6sense Data Packs

CRM Account ID

varchar

The customer’s CRM account ID that is mastered to one 6sense account ID. It is possible to have multiple CRM account IDs for an account based off a customer’s Salesforce (SFDC) instance and duplicates.

CRM Account Name

varchar

The customer’s CRM account name that corresponds to the CRM account ID.

CRM Account Country

varchar

The customer’s CRM account country that corresponds to the CRM account ID.

CRM Account Domain

varchar

The customer’s CRM account domain that corresponds to the CRM account ID.

URL

varchar

The actual web page that an account was visiting.

Event

varchar

An action taken on the website.

The event values are:
• a_pageload: A pageload event fires when the entire page has loaded.
• click: A click event fires when an element on a page is clicked. (The mouse button is pressed and released.)
• play: A play event fires when a media element (video or audio) has started to play.
• submit: A submit event fires when a submit button is clicked.
• unclassified: 6sense could not classify the event that occurred.

Referrer Domain

varchar

The external website that directed visitors to the web page (URL).

UTM Source

string

The origin of the web page’s traffic. For example: Google, 6sense, LinkedIn, Facebook, Drift.

UTM Medium

string

The general category of the source. For example: cost-per-click (CPC), organic, referral.

Total

bigint

The total number of events for the given day and account.

Date Visited

date

The date of the event.

6sense MID

varchar

The 6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name

6sense Account Name

varchar

The 6sense account name pulled from the 6sense master company database.

6sense Account Country

varchar

The 6sense account country pulled from the 6sense master company database.

6sense Account Domain

varchar

The 6sense account domain pulled from the 6sense master company database.

6sense MID

string

The 6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name  

6sense Account Name

string

The 6sense account name pulled from the 6sense master company database.

6sense Account Country

string

The 6sense account country pulled from the 6sense master company database.

6sense Account Domain

string

The 6sense account domain pulled from the 6sense master company database.

URL

string

The actual web page that an account was visiting.

Event

string

An action taken on the website.

The event values are:
• a_pageload: A pageload event fires when the entire page has loaded.
• click: A click event fires when an element on a page is clicked. (The mouse button is pressed and released.)
• play: A play event fires when a media element (video or audio) has started to play.
• submit: A submit event fires when a submit button is clicked.
• unclassified: 6sense could not classify the event that occurred.

Referrer Domain

string

The external website that directed visitors to the web page (URL).

UTM Source

string

The origin of the web page’s traffic. For example: Google, 6sense, LinkedIn, Facebook, Drift.

UTM Medium

string

The general category of the source. For example: cost-per-click (CPC), organic, referral.

Total

integer

The total number of events for the given day and account.

Date Visited

date

The date of the event.

CRM Account ID

varchar

The customer’s CRM account ID that is mastered to one 6sense account ID. It is possible to have multiple CRM account IDs for an account based off a customer’s Salesforce (SFDC) instance and duplicates.

CRM Account Name

varchar

The customer’s CRM account name that corresponds to the CRM account ID.

CRM Account Country

varchar

The customer’s CRM account country that corresponds to the CRM account ID.

CRM Account Domain

varchar

The customer’s CRM account domain that corresponds to the CRM account ID.

6sense Campaign Name

varchar

The campaign name used during campaign creation.

6sense Campaign ID

varchar

The unique ID for each campaign.

Ad Group

varchar

The name used to group specific creatives together for a specific campaign. Ad groups can be used to run A/B testing within one campaign.

Ad Name

varchar

The name for each ad

Ad ID

varchar

The unique ID for each ad (each creative/size).

Impressions

integer

The number of impressions for each ad unit served on a given day.

Clicks

integer

The number of unique clicks for each ad unit served on a given day.

Newly Engaged

integer

A Boolean value (1 or 0) that indicates whether an account was newly engaged because of the campaign. Accounts are marked newly engaged when they had no prior engagement on your website 30 days before the first campaign impression but then visited your site within 30 days of receiving a campaign impression from a 6sense campaign. Accounts marked newly engaged are assigned a Boolean 1. Otherwise, they default to a Boolean 0.

Note: Once an account is marked newly engaged, it stays newly engaged throughout the duration of the campaign. To find the unique number of accounts that are newly engaged, filter all accounts assigned a 1 for newly engaged, then count the unique entries.

