Revenue Marketing
Advertising campaign details page enhancements
You can now view account details from supported sections of the Campaign Details page. Account drill-down is available in Highlights, Account Journey, Buying Stage Distribution, and New 6QAs. The Distribution by geography and Distribution by industry sections now support viewing data by Impressions, Clicks, or Accounts Reached using the metric selector.
Value:
Account-level drill-down in four campaign sections gives revenue teams clear visibility into engaging accounts without leaving the Campaign Details page.
New Geography and Industry views help teams spot strong campaign areas quickly, speeding optimization decisions.
All updates are in the Campaign Details page, cutting the need to check multiple reports for campaign impact.
KB article: Advertising Campaign Details
Recommended leads for Advertising campaigns (Beta)
Recommended Leads helps you identify contacts from accounts that engaged with your persona-targeted advertising campaigns. When a target account engages with a campaign, 6sense recommends contacts that match your selected personas and displays them on the Campaign Details page. You can review recommended contacts and export them as a CSV file for sales and marketing follow-up.
Value:
Prioritize outreach with greater confidence by viewing recommended contacts from accounts that engaged with your advertising campaigns.
Improve lead quality with recommendations that are persona-matched and based on verified contact data and campaign engagement signals.
Take action quickly by exporting recommended contacts as a CSV file for follow-up and downstream workflows.
KB article: Advertising Campaign Details
JavaScript ad creative support for banner ads
6sense Advertising now supports JavaScript ad creatives for banner ads. Agencies and marketing teams can use JavaScript ad tags from their existing creative library tools instead of recreating or reformatting creatives for 6sense. This enhancement helps customers use established creative assets while running campaigns in 6sense.
Value:
Use existing creative libraries by uploading supported JavaScript ad tags directly into 6sense.
Reduce setup friction by eliminating manual creative recreation and reformatting.
Support centralized creative workflows with native support for JavaScript tag-based creatives.
KB article: Create an Ad Campaign
Third-party impression and click tracking for ads
Advertisers can now add supported third-party impression and click tracking URLs when creating Banner, Native, and HTML5 ads. The feature supports third-party measurement by allowing advertisers to configure click trackers and impression trackers directly during ad setup. Supported vendors at launch include DoubleVerify, IAS, and Campaign Manager 360 (CM360), and tracker URLs are validated against approved vendor domains.
Values:
Add third-party click trackers when creating Banner, Native, and HTML5 ads.
Add third-party impression trackers directly during ad setup.
Validate impression tracker URLs against approved vendor domains, including DoubleVerify, IAS, and Campaign Manager 360 (CM360).
KB article: Create an Ad Campaign
Identify workflow campaigns in advertising
Advertising campaigns associated with workflows now display workflow information across Advertising experiences. This update makes it easier to identify workflow-related campaigns and filter campaign and reporting views based on workflow associations.
Values:
Workflow visibility: View workflow information on campaign list and campaign details pages.
Workflow context: Access workflow information directly from campaign-related pages.
Workflow filtering: Filter campaign and reporting views to show campaigns associated with workflows.
KB article: Advertising Campaign Details
Buying Stage Movement report
The Buying Stage Movement Impact report is a new, savable report in Revenue Marketing that lets marketing and GTM teams track how accounts in a segment move across 6sense buying stages over time.
For segments up to one million accounts, you can view buying stage distribution in daily, weekly, monthly, or quarterly increments, with filters for CRM presence, profile fit, and extended periods. All account data is downloadable with 6sense and CRM identifiers for analysis and sales handoff.
Value:
Measurable campaign impact: Your teams can see if marketing activities move accounts to higher buying stages, signaling program effectiveness.
Flexible time and filter controls: Configurable increments and filters let you tailor views to segments, programs, or periods for targeted analysis.
Easy data portability: Downloadable account lists with 6sense and CRM IDs simplify sharing results with sales, operations, or leadership teams.
