2026-02-13 Product Release Notes

Revenue Marketing

AI Email

Preview enrollment validation

Enables you to see predicted enrollment counts and contact exclusions before launching email campaigns. Displays predicted enrollment counts and contact breakdowns at key points in the campaign workflow: after linking a CRM report, and before launch. You can see which contacts will be excluded due to suppression lists, import validation failures, and business rule exclusions, with real-time updates as the enrollment report changes.

Value:

Launch confidence: Know enrollment numbers upfront, avoiding wasted sends and post-launch surprises about missing or unexpected contacts.
Reduced support burden: Fewer tickets related to enrollment discrepancies and missing contacts.
Higher campaign ROI: Make informed pre-launch decisions on suppression lists and validation rules to improve targeting efficiency.

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GA custom scenarios

Custom scenarios allow you to create and customize reply scenarios tailored to their specific campaign needs, beyond the standard out-of-the-box options. You can define unique business scenarios, edit qualification criteria at the campaign level, and train the AI to automatically handle replies that would otherwise require manual review.

Value:

Expanded AI capabilities: Capture and automate responses for scenarios unique to the business that go beyond standard out-of-the-box options, enabling the AI to handle more reply types automatically.
Campaign-level customization: Edit qualification criteria to match each campaign's specific requirements, giving you flexibility to tailor AI behavior based on different outreach contexts.
Reduced manual review: Decrease the number of replies requiring human review.

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CRM Contact Deletion

AI Email now automatically reflects contact deletions made in the connected CRM. When a contact is removed in the CRM, the corresponding AI Email record is deleted within 24–48 hours. This update ensures AI Email stays aligned with your CRM as the source of truth. Contact deletions in the CRM are synced automatically, keeping datasets clean and consistent without manual intervention.

Value:

Maintains data consistency between CRM and AI Email.
Reduces the risk of emailing deleted or outdated contacts.
Eliminates manual cleanup and reconciliation work.

KB article: Filter, Bookmark, Delete Contacts, and Export AI Email Conversations

Support for Microsoft Dynamics CRM

AI Email now integrates with Microsoft Dynamics CRM, allowing AI Email to read and write CRM data directly. This enables Dynamics customers to run AI Email campaigns using their existing CRM objects while keeping campaign signals visible inside Dynamics.

Value:

Use Dynamics Accounts, Contacts, Leads, and Marketing Lists directly in AI Email campaigns.
Keep CRM data and campaign activity in sync automatically.
Maintain visibility of AI Email campaign signals within Dynamics.

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Audience Workflows

Add Gong Engage contact and lead push in Audience Workflows

Audience Workflows now supports pushing contacts or leads into Gong Engage flows for sales activation. You can access this in Audience Workflows > Action > Channel (People Level).

Value:

Eliminates manual exports and list uploads by sending CRM contacts or leads to Gong Engage flows.
Enables timely sales follow-up by routing the right contacts or leads at the right time.
Expands supported sales engagement destinations in Audience Workflows to include Gong Engage.

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Streamline create workflow setup in Audience and Data Workflows

Workflow setup in Audience Workflows and Data Workflows is easier so you can get started faster. To create a workflow, only Name, Product, and Start from are required. When you create a new workflow, setting the segment is now optional, and you can specify the segment later. Also you can now edit and change segments, making it easier to iterate through a workflow without starting over.

Value:

Speeds up workflow creation by reducing required setup to the essentials.
Makes it easier to start building and iterating without needing every detail finalized first.
Removes unnecessary friction by allowing segment changes before publishing.

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Save, Cancel, and Delete buttons stay visible while setting up workflow nodes

The action buttons now remain visible while you scroll in the workflow node configuration panel. Save, Cancel, and Delete stay pinned at the bottom of the panel while the node configuration scrolls, helping prevent accidental loss of progress when building workflows.

Value:

Prevents accidental loss of progress by keeping save actions always accessible when configuring decision, action, and timer nodes.
Reduces scrolling during setup, making node configuration faster and more intuitive.

