Revenue Marketing
RevvyAI for Marketing
RevvyAI now has a conversational AI experience for the 6sense Revenue Marketing platform that helps you explore data and generate insights. It supports guided prompts for reporting, advertising performance, account analysis, web activity, keyword management, and market research. It can also execute certain actions, such as keyword updates, directly from the conversation.
Value:
Get answers instantly without digging through multiple reports.
Understand website engagement and buying signals more easily.
Identify and prioritize the right accounts more efficiently.
KB article: RevvyAI in Revenue Marketing
Advertising cross-campaign pipeline reporting
The Performance Trend Report now includes advertising pipeline metrics, making it easier to analyze revenue impact alongside campaign performance. You can view the following metrics across all supported dimensions such as campaign, segment, time, geography, and so on:
Pipeline
New Pipeline
Closed‑Won Pipeline
These metrics appear as columns in the Performance Details table, alongside existing advertising performance metrics. Pipeline totals are calculated across selected dimensions to support accurate cross‑campaign analysis.
Value:
Clarifies multi-touch program impact for planning and optimization.
Improves budget allocation by revealing high-leverage campaign combinations.
KB article: Performance Trend Report
Advertising Campaign Details redesign
The Advertising Campaign Details page is redesigned to streamline campaign performance review, settings, and outcomes.
Value:
Faster insight-to-action with simplified navigation and consistent metrics layout.
Reduces analysis time and drives better optimizations across campaigns.
KB article: Advertising Campaign Details
Exclude specific accounts from a segment
If you need to exclude accounts from a segment on an ad-hoc basis, you can quickly and directly exclude selected accounts from within a segment’s account list.
KB article: Exclude Specific Accounts from a Segment
Opportunity Trends report (Beta)
The Opportunity Trends report shows, for the segment and time period selected, opportunities and pipeline created over time. You can see the pipeline created on the accounts targeted in activations as well as for their target accounts.
Value:
Evidence-based validation of marketing’s contribution to revenue creation.
Helps align sales and marketing teams around programs that reliably create pipeline.
KB article: Opportunity Trends Report
Website Visits report (Beta)
The new Website Visits report shows, for the segment and selected time period, website visit activity by account over time. You can see which accounts are engaging with your website, how frequently, and how deeply. You can drill down to individual accounts, UTM sources, filter by specific URL, and export for offline analysis.
Value:
Account-level visibility into website engagement, replacing aggregate-only metrics that obscure which accounts are actually visiting.
Helps marketing and sales teams prioritize outreach by identifying high-engagement accounts and surfacing visit trends over time.
KB article: Website Visits Report
Reports home page usability improvements
The reports landing page is improved, to help you navigate and find reports. We’ve added searching and sorting (by category, by newest released, and by alphabetical).
Value:
Easier and more intuitive to use.
Easier to find new reports as they are launched.
KB article: 6sense Insights Reports
Intelligent Workflows
Microsoft Dynamics CRM support for Intelligent Workflows
Native Dynamics CRM connectivity expands orchestration options for Dynamics users across people and account workflows.
Value:
Broader CRM coverage and simpler activation for Dynamics-first teams.
Reduces custom integration work while maintaining governance.
KB article: Dynamics Quick Reference for IWF
Salesforce campaign member status in Audience Workflows
Support for Salesforce Campaign Member Status enables more granular control of sync and tracking during campaign activation.
Value:
Cleaner campaign hygiene and downstream reporting in Salesforce with fewer manual updates.
KB article: 6sense Display Advertising node
Auto-delete draft display campaigns from Audience Workflows
AWF now automatically deletes draft display campaigns when their corresponding node is removed from a workflow, ensuring no orphaned campaigns remain.
Value:
Reduces clutter and confusion in the advertising experience by preventing unused draft display campaigns, while maintaining clear alignment between Audience Workflows and active advertising campaigns.
KB article: 6sense Display Advertising node
Phone number export compliance in Intelligent Workflows
Do Not Call (DNC) compliance handling is now reflected in phone number exports from Intelligent Workflows.