KB article: Buying Stage Movement Report
Buying Stage Progressions report
The Buying Stage Progressions report is a new report that gives marketing and GTM teams visibility into how accounts move through 6sense buying stages over time.
You can track how many accounts entered, advanced, or stalled at each buying stage over a custom time range (up to two years), see conversion rates and average time-in-stage, and connect that movement to opportunities created while an account was in a given stage. Results can be filtered by CRM presence, profile fit, campaign, and campaign folder. You can download all data, and the report can be saved or shared with a link for handoff to your colleagues.
Value:
Proves marketing impact on the funnel: See whether accounts are actually progressing — not just sitting — after a campaign or sales motion, with conversion and velocity metrics to back it up.
Surfaces stalls and regressions early: Spot where accounts are getting stuck or moving backward at key stages, so teams can diagnose and act before deals go cold.
Ties movement to pipeline: Opportunity creation and conversion are mapped directly to the buying stage an account was in, connecting funnel movement to revenue outcomes.
Easy to share and act on: Drill down into the underlying accounts or opportunities, download the data, or share a filtered view with a link — no rebuilding the report for every stakeholder.
KB article: Buying Stage Progressions Report
Add ad campaign filter to reports
Marketers can now filter the Opportunity Trends, 6QA Trends, and new Buying Stage Progressions reports by ad campaign and campaign folder, making it easier to track ad spend impact on opportunity creation. This filters the report to only accounts that have been reached by the ad campaign in the time period selected. Previously, campaign analysis required exports or other tools; this update fills that gap by showing ad performance directly in the report.
Value:
Connects ad spend to pipeline results without leaving the platform.
Allows campaign comparisons to spot top ad strategies.
Cuts manual exports and spreadsheet work for attribution reporting.
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Profile fit filter in reports
Marketers can now filter the reports with the profile fit score of accounts. This helps focus on the accounts that are scored as most likely to successfully convert to opportunities by the Predictive add-on. This filter is now available on the following reports:
Buying Stage Movement (new)
Buying Stage Progression (new)
Opportunity Trends
Website Visits
Keyword Activity
Keyword Performance
6QA Trends
6QA Analytics
G2 competitor filters for segments
6sense segment filters for G2 data now help you find companies that are researching competitor products and pricing.
Value: Richer data for segmentation, scoring, and activation.
KB article: Use Segment Filters for G2 Data
Audience Workflows
New push accounts to Salesforce campaign node
Audience Workflows now supports pushing accounts to Salesforce campaigns. Previously, campaign activation and reporting were limited to leads and contacts, with accounts added only through manual export and import.
Value:
Activate campaigns at the account level, not just the contact level.
Report on accounts and the leads and contacts that belong to them, in one campaign view.
Run campaigns using tools 6sense doesn't natively integrate with, without manually exporting and uploading account lists.
KB article: Push Accounts to Salesforce Campaign node
Push to LinkedIn node allows draft LinkedIn campaigns in filter conditions
You can now add draft LinkedIn campaigns to Push to LinkedIn node filter conditions. Previously, only campaigns already serving impressions and returning engagement could be selected, so campaign-based engagement logic had to be edited after the workflow was published. New draft campaign filters are also available in segments.
Value:
Lets users choose which draft campaigns are available for selection, keeping filter conditions scoped to the campaigns a workflow actually depends on.
Makes draft LinkedIn campaigns available across both workflow and segment engagement filters.
Removes the need to revisit and edit workflows after publishing by allowing filter conditions to reference draft LinkedIn campaigns from the start.
KB article: Use a draft LinkedIn campaign in a Push to LinkedIn node
Data Workflows
Start a data workflow from a Sales Intelligence list or filter
A Data Workflow start node can now use a Sales Intelligence list or filter.
Value:
Provides additional flexibility for the records in workflow start nodes.
KB article: Create Data Workflows
Priority profile filters in workflows
Priority profiles are high-quality contacts provided by 6sense whose information has been verified by 6sense. These contacts are likely to be decision-makers at their company.