Increased Engagement

integer

A Boolean value (1 or 0) that indicates whether an account showed increased engagement because of the campaign. Accounts are marked increased engagement when they showed an increased engagement on your website between your campaign’s first and last ad impression on the account and the 30-day period following the last impression. Accounts marked increased engagement are assigned a Boolean 1. Otherwise, they default to a Boolean 0.

Note: Once an account is marked as having increased engagement, it stays marked as having increased engagement throughout the duration of the campaign. To find the unique number of accounts with increased engagement, filter all accounts assigned a 1 for increased engagement, then count the unique entries.

Spend

double

The amount spent for specific ad ID on the given day.

Date

date

The datestamp for the day that the stats refer to.

6sense MID

varchar

The 6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name  

6sense Account Name

varchar

The 6sense account name pulled from the 6sense master company database.

6sense Account Country

varchar

The 6sense account country pulled from the 6sense master company database.

6sense Account Domain

varchar

The 6sense account domain pulled from the 6sense master company database.

6sense MID

varchar

The 6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name

6sense Account Name

varchar

The 6sense account name pulled from the 6sense master company database.

6sense Account Country

varchar

The 6sense account country pulled from the 6sense master company database.

6sense Account Domain

varchar

The 6sense account domain pulled from the 6sense master company database.

6sense Campaign Name

varchar

The campaign name used during campaign creation.

6sense Campaign ID

varchar

The unique ID for each campaign.

Ad Group

varchar

The name used to group specific creatives together for a specific campaign. Ad groups can be used to run A/B testing within one campaign.

Ad Name

varchar

The name for each ad

Ad ID

varchar

The unique ID for each ad (each creative/size).

Impressions

integer

The number of impressions for each ad unit served on a given day.

Clicks

integer

The number of unique clicks for each ad unit served on a given day.

Newly Engaged

integer

A Boolean value (1 or 0) that indicates whether an account was newly engaged because of the campaign. Accounts are marked newly engaged when they had no prior engagement on your website 30 days before the first campaign impression but then visited your site within 30 days of receiving a campaign impression from a 6sense campaign. Accounts marked newly engaged are assigned a Boolean 1. Otherwise, they default to a Boolean 0.

Note: Once an account is marked newly engaged, it stays newly engaged throughout the duration of the campaign. To find the unique number of accounts that are newly engaged, filter all accounts assigned a 1 for newly engaged, then count the unique entries.

Increased Engagement

integer

A Boolean value (1 or 0) that indicates whether an account showed increased engagement because of the campaign. Accounts are marked increased engagement when they showed an increased engagement on your website between your campaign’s first and last ad impression on the account and the 30-day period following the last impression. Accounts marked increased engagement are assigned a Boolean 1. Otherwise, they default to a Boolean 0.

Note: Once an account is marked as having increased engagement, it stays marked as having increased engagement throughout the duration of the campaign. To find the unique number of accounts with increased engagement, filter all accounts assigned a 1 for increased engagement, then count the unique entries.

Spend

double

The amount spent for specific ad ID on the given day.

Date

date

The datestamp for the day that the stats refer to.

CRM Account ID

varchar

The customer’s CRM account ID that is mastered to one 6sense account ID. It is possible to have multiple CRM account IDs for an account based off a customer’s Salesforce (SFDC) instance and duplicates.

CRM Account Name

varchar

The customer’s CRM account name that corresponds to the CRM account ID.

CRM Account Country

varchar

The customer’s CRM account country that corresponds to the CRM account ID.

CRM Account Domain

varchar

The customer’s CRM account domain that corresponds to the CRM account ID.

Linkedin Campaign Name

varchar

The name of the LinkedIn campaign (as defined in LinkedIn Campaign Manager).

Linkedin Campaign ID

varchar

The campaign ID of the LinkedIn campaign (as defined in LinkedIn Campaign Manager).

Ad Group

varchar

The associated ad group of the LinkedIn campaign (as defined in LinkedIn Campaign Manager).

Ad Name

varchar

The associated ad name of the LinkedIn creative (as defined in LinkedIn Campaign Manager).

Ad ID

varchar

The associated ad ID of the LinkedIn creative (as defined in LinkedIn Campaign Manager).