Save placeholder nodes in draft workflows

You can now save placeholder nodes in drafts, making it easier to create workflows and iterate on the overall structure before completing workflow setup.

Value:

Enables faster workflow creation by allowing you to draft the full workflow structure before configuring each node.
Supports quicker iteration by letting you name, connect, and adjust nodes freely without being blocked by validation rules on save.

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Run previews on partially configured workflows

You can now select the Preview button on partially set up workflows. As long as there is a starting segment and at least one fully configured node, a preview can run. Any incomplete or disconnected nodes are skipped.

Value:

Enables earlier validation of workflow logic without requiring full set up.
Speeds up iteration by letting you preview sooner in the build process.

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Updated timer behavior after workflow changes

For workflows with timer nodes, any records queued by a wait action will no longer continue to downstream actions after the workflow is edited and republished or unpublished.

Value:

Helps prevent unintended downstream actions from running after a workflow has been modified.
Makes time-based actions more predictable after workflow changes.

KB article: Edit or Unpublish a Published Workflow

Improved persona map-based prioritization on the AWF Purchase Contact node

In the Audience Workflows Purchase Contacts node, persona map-based prioritization now better reflects your persona map settings when purchasing contacts.

Value: Prioritizes contacts more consistently based on your persona map settings so purchases better match your team’s targeting.

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Add persona importance filtering in the Purchase Contacts node

In Audience Workflows and Data Workflows Purchase Contacts nodes, you can now apply a Persona Importance filter within the Priority Rules and Conditions to refine how contacts are selected for purchase. This requires the Predictive add-on.

Value: Gives you more control over purchases by including or excluding contacts based on Strong, Moderate, or Weak persona importance.

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Marketing Insights

Revenue Marketing Home page keyword activity

One of the critique’s we’ve heard about the new Home page vs. the old home page is that there are fewer keyword insights directly on the Home page itself. We added a button on the keywords chart that navigates directly to the keyword activity report (released last quarter).

Value: Gives you significantly more information than the old home page, while also driving adoption for the new report we released last quarter.

KB article: Revenue Marketing Home Page

Homepage opportunity drilldown

Last summer we added the Account Drilldown on the Home page, which opens a modal displaying the list of accounts so you can review and download the list of accounts. The download comes with lots of information including the MID and CRM ID, which is a heavily requested feature.

With this release, we’re using this same pattern for opportunities. Now, you can click on the new opportunity and new pipeline metrics, which opens the list of opportunities for you to inspect.

The download on this modal includes all the same data points in the account download plus information on the opportunities:

Opportunity Name
Opportunity ID
Opportunity Stage
Opportunity Status
Opportunity Amount
Opportunity Type

Value: Helps you to validate and trust the data that we’re showing.

KB article: Revenue Marketing Home Page

Segments

Retain input fields on list uploads

You can now include additional columns in list upload files and have them preserved in the matched output files. Up to five extra columns, beyond the required Name, Domain, and optional Country, are now retained in the output file.

Value: Makes it easier to quickly validate how input records were matched to 6sense accounts.

KB article: Segments Overview

Segment filter parity with SI

In previous releases, Sales Intelligence introduced enhancements to various filters’ properties. This release brings Revenue Marketing segments and Sales Intelligence to parity for the following filters:

Added “Currently Using” condition to the Technologies Used filter.
Added “Location” conditions to the Job Posting Title filter.
Added “Location” conditions to the Job Posting Count filter.

Drag and drop segment management

Reintroduces the ability to drag-and-drop segments into folders.

Value: Makes it easier to find segments by organizing them into different folders.

KB article: Segments Overview

Advertising

Tracking pixels

We’ve introduced Tracking Pixels, a lightweight way to measure impressions and clicks from campaigns running outside 6sense. You can now create 1×1 image pixels in the Advertising > Tracking Pixels page, deploy them across supported external platforms, and view all activity in the Pixel Dashboard.

