Audience Workflows Action Nodes

After you define a start node and add a decision node to your workflow, you add one or more action nodes to perform actions on the accounts filtered by the decision node.

Action nodes perform different actions according to the use case and integrated system. Refer to the following types of action node pages for details:

• Account-level channel action nodes

• People-level channel action nodes

• Purchase Contacts and Save to… action nodes

• Create Accounts in CRM action node

• Remove Audience action node

You can find the available action nodes from the canvas menu. Refer to Create Audience Workflows - add nodes to the canvas.

Document Changelog

Aug 12 2026: Reorganized action node pages