Can I use Tracking Pixels for attribution?
No. Tracking Pixel data provides directional insights into engagement and activity. It is not intended for deterministic or user‑level attribution.
What level is reporting available at?
All reporting is available at the account level only. User‑level data isn’t captured or displayed.
How long is pixel data retained?
Tracking Pixel data is retained for up to 24 months.
Can I organize or manage multiple pixels?
Yes. You can add tags when creating a pixel to organize them by campaign, channel, region, or use case.
Example: For a LinkedIn campaign running in Q1 for the EMEA region, you might use tags such as:LinkedIn, Q1, EMEA, Demand Gen.
When will data start appearing in the Pixel Dashboard?
Data appears once the pixel fires and traffic flows through the ad creative. No manual activation is required after deployment.
Which event types can be tracked?
Each Tracking Pixel tracks one event type only: Impression or Click. Create separate pixels if you need to track both.
What pixel format does 6sense use?
6sense uses a universal 1×1 image (GIF) pixel. This format is widely supported by platforms that allow third‑party tracking pixels and does not require redirects or custom scripts.
Should I use a cache buster?
If supported by your ad platform, adding a cache buster macro is recommended. Cache busters prevent pixel caching and ensure each impression or click triggers a distinct tracking event.
Should I use the Pixel URL or the HTML image tag?
Use the Pixel URL if your ad platform accepts a tracking URL.
Use the HTML <img> tag if the platform requires HTML, custom code, or refers to an “image pixel.”
Platforms vary, so always check which format they support.
When should I use the HTML image tag?
Use the HTML image tag when the platform:
Requires HTML, custom code, or an image pixel
Does not accept a plain tracking URL
Example HTML tag: <img src="https://t.6sc.co/img.gif?event=imp&pid=XXXXX" width="1" height="1" />
How is pixel data attributed?
Pixel data is attributed at the account level. Impression and click events are aggregated and normalized to support ABM metrics such as Accounts Reached, Engaged Accounts, 6QAs, and Opportunities.
Attribution is based on co‑occurrence, meaning 6sense checks whether ad exposure and account activity happened in the same time window. This reduces attribution bias and reflects how ads may influence or accelerate existing activity rather than assume causation.
Does an impression or click mean the ad caused the activity?
No. An impression or click only shows that an account saw or interacted with your ad. It doesn’t prove that the ad caused any follow‑up activity. The data helps you see correlation, not guaranteed cause‑and‑effect.
What does overlap of pixel events and account activity mean, and why is it helpful?
Overlap occurs when an account shows both:
External media exposure (impression or click events), and
Account activity (such as website visits or engagement) within the same reporting period.
This helps identify accounts that were not only reached by ads but are also actively engaging, enabling more accurate prioritization without assuming causation.