This feature is in BETA. Refer to the terms of service for Beta features here.
Overview
Model Context Protocol (MCP) is an open standard that enables AI assistants to access external data sources through a consistent interface.
The 6sense MCP integration allows you to ask questions in your AI assistant and retrieve relevant 6sense data and insights using natural-language queries. You can ask questions in your AI assistant and receive responses based on data available to you in your 6sense account.
The current MCP release supports read-only retrieval scenarios.
When to use MCP
Use MCP when you want to access 6sense insights without navigating the 6sense application.
Common scenarios include:
Preparing for account research or meetings
Reviewing account activity and engagement signals
Analyzing trends across accounts or keywords
Evaluating campaign performance
MCP is most useful when you are already working inside an AI assistant and want to retrieve 6sense information as part of the same workflow.
How MCP works
When you ask a question:
Your AI assistant interprets the request
The request is sent to the 6sense MCP server
The server retrieves relevant data from 6sense
The assistant returns a response
You do not need to manually select data sources or configure queries.
What you can do with MCP
The following table summarizes the supported 6sense MCP scenarios.
Reporting-based insights
Capability | Roles | What you can do | Example query |
Account insights | Field marketing, demand generation, marketing operations | Get answers about an account’s activity, engagement, and buying signals. | “What are the most important things to know about this account before our team engages?” |
6QA trend analysis | RevOps, marketing operations, demand generation | Track 6QA volume, identify accounts without follow-up, and compare trends over time. | “Which accounts became 6QA in the last two weeks that we haven’t engaged yet?” |
Keyword performance | Marketing operations, demand generation | Identify top-performing keywords, analyze trends, and detect intent gaps. | “Show me keywords where intent has increased significantly in the last 30 days.” |
Ad campaign performance | Marketing operations, demand generation | Review impressions, engagement, and performance by predictive buying stage. | “How is display spend performing against accounts in the Decision stage?” |
Website activity | Marketing operations, demand generation, RevOps | See which accounts visited your site, pages viewed, and engagement behavior. | “Show most engaged accounts by website visits in the last 30 days.” |
Account filtering and segment discovery | Marketing operations, demand generation, RevOps | Explore segment membership and identify accounts based on filters. Insights link to the Segments UI for further action. | “Show me accounts in the Decision stage in my ICP that visited pricing this month.” |
Research
Capability | Roles | What you can do | Example query |
Market research | Demand generation, field marketing, marketing operations | Get insights on competitors, industry trends, personas, and go‑to‑market strategy.
| “Within my company's industry, what are the highest-priority problems our target customers are trying to solve?” |
Product support
Capability | Roles | What you can do | Example query |
Product support | All Revenue Marketing users | Ask how-to, troubleshooting, and product questions about 6sense. | “How do I set up a mapping profile to enrich contacts in CRM?” |
Use cases by role
Sales
MCP can help sales teams:
prepare for account conversations
review account activity before outreach
pull account context into an existing assistant workflow
Marketing
MCP can help marketing teams:
analyze keyword trends
evaluate campaign performance
review intent-related activity without leaving planning or assistant workflows
Revenue operations
MCP can help revenue operations teams:
review account engagement trends
monitor activity across segments or defined scopes
examine 6QA-related activity for accountability and prioritization
Access and permissions
To use MCP, the customer must have access to the Revenue Marketing Platform.
During the beta period, customers with Sales Intelligence (SI)-only access can test connectivity through MCP. However, data availability will be limited.
Access is based on your 6sense user account
Each user must authorize access individually
Current capabilities
6sense MCP provides access to the same data and capabilities available through Revvy AI.
6sense MCP provides read-only access to 6sense data
6sense MCP retrieves insights in response to user queries
6sense MCP does not execute actions or modify data
Not included in this release
6sense MCP does not provide access to all 6sense data
6sense MCP does not support data outside Revvy-powered scenarios
Company and contact enrichment are not available in this release
What to expect when using MCP
MCP is used to retrieve information only
Responses depend on the question and available data
Responses may vary based on how the question is phrased
Supported AI assistants
You can use 6sense MCP with AI assistants and platforms that support custom or remote MCP connectors. Setup steps and capabilities may vary depending on the AI assistant.
Connect to the 6sense MCP server
Most AI assistants follow the same connection process:
Add the 6sense MCP server as a custom or remote MCP connector.
Configure OAuth authentication.
Sign in to 6sense and authorize access.
Verify that the available 6sense tools are discovered successfully.
You will need:
A 6sense user account
Access to the Revenue Marketing Platform (RMP)
An AI assistant or platform that supports custom or remote MCP connectors
Note: Menu names, button labels, and authentication screens vary by platform. Refer to the setup guide for your AI assistant for detailed instructions.
6sense setup guides
Use the following platform-specific setup articles:
Other MCP-compatible platforms
Platform | Setup guide |
|---|---|
Amazon Quick Suite | |
Glean | |
Gong | |
Google Gemini Enterprise | |
Salesforce Agentforce | |
Custom Connectors may be gated by License | |
HubSpot Breeze | |
Perplexity | |
Writer | |
FAQ
What is 6sense MCP?
6sense MCP is an MCP-compatible integration layer that allows AI assistants to retrieve selected 6sense insights through natural-language queries.
What can I do with MCP?
You can use MCP to:
retrieve account summaries
analyze 6QA trends
review keyword activity
evaluate campaign performance
What data does MCP use?
MCP retrieves data from your 6sense environment through Revvy AI subagents.
Does MCP provide access to all 6sense data?
No. MCP currently retrieves data only through Revvy AI subagents and does not provide access to all 6sense data.
Who can use MCP?
To use MCP, the customer must have access to the Revenue Marketing Platform (RMP). Customers with Sales Intelligence (SI)–only access do not have access to MCP.
Do I need to authenticate to use MCP?
Yes. Each user must connect and authorize access individually.
Is access shared across users?
No. Each user must authorize access separately.
Does MCP modify 6sense data?
No. The current release is read-only.
Do I need to select tools when using MCP?
No. The AI assistant selects tools automatically based on the query.
How that data is handled, stored, or retained is determined by the AI assistant platform you use?
6sense MCP retrieves data from your 6sense account and sends it to the connected AI assistant after you authorize access. How that data is handled, stored, or retained is determined by the AI assistant platform you use.
Do all AI assistants work the same way with MCP?
No. Each AI assistant provides a different connection experience, even though they use the same underlying MCP protocol.
Why does MCP return a different answer than Revvy AI for the same question?
MCP uses the same underlying Revvy AI capabilities, but responses may differ because AI assistants interpret and present information differently. In addition, MCP supports a read-only subset of Revvy AI capabilities, and AI-generated responses are not deterministic. As a result, the same question can produce different responses across platforms or across multiple attempts.