Publishing a 6sense segment allows specific 6sense experiences and external systems to have access to its accounts.
You can publish segments for multiple uses. Publish segments is a type of activation from the Activate menus in ABM. (There are other types of segment activations available as well, such as usage in workflows, alerts, and reports.) Publishing segments is relevant for the following scenarios:
Segment name Enrichment (Orchestrations)
Account Details page (shows segments that account is in)
Go-to-market (GTM) segment nomination
6sense APIs
In total, up to 200 segments can be published at any given time for one or more uses. If you reach 200 published segments, you can unpublish segments to make room for new ones.
Refer to Segments Overview.
There are two locations in ABM where you publish or unpublish a segment, the Settings or the Segments list, as described in the following sections.
Uses for published segments
Segments are used in many 6sense scenarios as described in the following sections.
Segment name enrichment in Orchestration
If an account is part of a segment published to Segment Name Enrichment (also known as Push Segment Names), the segment name can be included in the Segment Name orchestration of the Orchestrations product. The Segment Name orchestration, when configured and activated, can enrich a specified field in a supported CRM or MAP platform with a list of segment names the account is a member of, as of the date of enrichment.
All 6sense Essentials customers can enable Segment Names to be pushed to the following systems and record types:
Salesforce: Leads, Accounts, and Contacts
Marketo: Leads
HubSpot: Leads
Pardot: Leads
Eloqua: Leads
Refer to Getting Started with Segment Name Enrichment Orchestration With Your CRM.
Account Details page
If an account is part of a published segment, ABM lists the segment name at Account Details (Discover) > Segments > Account Appears In These Segments.
Sales Intelligence
This option relates to legacy Sales Intelligence (SI) functionality and is not relevant for the current SI. You may see this in the Settings > Published Segments list for legacy functionality but you cannot apply it to the current SI.
Go-to-market (GTM) segment nomination
Identify go-to-market (GTM) segments that represent your revenue team’s ownership areas, such as territories, industries, verticals, ICP, and so on. Learn more about GTM Segments.
Accounts that are included in a GTM segment can be used for orchestrations.
Only segments created using account list upload, CRM Report Sync, or CRM List Sync can be published as GTM segments.
Only the following filters can be used to create GTM segment nomination-eligible segments. The limitation is to ensure that GTM segments are not highly dynamic (having many accounts entering and exiting the segment).
Account Profile Fit (within 6sense AI)
Accounts in Salesforce Report (within Segments and Lists)
Salesforce Account List (within Segments and Lists)
Uploaded Account List (within Segments and Lists)
Also refer to Create Filters.
GTM segments are treated specially within the 6sense platform to enable:
If a GTM segment is already used in a saved 6QA analytics report, saved Funnel Insights report, or custom 6QA, it can’t be unpublished.
6sense APIs
To use segments in 6sense APIs, you must enable them. Refer to Using Segments and Score Configurations for APIs.
Publish a segment from the Settings
To publish a segment from the ABM Settings:
In ABM, go to Settings > Published Segments.
Locate the relevant segment. Use Search at the top of the table, if needed.
Check the box for the system, as listed above.
Select one of the Publish Segment options. (See Step 3 below.)
Select Confirm.
Publish a segment from the All Segments list
In ABM, go to Segments.
Locate the relevant segment. Search the folders or use filters, if needed.
Either:
In the Activations column, select the Plus > Publish Segment.
ORClick the white space to open the properties panel, then select Activate > Publish Segment.
Select one of the Publish Segment options.
Select Confirm.
Unpublish a segment
In ABM, go to Settings > ABM > Publish Segments.
Locate the relevant segment. Use Search at the top of the table, if needed.
Uncheck the box in the column for the system.
If a GTM segment is already used in a saved 6QA analytics report, saved Funnel Insights report, or custom 6QA, it can’t be unpublished.