Impressions

integer

The number of impressions for the given ad creative per day, but with a three-day offset in the timeframe. Due to LinkedIn API restrictions, LinkedIn campaign data has a three-day delay. 6sense calculates the number of impressions per ad creative per account by taking the difference of impressions. However, the LinkedIn impression data is delayed by three days. That means the most recent impression data we can report on is three days prior to the current date. LinkedIn requires a minimum of three impressions before releasing reporting. If an account has less than three impressions, 6sense does not receive reporting from LinkedIn due to LinkedIn member privacy policies. In this case, the number of impressions reported comes across as zero (0).

Clicks

integer

The number of clicks for the given ad creative. Due to LinkedIn API restrictions, LinkedIn campaign data has a three-day delay. 6sense calculates the number of clicks per account by taking the difference of impressions but with a three-day offset. However, the LinkedIn click data is delayed by three days. That means the most recent click data we can report on is three days prior to the current date. Due to LinkedIn member privacy policies, LinkedIn requires a minimum of three clicks before releasing reporting. 6sense does not provide reporting info if there are fewer than three total clicks for the account in the given campaign.

Newly Engaged

integer

A Boolean value (1 or 0) that indicates whether an account was newly engaged because of the campaign. Accounts are marked newly engaged when they had no prior engagement on your website 30 days before the first campaign impression but then visited your site within 30 days of receiving a campaign impression from a 6sense campaign. Accounts marked newly engaged are assigned a Boolean 1. Otherwise, they default to a Boolean 0.

Note: Once an account is marked newly engaged, it stays newly engaged throughout the duration of the campaign. To find the unique number of accounts that are newly engaged, filter all accounts assigned a 1 for newly engaged, then count the unique entries.

Increased Engagement

integer

A Boolean value (1 or 0) that indicates whether an account showed increased engagement because of the campaign. Accounts are marked increased engagement when they showed an increased engagement on your website between your campaign’s first and last ad impression on the account and the 30-day period following the last impression. Accounts marked increased engagement are assigned a Boolean 1. Otherwise, they default to a Boolean 0.

Note: Once an account is marked as having increased engagement, it stays marked as having increased engagement throughout the duration of the campaign. To find the unique number of accounts with increased engagement, filter all accounts assigned a 1 for increased engagement, then count the unique entries.

Spend

double

The amount spent for a specific ad ID on the given day.

Date

date

The datestamp for the day that the stats refer to.

6sense MID

varchar

The 6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name

6sense Account Name

varchar

The 6sense account name pulled from the 6sense master company database.

6sense Account Country

varchar

The 6sense account country pulled from the 6sense master company database.

6sense Account Domain

varchar

The 6sense account domain pulled from the 6sense master company database.

6sense MID

varchar

The 6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name  

6sense Account Name

varchar

The 6sense account name pulled from the 6sense master company database.

6sense Account Country

varchar

The 6sense account country pulled from the 6sense master company database.

6sense Account Domain

varchar

The 6sense account domain pulled from the 6sense master company database.

Linkedin Campaign Name

varchar

The name of the LinkedIn campaign (as defined in LinkedIn Campaign Manager).

Linkedin Campaign ID

varchar

The campaign ID of the LinkedIn campaign (as defined in LinkedIn Campaign Manager).

Ad Group

varchar

The associated ad group of the LinkedIn campaign (as defined in LinkedIn Campaign Manager).

Ad Name

varchar

The associated ad name of the LinkedIn creative (as defined in LinkedIn Campaign Manager).

Ad ID

varchar

The associated ad ID of the LinkedIn creative (as defined in LinkedIn Campaign Manager).

Impressions

integer

The number of impressions for the given ad creative per day, but with a three-day offset in the timeframe. Due to LinkedIn API restrictions, LinkedIn campaign data has a three-day delay. 6sense calculates the number of impressions per ad creative per account by taking the difference of impressions. However, the LinkedIn impression data is delayed by three days. That means the most recent impression data we can report on is three days prior to the current date. LinkedIn requires a minimum of three impressions before releasing reporting. If an account has less than three impressions, 6sense does not receive reporting from LinkedIn due to LinkedIn member privacy policies. In this case, the number of impressions reported comes across as zero (0).