Value:
Reduces regulatory risk by respecting DNC lists during outbound programs.
KB article: Purchase Contacts node
Filter workflows using Accounts in Segment
The Accounts in Segment filter is now available within Decision and Timer node conditions, allowing you to reference an existing account segment as the input for workflow filtering logic.
Value:
Enables reuse of existing segment definitions instead of rebuilding equivalent filters.
Improves consistency between segmentation and workflow logic.
Reduces time and effort required to build and maintain filtering rules.
Unlocks richer, segment-based filtering scenarios within workflows.
KB article: Segment Filter Catalog
Additional purchase requirements available on Purchase Contacts node
The Purchase Contacts node now lets you require additional mandatory fields before purchasing contacts. This helps ensure that the contacts you purchase are usable in your downstream systems.
KB articles:
Sales Intelligence
RevvyAI for Sales: Chat interface in SI Chrome Extension and Web App
A conversational chat experience that surfaces AI-powered insights at the company and contact level, available in the SI web app and Chrome Extension.
Value:
Faster answers inside seller workflow (no context switching) to qualify accounts, research contacts, and plan outreach.
Higher quality outputs with scoped chat history per company/contact.
Consistent experience across the SI web app and Chrome Extension improves learnability.
KB article: RevvyAI in Sales Intelligence
Show contact info availability before unlock
Displays available contact details before unlocking, allowing sellers to see whether email or phone data exists, view email quality (grade), and identify if a phone number is marked as DNC.
Value: Enhances prospecting efficiency and helps optimize credit usage by enabling more informed unlocking decisions.
KB articles:
Empty value filters
New operators in SI filters enable faster, more precise prospect list building by allowing you to include or exclude records based on whether a CRM or 6sense field is empty or not.
Value: Boosts prospecting efficiency and supports CRM data enrichment by helping identify and act on records with missing field values.
KB article: List of Sales Intelligence Discovery Filters
Dashboard design enhancements
UX enhancements have been made to the SI dashboards focused on improving key user flows. This includes enabling you to find prospects directly from Timeline activity, grouping recent activity for better visibility and allowing you to view people records for multiple accounts on the dashboard at once.
Value:
Streamlines navigation and discovery workflows, making it easier for sellers to identify and act on relevant prospects.
Improves efficiency by reducing friction in accessing insights and managing bulk account prospecting.
KB articles:
Better differentiation between 6sense and CRM data (web app and Chrome extension)
Improve transparency and consistency across People and Account detail pages by clearly distinguishing CRM vs 6sense data, showing both sources with clear origin labels.
Value:
Improves trust by clarifying data sources.
Highlights 6sense value beyond CRM.
KB articles:
Web app
Chrome extension
Show saved filter name in the filter header
Display the selected saved filter name prominently in the filter header on the Dashboard and Discovery views, so you can easily identify which filter is currently applied.
Value: Improves clarity and reduces confusion by making filter context immediately visible, helping you work more confidently and efficiently without needing to re-check or guess the active filter.
List enhancement: retaining input fields
Enhances list enrichment by retaining original input fields and preserving their order in the output file when enriching People and Company records. Additionally, increases the enrichment limit from 25K to 100K records and introduces asynchronous processing so you can continue working without waiting on the same screen.
Value:
Reduces time and effort needed to reconcile input and output data.
Simplifies uploading enriched records into CRM or other systems.
Improves overall efficiency by supporting larger datasets and eliminating wait times during processing.
Salesloft enhancements: tag assignment on export and optional cadence selection
Enhances Salesloft exports to support tag assignment at export and a tenant-level option to export records without requiring cadence selection. These capabilities allow you to segment records at the point of intent and defer cadence enrollment until the right moment. Together, they support staging, review, and routing workflows without adding friction to the export flow.
Value:
Reduces manual post-export steps and gives SDRs greater control over how and when leads are engaged.
Supports a wider range of outbound workflows, from immediate sequencing to intentional lead staging, while maintaining clean tagging and organization.
