Campaign Performance Indicators: Reasons and Recommendations

Potential Reason	What does it mean?	How can I possibly fix it?
Low Max Daily Budget	If the campaign is paced lower than the optimum, the platform will immediately draw your attention to increase the max daily budget to an optimum level, making sure that the campaign is given enough opportunity to make up for the leftover budget by the end of the day. However, it is important to know that just increasing the daily max budget will not necessarily increase the spend exponentially. When the campaign’s delivery rate is significantly low, it’s important to review your bid CPM rate in order to increase the chances of winning the ad inventory. COMING SOON! Alternatively, the platform will also provide a projected end date for extending the campaign in order to exhaust the entire budget, if you do not wish to increase the daily spend cap.	Consider increasing the daily budget or spend cap to the suggested level for better delivery opportunity. Additionally, consult your respective CSM to check if your campaign needs a revised bid rate.
Low Max Bid CPM	ABM campaigns are generally hyper targeted and we suggest to not lower the bid CPM rate less than $4 to ensure the campaign has better chances of winning ad properties across publisher sites.	Consider keeping the max bid rate at $4 to begin your campaign.
Low Frequency Cap	This refers to the max number of impressions shown to the user per day. In B2B industry, the customer journey is fairly long from ‘awareness’ to ‘decision to purchase’ along-with having multiple stakeholders for decision making. Keeping the ad more frequently in-sight is helpful.	We suggest an optimum cap of 3 to 5/user/day if the delivery rate is not improving.
Limited EU Inventory	Due to GDPR enforcement, it’s likely to have limited EU inventory for delivering targeted ads.	Refer to IP Targeting in the EU for more details.
Low Inventory	If the campaign has been under performing for a while and none of the above mentioned configurations are working to uplift performance, it’s quite possible that your campaign is extremely hyper-targeted and not able to fetch any relevant inventory for delivering ads.	Consider disabling profile targeting or loosen up the rules.
Creative Audit Failure	Campaign Requires Attention! Creative assets are examined before they are considered appropriate and eligible for being placed on a publisher ad property. Creatives are validated against certain criteria before being passed and if they fail the audit approval process, the platform will inform you at this stage to take immediate action and fix them.	Refer to FAQ: Fixing Creative Audit Failures
No Active Ads	Campaign Requires Attention! If all the ads of an active are deactivated from source, the campaign will not be able to deliver anymore.	Activate ad placements for delivery.
No Active Accounts	Campaign Requires Attention! If the segment tied to the campaign, no longer has any active account membership, the campaign may not be able to deliver as there is nothing to target.	Consider changing segment definitions to add more accounts.
Running Out of Budget	Campaign may Require Attention! If a campaign is nearing budget, the platform will proactively inform you with a warning sign.	You may consider reviewing the campaign.
Out Of Budget	Campaign Requires Attention! If an active campaign has run out of budget before time, the platform will give you the sign.	You may consider re-loading the budget or reviewing the setup.

For Additional FAQs on Campaign Performance Indicators, please refer to this article.