Value:

Confirms which target accounts were reached through external media.
Shows how ad exposure aligns with website visits, engagement, and pipeline‑relevant activity.
Enables better audience targeting with pixel‑driven segments and automations.
Simplifies measurement across platforms with a single 1×1 pixel format.
Improves ABM decision‑making with clear, account‑level insights into external media influence.

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Connected TV Improvements

Some fast-follows after our November release of Connected TV:

Added distribution by platform reporting.
Expanded inventory with private marketplace deals for better reach in EMEA & APAC.
Added new streaming services: Hulu and Paramount.
Added new metrics and filters for CTV downloads.

Value:

Can report on and optimize spend based on platform.
Better reach in international markets (EMEA & APAC) and across new streaming services (Hulu, Paramount).
Cohesive reporting across CTV.

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Account drilldown extended to the Advertising dashboard

The next phase of our Account Drilldown roll-out arrives in the Ads Dashboard. You can now click Accounts targeted, Accounts reached, and Accounts engaged in the Highlights and Account Journey sections.

Value: Gain quick insights into key account groups.

KB article: Advertising Dashboard

Add 6QAs to ads dashboard and Performance Trend Report

Advertising is a key channel for generating 6QAs. To better measure its impact, we extended 6QA reporting to the Advertising Dashboard and Performance Trend Report.

Value: Able to better quantify the impact your Advertising campaigns had on creating new 6QAs.

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Visitor Retargeting sunset

We will sunset visitor retargeting campaigns in Ads on Feb 28, 2026.

As 3rd party cookie pools dwindle, visitor retargeting becomes less effective. This is an industry wide change and affects all visitor retargeting solutions. More importantly, Account Based Retargeting aligns much better with how B2B buying actually happens - by targeting known accounts rather than individual visitors.

Value:

Targets entire buying committees at known accounts.
Scales with your ABM strategies and account lists.
Provides consistent account-level measurement and attribution.

You can continue to create new Visitor Retargeting campaigns through the end of year. Existing campaigns will continue to run until February 28th. Historical reporting will remain in perpetuity.

If you are still interested in running retargeting campaigns, we recommend using our Account Based Retargeting template in Audience Workflows.

KB article: Visitor Retargeting Ads

Sales Intelligence

SI Integrations

Append new tags without overwriting existing Outreach tags

This enhancement updates how Sales Intelligence (SI) applies tags when exporting to Outreach. Previously, when SI added tags to a record, existing tags in Outreach were overwritten, resulting in the loss of prior tagging information and disrupting your workflows.

Outreach has introduced a new Append Tag API, which allows new tags to be added without removing existing ones. SI now leverages this new API so that all existing Outreach tags are preserved while new 6sense‑generated tags are appended. This update reflects changes within the egress integration layer.

Value:

This improvement protects data integrity for users who rely heavily on Outreach tags for segmentation, campaign tracking, and workflow orchestration.
By appending rather than overwriting, users maintain historical and team‑generated tagging context, enabling smoother collaboration and continuous tracking.
For 6sense, this enhancement deepens integration quality with Outreach, reduces friction in SEP adoption, and addresses a long-standing user pain point, increasing trust, satisfaction, and reliability of the SI → Outreach export flow.

Export history view for admins

This feature introduces a new Export History view for admins, allowing them to see export activity across all users within their organization. Admins can now centrally monitor every export triggered from Sales Intelligence, regardless of who initiated it or where the action originated.

This consolidated view enables admins to:

Track export volume and usage patterns.
Review successes, failures, and error details.
Understand credit consumption across the org.
Troubleshoot user‑reported issues without requiring manual information gathering.

The new view enhances the admin experience by providing transparency and operational oversight into all export activity.

Value:

This improvement gives users, particularly large teams with distributed users, greater visibility into how their organization leverages exports.
Admins can independently monitor credit usage, diagnose failed exports, and ensure proper usage patterns, reducing reliance on individual users for troubleshooting.