Clicks

integer

The number of clicks for the given ad creative. Due to LinkedIn API restrictions, LinkedIn campaign data has a three-day delay. 6sense calculates the number of clicks per account by taking the difference of impressions but with a three-day offset. However, the LinkedIn click data is delayed by three days. That means the most recent click data we can report on is three days prior to the current date. Due to LinkedIn member privacy policies, LinkedIn requires a minimum of three clicks before releasing reporting. 6sense does not provide reporting info if there are fewer than three total clicks for the account in the given campaign.

Newly Engaged

integer

A Boolean value (1 or 0) that indicates whether an account was newly engaged because of the campaign. Accounts are marked newly engaged when they had no prior engagement on your website 30 days before the first campaign impression but then visited your site within 30 days of receiving a campaign impression from a 6sense campaign. Accounts marked newly engaged are assigned a Boolean 1. Otherwise, they default to a Boolean 0.

Note: Once an account is marked newly engaged, it stays newly engaged throughout the duration of the campaign. To find the unique number of accounts that are newly engaged, filter all accounts assigned a 1 for newly engaged, then count the unique entries.

Increased Engagement

integer

A Boolean value (1 or 0) that indicates whether an account showed increased engagement because of the campaign. Accounts are marked increased engagement when they showed an increased engagement on your website between your campaign’s first and last ad impression on the account and the 30-day period following the last impression. Accounts marked increased engagement are assigned a Boolean 1. Otherwise, they default to a Boolean 0.

Note: Once an account is marked as having increased engagement, it stays marked as having increased engagement throughout the duration of the campaign. To find the unique number of accounts with increased engagement, filter all accounts assigned a 1 for increased engagement, then count the unique entries.

Spend

double

The amount spent for a specific ad ID on the given day.

Date

date

The datestamp for the day that the stats refer to.

CRM Account ID

varchar

The customer’s CRM account ID that is mastered to one 6sense account ID. It is possible to have multiple CRM account IDs for an account based off a customer’s Salesforce (SFDC) instance and duplicates.

CRM Account Name

varchar

The customer’s CRM account name that corresponds to the CRM account ID.

CRM Account Country

varchar

The customer’s CRM account country that corresponds to the CRM account ID.

CRM Account Domain

varchar

The customer’s CRM account domain that corresponds to the CRM account ID.

6sense Campaign Name

varchar

The campaign name that is used during campaign creation. Note: This name might not be the same name that the external demand-side platform (DSP) uses.

6sense Campaign ID

varchar

The unique ID assigned to the external campaign set up within 6sense.

External Campaign ID

varchar

A system-determined ID that matches the external campaign ID from the 3rd-party vendor that a customer is running ads through. Note: These are only available for select external media campaigns (EMCs) using ad macros.

Ad Group

varchar

The ad group from the associated EMC. The ad group is used to group ad performance. Ad groups for EMCs can be created in three different ways. The way that an ad group is created determines whether this field is populated or not.

• Static Ad URLs: The user creates an ad group within the 6sense platform. That ad group is available in SFEs.
• Ad Macros (Provider Ad Group): The provider makes an ad group available. 6sense automatically pulls the ad group from the provider. The ad group is available in SFEs.
• Ad Macros (No Provider Ad Group): The provider does not have an ad group ID. 6sense creates a placeholder ad group. These ad groups are not available in SFEs.

Ad Name

varchar

Ad name

Ad ID

varchar

A mandatory ID used to identify ad placements.

Impressions

integer

The number of impressions for each ad unit served on a given day.

Clicks

integer

The unique number of clicks for each ad unit served on a given day.

Newly Engaged

integer

A Boolean value (1 or 0) that indicates whether an account was newly engaged because of the campaign. Accounts are marked newly engaged when they had no prior engagement on your website 30 days before the first campaign impression but then visited your site within 30 days of receiving a campaign impression from a 6sense campaign. Accounts marked newly engaged are assigned a Boolean 1. Otherwise, they default to a Boolean 0.

Note: Once an account is marked newly engaged, it stays newly engaged throughout the duration of the campaign. To find the unique number of accounts that are newly engaged, filter all accounts assigned a 1 for newly engaged, then count the unique entries.

Increased Engagement

integer

A Boolean value (1 or 0) that indicates whether an account showed increased engagement because of the campaign. Accounts are marked increased engagement when they showed an increased engagement on your website between your campaign’s first and last ad impression on the account and the 30-day period following the last impression. Accounts marked increased engagement are assigned a Boolean 1. Otherwise, they default to a Boolean 0.