Value:
Provides higher-quality targets for outbound sales and marketing outreach.
KB articles:
Sales Intelligence
RevvyAI for Sales improvements
You can copy responses, receive contextual query suggestions while typing, and access a prompt library to start and ask better questions.
We also improved email and message response writing.
Value:
Makes RevvyAI easier to use, boosting daily adoption.
Guides users on what to ask, easing use for new and occasional users.
Allows quick copying of AI-generated content for external tools (e.g., email, CRM).
Reduces need for training or documentation by embedding guidance in the UI.
KB article: RevvyAI in Sales Intelligence
Sales Intelligence enhanced CRM matching (Beta)
Sales Intelligence Enhanced CRM Matching Phase 1 is now in beta, featuring an upgraded data pipeline that links CRM and MAP records to 6sense accounts with greater accuracy. The new matching logic expands coverage from about 20% to a projected 50–60% by including CRM contacts without email addresses, previously excluded from activity tracking and insights in Sales Intelligence. This improvement applies to CRM and MAP filters, visual match indicators, contact exports, known contact activity, job change workflows, the Sales Intelligence Chrome extension, and CRM and SEP iFrames.
Value:
Higher match coverage: The new pipeline's projected 50–60% match rate connects many more CRM records to 6sense intent data, giving sales reps a fuller view of account engagement.
No-email contact coverage: CRM contacts without email addresses now appear in activity attribution and insights, closing a key gap in account visibility.
Consistent matching across the platform: The enhanced pipeline applies uniformly across filters, exports, visual cues, and integrations, ensuring a coherent experience throughout Sales Intelligence.
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Signal/activity visibility
Enhanced how signals and activity data appear in the Chrome extension for better discovery, actionability, and alignment with the web app. This includes improving the activity feed, adding richer signal visibility, refining navigation and interaction, and enabling deeper exploration within the extension.
Value:
Sellers quickly grasp activity at account or contact levels without digging
Improves signal usability by making them easier to scan, search, and explore
Reduces friction by enabling deeper interaction within the extension
Creates consistency with the web app, improving familiarity and trust
KB article: Gain Company Insights Using Sales Intelligence Extension for Chrome
Recommended contact improvements
Integrated recommended contacts (based on engagement signals, account activity, and CRM data) into the People tab list view, enabling users to act within a unified experience. We will exclude Unmatched Contacts to Reach from the main UI.
Value:
Helps users prioritize contacts to reach.
Sellers can act on high-potential contacts directly in the People list view.
Clear tagging and signal-based reasoning build trust in recommendations.
Prevents confusion by excluding non-actionable or unmatched contacts from the main interface.
KB articles:
Filter for Available Contact Information in SI Extension for Chrome
Gain Company Insights Using Sales Intelligence Extension for Chrome
Priority Profile Contacts vs Recommended Contacts in Sales Intelligence
Priority profiles in SI
High priority contact profiles are now tagged with a crown icon to indicate that the contact is fresh and has accurate data. Priority profiles are people who are likely decision-makers at their company. We validate and refresh their name, role, and email address at least once every 60 days.
Value:
Helps users prioritize contacts to reach.
Sellers can act on high-potential contacts directly in the People list view.
Increases unlock confidence and drives intentional credit usage.
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“No longer at company” mapping profile improvements
Enhanced the “No Longer at Company” logic to support configurable field mapping and improved visibility.
Value:
No mismatched or unintended field updates in customer CRMs.
KB article: Create CRM Mapping Profiles for SI
Chrome extension for Gong
The 6sense Chrome Extension now integrates with Gong, letting sales reps access 6sense account intelligence inside Gong's call recording and review interface. Users see account engagement, buying stage, and key contacts from 6sense without leaving Gong, keeping vital account info visible during call prep and review. This adds a 6sense panel in Gong's web app, activated via the existing 6sense Chrome Extension with no extra install. It brings 6sense intelligence to Gong users relying on call insights.