KB article: 6sense Sales Intelligence Primary Navigation and Application-Wide Features

CSV export – persisting selected columns for reuse

This update enables SI to remember your selected columns when exporting to CSV. Once any user customizes their column set, SI saves that configuration (per user and per object) and automatically pre-selects it on the next export. You can still adjust selections at any time, with updates replacing the previously saved set. Clear messaging indicates when selections have been pre-applied.

Value:

This enhancement removes repetitive re-selection steps, speeding up frequent export workflows and reducing user frustration.
Supports more consistent reporting practices, simplifies onboarding for new users, and improves overall efficiency.

Increase limit for CSV bulk exports (>10K) to 25K

This enhancement raises the maximum row limit for SI CSV exports from 10,000 to 25,000 records per file. Enterprise users frequently exceed the previous threshold, resulting in split workflows, repeated downloads, and delays. With this update, you can export significantly larger datasets in a single file, with exports designed to complete within typical performance expectations. If you exceed the new limit, the system provides clear messaging and guidance on next steps.

Value:

Raising the export limit removes a major friction point for high‑volume users whose workflows routinely exceed 10K rows.
This improvement reduces manual work, cuts down on support tickets, and aligns 6sense more competitively with alternative tools offering higher export capacities.

Filter out archived sequences from Outreach

SI currently displays archived Outreach sequences because SI does not pass the Outreach API’s “locked” parameter, which identifies sequences that have been archived. As a result, users, especially large teams like SAP, see outdated and unusable sequences mixed in with active ones.

This update enables SI to leverage the locked=false parameter so that only live, actionable Outreach sequences appear in the UI. This provides cleaner filtering and reduces noise during sequence selection.

Value:

Filtering out archived sequences improves clarity and usability for users who depend on accurate, up to date sequence lists.
It eliminates confusion, shortens workflow steps, and reduces the risk of selecting irrelevant sequences during engagement.

Introduce admin-level control for optional sequence selection in Outreach

6sense currently requires you to select a sequence when exporting contacts to Outreach, which limits workflows for teams that prefer to create contacts first and sequence them later. This enhancement introduces an admin-level toggle that allows contacts to be exported without assigning a sequence.

The feature will be built initially for SAP via a backend flag and then extended to all Outreach users, ensuring consistent admin governance and alignment with Outreach’s native flexibility.

Value:

This update supports more flexible outbound workflows by allowing SDRs to stage contacts before sequencing.
Users benefit from reduced friction, better alignment with their preferred engagement processes, and parity with how Outreach handles contact creation.

KB article: Sales Intelligence Admin Settings

Admin control over visible Outreach sequences

This enhancement introduces an admin setting that allows teams to control sequence visibility by state when exporting contacts to Outreach.

Admins can choose which sequence states to display, such as Active, Paused, and Archived, and only the selected states will appear in the sequence dropdown during export.

By hiding disabled states, sellers see a cleaner and more relevant list, reducing confusion and aligning with best practices for maintaining a well‑governed Outreach environment.

Value:

Sellers see only the sequences that admins intend them to use.
Faster, clearer sequence selection during export.
Fewer mistakes caused by selecting paused or archived sequences.
For admins:
- Centralized control over sequence visibility.
- Better governance without changing sequence states in Outreach.
- Reduced enablement and cleanup overhead.

KB article: Sales Intelligence Admin Settings

DNC (do not call) - visibility in the SI product and exports

This feature introduces the ability for admins to hide DNC (Do Not Call) numbers for the eight countries we check against.

Any number on a DNC list will be marked as 'Do Not Call (DNC)' in the SI app and Chrome extension and may be hidden depending on the admin settings.

For CSV exports, new columns for mobile and work phone numbers will indicate whether a number is DNC. For CRM and SEP exports a new DNC mapping field will allow you to export DNC status for each number type.