Delivers parity with Outreach and improves adoption and satisfaction across teams with diverse engagement preferences.
Permission controls for Salesforce and Salesloft widgets: custom roles support in SI
Role-level visibility controls for embedded widgets and enforcement of custom role permissions within SI.
Value: Ensures the right users see the right context while aligning with org governance.
Persona map: export to CSV after CRM integration
Enable CSV export in the Persona Map even after CRM integration is enabled, so you always have access to both “Download CSV” and “Export to CRM” options. This removes the current functional regression where CSV export disappears once a CRM is connected. You can continue to export persona data for offline analysis, reporting, and cross-functional use while retaining existing CRM sync behavior.
Value:
Restores expected functionality and flexibility for integrated users who rely on CSVs for audits, enrichment checks, and non-CRM workflows.
Reduces confusion caused by the perceived loss of features post-integration.
Expands adoption of persona insights across RevOps, Marketing, and Strategy teams, not just CRM-centric users.
Chrome extension for HubSpot
6sense data and account insights will be integrated directly into HubSpot via the Chrome extension, enabling sales reps to access real-time buyer intent signals within their HubSpot workflow.
Value: Real-time access to 6sense insights within HubSpot, reducing context switching.
KB article: Use the Chrome Extension over your CRM
Platform Enablement
Custom roles
Create and manage custom roles with granular permissions within each app (ABM, Intelligent Workflows, and Sales Intelligence) to better align with how your teams work.
This feature is a part of Advanced Security and will not be available by default. To request enablement, please contact your Customer Success Manager (CSM).
Value:
Enterprise-grade access controls for complex org structures.
Reduce the risk of over-permissioning and strengthen access governance with more controlled, role-based access.
KB article: Custom User Roles
Default SSO role and group mapping
Define default roles and group mappings for SSO users to streamline provisioning and ensure consistent access from day one.
This feature is a part of Advanced Security and will not be available by default. To request enablement, please contact your Customer Success Manager (CSM).
Value:
Faster onboarding with consistent access control, reducing manual effort and minimizing configuration errors while improving security consistency.
KB article: SAML SSO Default Role and Group Mapping
Scheduled export of audit logs to S3
You can now setup scheduled automatic export of audit logs to S3. This enables delivery of audit data to your own storage for easier access, monitoring, and integration with external tools.
This feature is a part of Advanced Security and will not be available by default. To request enablement, please contact your Customer Success Manager (CSM).
Value:
Increased transparency, faster investigations, and improved compliance posture.
KB article: Integrating 6sense with AWS S3
Salesforce integrations now use the 6sense External Client App (ECA)
6sense Connected Apps are no longer supported for Salesforce integrations. To align with Salesforce platform and security standards, 6sense now uses the 6sense External Client App (ECA) as the only supported method for connecting 6sense with Salesforce.
Value: A future‑proof integration that aligns with Salesforce platform and security requirements.
KB article: Install 6sense External Client App (ECA) in Salesforce
Salesforce (SFDC) API version upgrade
We’ve upgraded the Salesforce (SFDC) API version used by the 6sense Salesforce integration from v44.0 to v64.0. This update ensures compatibility with current Salesforce data models and alignment with other 6sense integrations.
As part of this upgrade, 6sense now has access to newer Salesforce standard fields. To use these fields within the 6sense ecosystem, a permission refresh and re‑authentication is required.
Data Quality and Coverage
Tracking pixels: data packs and exports
Tracking pixel activity is now available via Data Packs for export and analysis in external BI/analytics environments.
Value: Deeper multi-channel attribution by joining pixel exposure with onsite and pipeline data.
KB article: 6sense Data Packs
Email coverage expansion
Broader, more accurate contact email coverage across the global database.
Value: Improves connect rates and downstream activation in campaigns and sales motions.
Technographics confidence score improvement
Enhanced confidence scoring for technographic data to better assess technology installation reliability.
Value: Technographic confidence scores now more accurately reflect the strength and freshness of each detection, helping you prioritize accounts with real technology fit and reduce time spent chasing weak signals.