Value:
Keeps 6sense account intelligence and buying signals visible in Gong, helping reps personalize talks and coaching with real-time account context.
Cuts context switching by showing 6sense data inside Gong, removing the need to switch platforms during call prep or review.
Brings 6sense intelligence into call workflows, ensuring account signals guide prospecting and deal management.
KB article: Use the Chrome Extension over your CRM
Filter value sets in Sales Intelligence dashboard
The Sales Intelligence Dashboard now supports Filter Value Sets, letting users apply CRM-based list filters directly in the app using the same sets across the platform. Sales teams can use existing Filter Value Sets from the filter panel when setting up dashboard and Discovery Views, ensuring consistent targeting between 6sense segments and Sales Intelligence. This update aligns filtering with the broader Filter Value Sets feature released this cycle, giving sales reps a full, CRM-aligned view of their accounts in their daily tools.
Value:
Lets sales teams apply consistent, CRM-aligned filters in Sales Intelligence, reducing mismatches between CRM lists and 6sense views.
Saves time by allowing reps to use pre-defined Filter Value Sets instead of manually recreating filters.
Boosts data confidence by showing CRM list membership with 6sense engagement in one Sales Intelligence dashboard.
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Dismiss accounts from Discovery view
Sales users can now dismiss accounts directly in the Discovery View of the Sales Intelligence web app, giving them control over account lists and daily prospecting. Dismissed accounts are removed from the active view and won't return unless reversed. This option is in the account row menu, works instantly, and needs no admin setup. It helps sales teams focus on accounts matching their current priorities.
Value:
Lets sales reps manage account visibility without admin help, improving Discovery Views' relevance.
Keeps Discovery Views focused by letting reps remove irrelevant or worked accounts.
Reduces prospecting noise by de-prioritizing accounts outside current outreach goals.
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Do not contact (DNC) filter support
The Sales Intelligence web app now includes Do Not Contact (DNC) filters, helping sales teams identify and respect DNC tags when creating and reviewing account and contact lists. These filters appear in the panel and apply to Discovery Views and saved lists to include or exclude DNC-flagged records. This update aligns with existing platform DNC settings, ensuring consistent enforcement and lowering the risk of unwanted outreach without extra compliance checks.
Value:
Lowers compliance risk by proactively excluding DNC accounts and contacts during prospecting.
Saves sales ops time by automating DNC filtering during list-building, removing manual checks.
Increases rep confidence by showing and filtering DNC status in the interface.
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Platform Enablement
AI settings: centralized admin controls
AI Settings provides administrators with a centralized governance hub to manage how AI capabilities are enabled and governed across 6sense.
Many organizations require administrative controls to align AI usage with internal security, privacy, legal, and compliance policies. AI Settings enables administrators to manage these requirements from a single location while giving organizations greater control over how AI is used.
Value:
Reduces admin overhead by managing AI controls from a single, centralized settings hub.
Increases governance visibility by showing which AI features are enabled and how data is used.
KB article: AI Settings
AI data taxonomy: CRM campaign taxonomy enhancements
We've enhanced the AI Data Taxonomy to provide more accurate and granular campaign classification across its Action/Channel/Type combinations. Users can now classify Filled Registration activities using additional mapped types, including Webinar, Field Event, Tradeshow, and Other In Person, enabling more precise filtering in Sales Intelligence.
Dashboards and Timelines. In addition, CRM campaign type classification is now automatically powered by improved data taxonomy models, reducing manual effort on your operations and data teams.
Value:
Enables more granular filtering and richer insights across Sales Intelligence Dashboards and Timelines.
Reduces manual campaign classification effort on your operations and data teams.
Improves data quality and reporting by enabling precise activity categorization with higher classification accuracy and broader coverage.
