Overview
Model Context Protocol (MCP) is an open standard that enables AI assistants to access external data sources through a consistent interface.
The 6sense MCP integration allows you to ask questions in your AI assistant and retrieve relevant 6sense data and insights using natural-language queries. You can ask questions in your AI assistant and receive responses based on data available to you in your 6sense account.
The current MCP release supports read-only retrieval scenarios.
When to use MCP
Use MCP when you want to access 6sense insights without navigating the 6sense application.
Common scenarios include:
Preparing for account research or meetings
Reviewing account activity and engagement signals
Analyzing trends across accounts or keywords
Evaluating campaign performance
MCP is most useful when you are already working inside an AI assistant and want to retrieve 6sense information as part of the same workflow.
How MCP works
When you ask a question:
Your AI assistant interprets the request
The request is sent to the 6sense MCP server
The server retrieves relevant data from 6sense
The assistant returns a response
You do not need to manually select data sources or configure queries.
What you can do with MCP
The following table summarizes the supported 6sense MCP scenarios.
Reporting-based insights
Capability | Roles | What you can do | Example query |
Account insights | Field marketing, demand generation, marketing operations, sales | Get answers about an account’s activity, engagement, and buying signals. | “What are the most important things to know about this account before our team engages?” |
6QA trend analysis | RevOps, marketing operations, demand generation | Track 6QA volume, identify accounts without follow-up, and compare trends over time. | “Which accounts became 6QA in the last two weeks that we haven’t engaged yet?” |
Keyword performance | Marketing operations, demand generation | Identify top-performing keywords, analyze trends, and detect intent gaps. | “Show me keywords where intent has increased significantly in the last 30 days.” |
Ad campaign performance | Marketing operations, demand generation | Review impressions, engagement, and performance by predictive buying stage. | “How is display spend performing against accounts in the Decision stage?” |
Website activity | Marketing operations, demand generation, RevOps | See which accounts visited your site, pages viewed, and engagement behavior. | “Show most engaged accounts by website visits in the last 30 days.” |
Account filtering and segment discovery | Marketing operations, demand generation, RevOps | Explore segment membership and identify accounts based on filters. Insights link to the Segments UI for further action. | “Show me accounts in the Decision stage in my ICP that visited pricing this month.” |
Sales account and people insights | Sales, RevOps | Retrieve account summaries, search for people associated with an account, access recent company news and sales insights, review engagement activity for known contacts, and retrieve available people information to support account research and outreach. | “Give me an account summary for Microsoft.” “Who are the key contacts at Microsoft?” “Find people associated with this account.” |
People enrichment and contact access
Capability | Roles | What you can do | Example query |
|---|---|---|---|
Contact unlock | Sales | Unlock contact information using your available Sales Intelligence credits. Contact unlock works the same way as it does in Sales Intelligence and returns available verified contact information for eligible contacts. | "Unlock this contact." "Show available contact information for this person." |
Research
Capability | Roles | What you can do | Example query |
Market research | Demand generation, field marketing, marketing operations | Get insights on competitors, industry trends, personas, and go‑to‑market strategy.
| “Within my company's industry, what are the highest-priority problems our target customers are trying to solve?” |
Product support
Capability | Roles | What you can do | Example query |
Product support | All Revenue Marketing users | Ask how-to, troubleshooting, and product questions about 6sense. | “How do I set up a mapping profile to enrich contacts in CRM?” |
Use cases by role
Sales
MCP can help sales teams:
prepare for account conversations
review account activity before outreach
pull account context into an existing assistant workflow
Marketing
MCP can help marketing teams:
analyze keyword trends
evaluate campaign performance
review intent-related activity without leaving planning or assistant workflows
Revenue operations
MCP can help revenue operations teams:
review account engagement trends
monitor activity across segments or defined scopes
examine 6QA-related activity for accountability and prioritization
Access and permissions
6sense MCP honors your organization’s 6sense licenses and the role assigned to the user making the request.
Users with Revenue Marketing access can use the MCP capabilities available for their license and role.
Users with Sales Intelligence access can use sales-focused capabilities, including detailed account summaries and supported sales prompts.
Users without Sales Intelligence access do not receive the new sales-focused capabilities.
Access is based on each user’s 6sense account.
Each user must connect and authorize access individually.
Current capabilities
6sense MCP provides access to the same retrieval scenarios available through Revvy AI.
All MCP operations are read-only. If Revvy AI capability allows users to create, update, or delete data within 6sense, those actions are not available through 6sense MCP. 6sense MCP can retrieve information and insights, but it cannot modify data, settings, or configurations.
6sense MCP retrieves insights in response to user queries
6sense MCP does not execute actions or modify data
Not included in this release
6sense MCP does not provide access to all 6sense data
6sense MCP does not support data outside Revvy-powered scenarios
What to expect when using 6sense MCP
6sense MCP is used to retrieve information only
Responses depend on the question and available data
Responses may vary based on how the question is phrased
6sense MCP supports connecting to multiple 6sense instances. However, instances context is not automatically managed across connectors. Users are responsible for selecting and authorizing the appropriate connection for the instance they want to access. Each connector remains isolated to the instance used during authorization. Data is not shared between connectors.
Supported AI assistants
You can use 6sense MCP with AI assistants and platforms that support MCP connectors. Setup steps and capabilities may vary depending on the AI assistant.
Connect to the 6sense MCP server
Prerequisite:
A 6sense user account
Access to the 6sense platform or a 6sense product
An AI assistant or platform that supports MCP connectors
Note: Menu names, button labels, and authentication screens vary by platform. Refer to the setup guide for your AI assistant for detailed instructions.
To connect to 6sense MCP:
Connect the 6sense connector in your AI assistant.
Sign in to 6sense and authorize access.
Start using the MCP capabilities available for your license and role.
For Claude and ChatGPT, the 6sense MCP connector is available through the platform catalog or registry and is the recommended connection method for new users. Existing custom connector installations continue to work and do not require migration.
For platform-specific setup instructions, see the following 6sense setup guides:
Set up the 6sense MCP server for others to connect
Use this section when you need to configure a custom MCP connector for yourself or other users.
Most AI assistants follow a similar connection process:
Add the 6sense MCP server using a catalog listing, registry listing, or custom MCP connector.
Configure OAuth authentication.
Sign in to 6sense and authorize access.
Verify that the available 6sense tools are discovered successfully.
Dynamic Client Registration
Some AI assistants and agent platforms support Dynamic Client Registration (DCR). When supported, you can use DCR instead of manually obtaining and entering OAuth client credentials.
Other MCP-compatible platforms
Platform | Setup guide |
|---|---|
Amazon Quick Suite | |
Glean | |
Gong | |
Google Gemini Enterprise | |
Salesforce Agentforce | |
Custom Connectors may be gated by License | |
HubSpot Breeze | |
Perplexity | |
Writer | |