The Buying Stage Progressions report shows, with a stacked bar chart, how accounts are moving through the 6sense Predictive buying stages (target, awareness, consideration, decision, and purchase) over time. It shows how accounts are progressing through each stage, including how many and a conversion ratio of accounts that progressed to the next stage, average days in a stage, and opportunities created and conversion rates for the stage.
The Buying Stage Progressions report helps you verify that accounts in the purchase stage have higher opportunity conversion rates. You can easily see how accounts are distributed across buying stages, to help you focus your engagement programs on the most relevant accounts with the most likelihood of conversion.
You can also access details for each account, including a robust CSV download.
Prerequisites and considerations
Your CRM must be integrated with 6sense.
Your 6sense account must have the Predictive add-on.
All users in 6sense can view and save the report. View-only users cannot download the report.
Metrics provided in the report
Percentage distribution of accounts in the target, awareness, consideration, decision, and purchase buying stages over the selected date range.
Number of accounts per day in each buying stage over the selected date range.
Total or average number of accounts in each buying stage over the selected date range.
Access the Buying Stage Progressions report
Go to ABM > Reports.
Use the search field or sort menu to quickly locate the report listing.
Select Buying Stage Progressions.
Report dimensions
At the top of the report you can adjust dimensions that affect every chart in the report.
Segment scope: Select a segment. You can only select published segments. If you don’t see a segment you expect, make sure it is published. Refer to Publish Segments.
Product/Predictive model: If you have more than one Predictive model, you can select which one to use.
Report header data and options
The report header shows the total number of accounts and the date range of the report.
The headers include controls to:
Filter the results by:
Profile fit - account profile fit (Requires the Predictive add-on.)
Strong
Moderate
Weak
Accounts in CRM
Include CRM
Exclude CRM
Campaigns - 6sense Advertising campaigns
Campaign folders - all 6sense Advertising campaigns in a campaign folder
Change the date range, for up to two years. (Two years is our data retention policy.) The default is Last 30 days.
Save the report.
Copy a link to the report.
Accounts entered by stage bar chart
The Accounts entered by stage chart shows the number of accounts in each buying stage for the selected time range.
Hover over the bar to see the total number for that bar.
Activity Details list
The Activity Details list shows the number of accounts in each buying stage over the selected date range, along with details about how they are progressing through the stages.
Columns that show progression for each buying stage include:
How many accounts entered the stage. Select the number to get a downloadable Activity Details Account list of the relevant accounts.
How many accounts progressed to the next stage. Select the number to get a downloadable Activity Details Account list list of the relevant accounts.
Conversion rate (percentage) of accounts that progressed to the next stage.
Average number of days accounts stay in the stage.
Number of opportunities created from the stage.
Opportunities conversion rates (percentage) of accounts that created opportunities during the stage.
Tip: From this chart you can easily verify that accounts in the purchase stage have higher opportunity conversion rates.
Download buying stage progression activity details
in the Activity Details panel, select Download to immediately download the buying stage progression report in CSV format.
Activity Details Account list
On the Activity Details list, select one of the numbers links to get a list of those accounts. For example, a list of total accounts in the purchase stage.
Use the search field to locate a particular account.
Select Download to immediately download the buying stage distribution report in CSV format, listing each day and a total summary.
Activity Details Account list CSV download data
The buying stage distribution report in CSV format includes the following columns:
Name: 6sense’s normalized company name.
Country: The country associated with the account.
Domain: 6sense’s normalized company website domain.
MID (6sense ID): 6sense’s ID corresponding to a unique company. If you have multiple Salesforce Accounts with the same 6sense ID, that means 6sense has identified those Accounts to represent the same company + country pair.
CRM ID: The CRM Account ID corresponding to the opportunity’s Account.
State: State where the account is located.
City: City where the account is located.
Employee Range: Range for the number of employees at the company.
Revenue Range: Range for the company’s revenue.
Industry: The industry category for the company.
Buying Stage: The 6sense Predictive buying stage (target, awareness, consideration, decision, or purchase) of the company. Refer to Predictive Buying Stages.
6QA Status: Whether an account has met the defined requirements for 6QA status, either Qualified or Not Qualified. To understand the 6QA definition refer to 6sense Qualified Accounts (6QA).
Profile Fit: How well a company matches up against the ideal customer profile (ICP) for your product or service.
Reach Score: A measure comparing current account marketing and sales outreach activity of your company with previous similar efforts that ended in a sale.
Website Activity: Total number of web activities (clicks, form submits, video plays, and so on) on the company’s website.
B2B Network Activity: Research and engagement with configured keywords.
6sense Media Activity: Ad impressions and engagements from 6sense Advertising campaigns.
External Media Activity: Account engagement from campaigns running outside the 6sense platform, tracked through external media exposure such as impressions and clicks.
Marketing Activity: 6sense Advertising, AI Email, and (when applicable) MAP and CRM campaigns.
Sales Activity: Activities including phone calls, emails, voicemails, meetings, and other forms of contact with accounts.
Document changelog
Aug 11 2026: First release