sales manager, it’s a best practice to work with your go-to-market (GTM) team to keep your keywords up to date. For example, if a new competitor comes into your market, add their company name and any branded products or services to 6sense as new keywords.

We recommend collecting feedback from end users and checking your keywords regularly, ideally every quarter or twice a year. Some popular, high-volume keywords might distract sellers, so it’s important to either provide more context for those keywords or remove them. Overall, your keyword strategy should be dynamic, ensuring it remains useful for end users and aligns with your go-to-market strategy.

For instructions, refer to [Add Keywords](/v1/docs/add-keywords) and [Deactivate or Reactivate Keywords](/v1/docs/deactivate-or-reactivate-keywords).

Sales Intelligence; the name of our product that provides insights and analytics to help you improve your sales strategies and decision-making.