Revenue Marketing updates
AI Email
AI Email now supports custom roles
AI Email now supports the 6sense Custom Roles framework. Administrators can use custom roles to control access to AI Email features and assign permissions based on their organization's requirements.
Existing default roles continue to work as before, helping ensure a seamless transition for current users. This feature is available with the Advanced Security package. To enable this capability, contact your Customer Success Manager.
Value:
Control access to AI Email features through custom roles
Assign permissions based on users' responsibilities and business requirements
KB article: Custom User Roles
RevvyAI for Marketing
RevvyAI is now generally available to all Revenue Marketing platform customers, exiting Beta with this release. Integrated into the 6sense Revenue Marketing platform, RevvyAI is an AI-powered conversational interface that lets marketing teams query account data, reveal buying intent insights, and navigate the platform using natural language.
This release removes the Beta label and moves RevvyAI to full production support for all customers.
Value:
Broader availability: All Revenue Marketing customers now have full, production-supported access to AI-assisted insights without Beta restrictions.
Faster time to insight: You can ask questions and avoid manually navigating multiple dashboards.
Confidence for enterprise adoption: GA status offers the stability and support enterprise customers need for standard workflow adoption.
KB article: RevvyAI in Revenue Marketing
Filter value sets
Filter value sets are reusable custom lists of field values to be used in segmentation. Filter value sets allow 6sense to repeatedly filter segments using large, predefined lists of field values. Instead of manually pasting lists, you can create a filter value set and use it in segments and SI filters.
When a filter value set updates, all referencing segments reflect the change, ensuring consistency across campaigns and programs that use the same segment. Benefits include:
Value:
Reusable lists at scale: You can manage large sets of field values (including thousands of entries) in one central location and apply them to multiple segments and SI filters without re-entering the data.
Consistent targeting: Updates to a filter value set propagate automatically to every segment that uses it, eliminating inconsistencies.
Faster segment setup: Using saved filter value sets reduces repetitive manual effort.
KB articles:
Enhanced data packs reporting and campaign identification
We've enhanced the LinkedIn Media and 6sense Media Data Packs with new campaign, ad, and video performance fields to provide more detailed reporting and simplify campaign reconciliation. All new fields are appended to the end of the existing schemas to maintain backward compatibility with current integrations and downstream processes.
Value:
Improve campaign reconciliation and reporting accuracy across 6sense and LinkedIn advertising platforms.
Gain greater visibility into campaign and creative-level performance through additional campaign and ad identifiers.
Analyze Connected TV engagement using video completion and view-through metrics to better measure campaign performance and optimize spend.
KB article: 6sense Data Packs
Unsync multiple segment syncs
Administrators and Marketing users can now unsync multiple segment syncs in a single action. Previously, users had to unsync segment syncs individually. With this enhancement, you can select multiple active segment syncs and unsync them at the same time from the Segment Syncs page, making it easier to manage audience syncs across advertising accounts.
Value:
Save time by unsyncing multiple segment syncs in a single action.
Simplify management of inactive or no-longer-needed audience syncs.
Quickly pause sync activity across multiple advertising accounts.
Platform enablement updates
MCP server (Beta)
Connect your AI assistant to 6sense and retrieve account insights using natural language. You can ask questions to get account summaries, 6QA trends, keyword activity, campaign performance, and more without leaving your workflow.
Value:
Reporting-based insights: Retrieve account activity, engagement signals, 6QA trends, keyword performance, campaign performance, and website activity.
Research: Get insights on competitors, industry trends, personas, go-to-market strategy, and news.
Product support: Ask how-to and troubleshooting questions about 6sense features directly in your AI assistant.
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