Below are all the creative audit failure reasons. Click the link to view possible causes for that failure.
Creative Does Not Display Properly
Possible causes:
The creative does not display at all.
The creative has the wrong tag size.
The creative intermittently does not display.
For expandable creatives or other creatives with interaction, the creative attempts the interaction but does not function properly.
Creative Improperly Rotates Brands or Advertisers
Possible causes:
The creative has multiple versions with different brands under a single ID.
A single creative represents and clicks through to multiple different brands’ landing pages.
For video creatives, a pre-roll ad for a different brand plays before the actual offer.
If a creative is co-branded (for example, Brand X and Brand Y collaborating), the brand will be set based on which of the brands owns the landing page URL.
Creative Does Not Click Through Properly
Possible causes:
The creative is clicked and does not open a landing page.
The creative is clicked and a landing page opens, but no content loads.
The creative is clicked and a landing page loads, but an error keeps any content from being displayed.
Creative Does Not Contain Sufficient Brand Notification
Possible causes:
The creative does not display a brand.
The creative displays a brand but it is not sufficient notification.
Q: What is “sufficient”?
A: When evaluating a creative for appropriate brand notification, the audit team looks for at least one of three things: a logo, a landing page URL, or a distinct brand name. If the only branding on the creative is a logo, then that exact logo must also be on the landing page to be sufficient. If the only branding on the creative is a landing page URL, then that must be the URL the creative has as its landing page.
“Distinct brand name” is sufficient notification in one of the following ways:
The brand name is not an actual word and when it appears on the creative it cannot be confused for other, non-branded text (e.g. Cygnas).
The brand name is a distinct set of actual words and the landing page exactly matches this and/or has a distinct, matching typeface as the creative (e.g. “The Best Wedding Music” goes to thebestweddingmusic.com and/or is written in red bold Helvetica on both the creative and the landing page).
Creative Brand Does Not Match Creative Landing Page
Possible cause:
The brand that the creative displays and the brand of the landing page are not the same or related.
Creative Clicks Through in the Same Window
Possible causes:
The creative’s landing page loads in the same page instead of opening a new window or tab.
The creative loads the entire landing page into the frame.
Creative Does Not Meet Minimum Standards
Possible cause:
The creative has no discernible brand or offering.
Displaying PSAs (Public Service Announcements)
Possible causes:
The creative is serving Public Service Announcements, either intermittently or always.
Campaigns that are intentionally Public Service Announcements are accepted, but must be declared as such.
Please reach out to [email protected] for any assistance needed in order to resolve audit failures.