Value:

Improved clarity around DNC flagged numbers increases trust, reduces risk, and supports ongoing regulatory compliance practices.
This is especially important for Enterprise customers, for whom this type of feature is typically a requirement.

KB article: Manage Do Not Call (DNC) Numbers in Sales Intelligence

Improved credit messaging

We have introduced in-app tooltips and banners for inform you when you do not have any credits available.

We have added tooltips and empty states in Discovery result views (Contacts, Companies). These will explain why actions like export, unlock, or AI Writer are disabled. These actions will appear disabled across both the SI Web App and Chrome Extension with helpful tooltips that reflect your credit status.

When credit exhaustion or lack of allocation blocks users, a dismissible banner will display a clear message. That banner will reappear only when credit status changes or a new event triggers it. We will also ensure actions like AI Writer or Export still work if the record was previously unlocked, meaning no new credit will be consumed.

Value:

Reduces frustration and confusion when users try to take actions they’re not eligible for.
Provides consistent experience across the SI web app and Chrome extension.
Helps new users understand what they have access to.

SI Chrome Extension

Add contact fit to Chrome extension list views

This feature introduces visual indicators and filters in Chrome extension list views (such as Sales Navigator, LinkedIn search results) to help sellers quickly identify high-fit contacts. In the absence of real-time recommendations in these views, this enhancement helps reps prioritize based on fit data they already trust from the 6sense platform.

Value:

Helps sellers prioritize who to engage with at-a-glance within long people lists.
Enables you to filter down to higher-value contacts within the Chrome extension.
Builds your confidence in 6sense fit scoring by surfacing it where reps work.
Reduces need to open every contact to evaluate potential fit.

KB article: Filter for Available Contact Information in SI Extension for Chrome

Chrome extension for Outreach

We want to integrate 6sense data and account insights directly into Outreach via the Chrome extension, enabling sales reps to access real-time buyer intent signals within their Outreach workflow. This will improve outreach efficiency and reduce time for reps to engage without switching between platforms.

Value:

Real-time access to 6sense insights within Outreach, reducing context switching.
Prioritized outreach based on intent and other activity data.
Faster decision-making with in-line account and contact-level intelligence.
Seamless workflow with fewer disruptions and better data alignment.
Access to additional contacts and their data within key accounts.

KB article: Use the Chrome Extension over your CRM

SI Web App

Enhanced people matching in 6sense SEP iFrames

Previously, the 6sense iFrame in the SEP apps (Outreach, Salesloft) did not display data for records that were not present in the CRM or if the email was missing, even if those records existed in 6sense. With this update, we’ve expanded people matching to include matches based on 6sense data in addition to CRM data. This allows insights to be displayed even when a CRM record is missing or incomplete.

Value:

Improves visibility into people insights even when CRM data is incomplete or missing.
Reduces empty iFrames, resulting in a better and more consistent user experience.
Expands coverage of person data without requiring CRM email availability.

Keyword groups in SI filters and detail page

Previously, keyword groups created by ABM admins could only be used as filters within segments. With this enhancement, a sales admin can also create these keywords groups and SI users can now apply keyword group based filters directly in SI Discovery.

This extension allows you to leverage pre defined keyword groupings to filter and analyze intent data more efficiently, without needing to select or manage individual keywords.

Note: This feature is only available for HQ Views users. This filter will be available to all users starting March 9th.

Value:

Simplifies intent analysis by reducing the need to manage large keyword lists.
Helps you focus on the most relevant keyword themes for prioritization.
Improves usability and efficiency when filtering intent data in SI.

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Segments filters in SI Discovery

To improve collaboration between sales and marketing, sales users need the ability to filter companies in SI Discovery using segments created by marketing. This feature enables SI users to apply marketing-created segments as filters directly within SI Discovery.

In addition, when an account is part of a segment published to Sales Intelligence, the segment name(s) will be displayed on the Company and Account detail pages. Using clear, descriptive segment names for segments published to Sales Intelligence will provide an effective way to share custom, actionable insights with the sales team.

