Q. Why do I see discrepancies between Google Analytics and 6sense Ad Campaign Analytics, for my campaign?
A. Both platforms are independent of each other and designed to execute based on different implementation methodologies(see table below). As such, we do not recommend customers compare 6sense Ad Campaign Analytics against Google Analytics.
Aspects | Google Analytics | 6sense Ad Campaign Analytics |
|---|---|---|
Tracking Methodology | Google Analytics is based on user sessions recorded via google analytics’ tracking pixel that stores and retrieves session information through cookies. | 6sense Ad Campaign Analytics are based on impressions and clicks recorded by our Ad servers (via inventory sources) at the time when the user sees our ad or clicks on the ad. |
Platform KPIs | Basic Campaign KPIs are Sessions, Bounce rates, Pageloads, Session Time | Basic Campaign KPIs are Impressions, Clicks, CTR, Account Reach, Account Engagement, Account VTR |
Bot clicks | GA will report all clicks regardless of bots. | 6sense Ad Campaign analytics will only report audited, bot-free clicks. |
More Clicks than Sessions | If a user clicks on an ad multiple times, GA will record these clicks against one session. | If a user clicks on an ad multiple times, 6sense Ad Campaign Analytics will count every single click. |
If a user clicks on an ad and immediately stops the landing page from loading, GA will record zero sessions since the page did not load. | If the user clicks on an ad and immediately stops the landing page from loading, 6sense will record one click. | |
More Sessions than Clicks | GA’s Sessions are timed out after 30 mins of inactivity. If the user remains inactive for more than 30 mins and browses back on the landing page after too long, GA will count it as two sessions against a single click. | 6sense Ad Campaign analytics does not record landing page sessions. Once the user has clicked on the ad, it is recorded as a single click regardless of the number of sessions the user may have. |
More Pageloads than Clicks | If a user reloads the landing page, GA will record an additional pageload. | If the user reloads the landing page, 6sense Ad Campaign Analytics will not record a click again. |