KB article: Sales Intelligence Admin Settings
API enrichment credit unification
Enrichment API credit use is now unified with the standard 6sense Data Credit system. In Credit Management admin settings, customers using People Search and Enrichment APIs are billed under the same credit logic as Sales Intelligence and Data Workflow enrichment. This stops double billing and offers a clear credit model for all enrichment. Existing API users will see their usage in this unified system.
Value:
Ends confusion by unifying API and platform enrichment billing.
Stops double billing for customers using multiple enrichment entry points.
Provides a single, auditable view of all enrichment data credit use.
KB article:
People search and enrichment APIs
Version 2 of the People Search and Enrichment APIs is now available to all customers, offering improved performance, data accuracy, and expanded search options for accessing 6sense's contact intelligence. The v2 APIs, via the 6sense Developer Hub, support advanced filters like job function, seniority, and account-level criteria for precise contact discovery and enrichment. This release broadens v2 API access from limited to all customers, providing updated data models and responses.
Value:
Offers better contact data and richer search filters, enabling targeted, effective contact discovery and enrichment.
Expands v2 API access to all customers, letting every team use enhanced programmatic contact intelligence.
Provides a modern, stable API base that supports current and future 6sense contact intelligence enhancements.
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Core firmographic data accuracy improvements
6sense has surpassed 90% accuracy in core firmographic data—company size, revenue, industry, location—for public and visible companies, enhancing all products using the Master Company Dataset (MCD). This was achieved via better data sourcing, validation, and model upgrades across MCD. Improved accuracy boosts predictive models, segment precision, and contact enrichment across the platform. No user action needed; improvements apply automatically.
Value:
Improves firmographic filter accuracy in segments, models, and reports without user effort.
Raises data quality baseline for AI and predictive features using company data.
Reduces wrong industry or company-size labels that distort targeting and scoring.
Keywords summary enhancement
The Keywords summary in the Sales Intelligence app now offers richer, actionable insights for accounts with keyword intent. Found in the account detail view, it breaks down keyword activity, showing trending terms and volume. This update organizes intent data clearly, making it easier to spot topics resonating with each account. Sales and marketing can prioritize outreach and tailor messaging based on active keyword interests.
Value:
Gives sales and marketing a clearer view of an account's keyword intent, highlighting engagement topics.
Makes keyword intent data more actionable by showing trending terms and volume for quicker outreach.
Enhances account research by consolidating keyword intent into an easy-to-scan layout in the account detail view.
KB article: Company Details Pages in 6sense Sales Intelligence
AI data taxonomy support for non-tech fit MAP customers
AI-Driven Data Taxonomy (AIDT) now supports non-tech fit Marketing Automation Platform (MAP) customers. Previously, non-tech fit customers could use AIDT Data Taxonomy for CRM data, but MAP data required a standard MAP integration. With this enhancement, customers can now classify and map MAP data without requiring a standard MAP integration.
Value:
Extends AIDT support to non-tech fit MAP customers.
Expands access to AI-driven classification for MAP data without requiring a standard MAP integration.
Enables additional MAP data to be mapped and used as intent signals in predictive models.
KB article: Flat File Integration for Custom CRM and MAP Platforms
Dynamics sandbox CRM support
Dynamics Sandbox CRM Support is now available within the 6sense platform. You can connect and validate your Microsoft Dynamics CRM in a 6sense sandbox environment before integrating with your production systems. The feature also supports Real-Time Data Ingestion and Score and Data Workflow exports for Dynamics Sandbox CRM instances.
Note: Legacy Orchestrations aren’t supported in the Dynamics Sandbox environment.
Value:
Test and validate Dynamics CRM connections in a dedicated 6sense sandbox before deploying to production, eliminating risk to live data.
Run Real-Time Data Ingestion and Score and Data Workflow exports against Dynamics Sandbox, achieving full testing parity with production integrations.
Reduce time-to-go-live for Dynamics CRM integrations by enabling teams to iterate and validate workflows in a sandbox environment before production rollout.
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