Note: This feature is only available for HQ Views users. This filter will be available to all users starting March 9th.

Value:

Improved collaboration between sales and marketing.
Allows sales users to filter accounts and people using Segments in SI, streamlining their work.

KB article: Company Details Pages in 6sense Sales Intelligence

List enhancement - retaining input fields and order for list enrichment

Previously, when enriching People or Company records via List Enrichment, 6sense did not retain the original input fields provided in the uploaded file. As a result, unique identifiers from the input file were missing in the enrichment output, making it difficult for users to match enriched records back to their source data.

With this enhancement, all input fields from the original file are preserved in the enrichment output, ensuring continuity between the input and enriched data.

Value:

Reduces time and manual effort required to reconcile input and output files.
Enables seamless uploads into CRM or custom applications using preserved identifiers.
Improves data usability and reliability of list enrichment outputs.
Simplifies downstream workflows and integrations.

Data Workflows

HQ matching support in Data Workflows

6sense currently exports company and people data at the MID level (Company + Country), which can result in fragmented CRM hierarchies for global organizations. To address this, we’re introducing HQ-level controls in Data Workflows so you can consolidate exports under a single global parent account.

This release adds:

A new HQ Match node for account-based workflows to transform all account data to respective HQ accounts.
An enhancement to the Save Purchased Contacts to [CRM] nodes, allowing contacts to be mapped to the HQ or Country account (default: HQ).

Value:

Ensures contacts and accounts are unified under the correct HQ for global organizations (for example, all Amazon employees map to Amazon HQ).
Reduces duplicate accounts and contacts created across regional accounts.
Minimizes enrichment credits used by collapsing multiple relevant accounts into a single HQ entity.

KB article: HQ Matching in Data Workflows

Platform Enablement

Security / Authentication/ User management

SCIM for automatic provisioning and de-provisioning of users

SCIM enables automatic user lifecycle management between your Identity Provider (IdP) and the 6sense application. When SCIM is enabled, user access and attributes are kept in sync based on changes made in your IdP.

With SCIM, you can:

Automatically provision users when they are added to your IdP.
Automatically de-provision (disable) users when they leave your organization.
Keep user attributes such as first name, last name, email, and status in sync.
Reduce manual user management and improve security.

SCIM is available as an optional feature within Advanced Security and is not enabled by default. To request enablement, please contact your Customer Success Manager (CSM).

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Data Strategy and Operations

We expanded global intent‑signal coverage across EMEA, APAC, and LATAM by increasing partnerships and data ingestion from international B2B publisher sites. This enhancement increases the volume and diversity of topic‑level, buying‑stage, and account‑level intent signals available across all regions.

This update strengthens the reach and depth of our intent data by incorporating significantly more publisher activity and content‑consumption signals into the platform. You will now see higher match rates, improved regional detection of in‑market behavior, and more consistent access to global digital engagement patterns.

The refresh produced meaningful lift in matched accounts, events, and URLs across all regions. LATAM saw the largest increase, with substantial improvements also delivered in APAC and EMEA.

Value:

Improved regional coverage and higher match rates for global go‑to‑market teams.
Earlier detection of in‑market activity from multinational buying committees.
More precise account segmentation and prioritization based on expanded regional signals.
Better support for regional ABM programs through richer behavioral data.
Increased visibility into intent activity for accounts in EMEA, APAC, and LATAM.

Measured uplift following the refresh:

EMEA:
- Overall:
  - +15% intent signal events
  - +30% publisher URL lift
  - +7% account lift
- Customer level:
  - ~40% account‑lift
  - 6% keyword lift
APAC:
- Overall:
  - +35% intent signal events
  - +58% publisher URL lift
  - +6% account lift
- Customer level:
  - ~16% account‑lift
  - 4% keyword lift
LATAM:
- Overall:
  - +372% intent signal events
  - +375% publisher URL lift
  - +115% account lift
- Customer level:
  - ~88% account‑lift
  - 12% keyword lift