Note: Once an account is marked as having increased engagement, it stays marked as having increased engagement throughout the duration of the campaign. To find the unique number of accounts with increased engagement, filter all accounts assigned a 1 for increased engagement, then count the unique entries.

Date

date

The datestamp for the day that the stats refer to.

6sense MID

varchar

The 6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name

6sense Account Name

varchar

The 6sense account name pulled from the 6sense master company database.

6sense Account Country

varchar

The 6sense account country pulled from the 6sense master company database.

6sense Account Domain

varchar

The 6sense account domain pulled from the 6sense master company database.

6sense MID

varchar

The 6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name  

6sense Account Name

varchar

The 6sense account name pulled from the 6sense master company database.

6sense Account Country

varchar

The 6sense account country pulled from the 6sense master company database.

6sense Account Domain

varchar

The 6sense account domain pulled from the 6sense master company database.

6sense Campaign Name

varchar

The campaign name that is used during campaign creation. Note: This name might not be the same name that the external demand-side platform (DSP) uses.

6sense Campaign ID

varchar

The unique ID assigned to the external campaign set up within 6sense.

External Campaign ID

varchar

A system-determined ID that matches the external campaign ID from the 3rd-party vendor that a customer is running ads through. Note: These are only available for select external media campaigns (EMCs) using ad macros.

Ad Group

varchar

The ad group from the associated EMC. The ad group is used to group ad performance. Ad groups for EMCs can be created in three different ways. The way that an ad group is created determines whether this field is populated or not.

• Static Ad URLs: The user creates an ad group within the 6sense platform. That ad group is available in SFEs.
• Ad Macros (Provider Ad Group): The provider makes an ad group available. 6sense automatically pulls the ad group from the provider. The ad group is available in SFEs.
• Ad Macros (No Provider Ad Group): The provider does not have an ad group ID. 6sense creates a placeholder ad group. These ad groups are not available in SFEs.

Ad Name

varchar

Ad name

Ad ID

varchar

A mandatory ID used to identify ad placements.

Impressions

integer

The number of impressions for each ad unit served on a given day.

Clicks

integer

The unique number of clicks for each ad unit served on a given day.

Newly Engaged

integer

A Boolean value (1 or 0) that indicates whether an account was newly engaged because of the campaign. Accounts are marked newly engaged when they had no prior engagement on your website 30 days before the first campaign impression but then visited your site within 30 days of receiving a campaign impression from a 6sense campaign. Accounts marked newly engaged are assigned a Boolean 1. Otherwise, they default to a Boolean 0.

Note: Once an account is marked newly engaged, it stays newly engaged throughout the duration of the campaign. To find the unique number of accounts that are newly engaged, filter all accounts assigned a 1 for newly engaged, then count the unique entries.

Increased Engagement

integer

A Boolean value (1 or 0) that indicates whether an account showed increased engagement because of the campaign. Accounts are marked increased engagement when they showed an increased engagement on your website between your campaign’s first and last ad impression on the account and the 30-day period following the last impression. Accounts marked increased engagement are assigned a Boolean 1. Otherwise, they default to a Boolean 0.

Note: Once an account is marked as having increased engagement, it stays marked as having increased engagement throughout the duration of the campaign. To find the unique number of accounts with increased engagement, filter all accounts assigned a 1 for increased engagement, then count the unique entries.

Date

date

The datestamp for the day that the stats refer to.

CRM Account ID

varchar

The customer’s CRM account ID that is mastered to one 6sense account ID. It is possible to have multiple CRM account IDs for an account based off a customer’s Salesforce (SFDC) instance and duplicates.

CRM Account Name

varchar

The customer’s CRM account name that corresponds to the CRM account ID.

CRM Account Country

varchar

The customer’s CRM account country that corresponds to the CRM account ID.

CRM Account Domain

varchar

The customer’s CRM account domain that corresponds to the CRM account ID.

Segment Name

varchar

The active dynamic segments created within the 6sense platform that an account belongs to on any given day.

Date

date

The date when the segment was last active.

6sense MID

varchar

The 6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name

6sense Account Name

varchar

The 6sense account name pulled from the 6sense master company database.

6sense Account Country

varchar

The 6sense account country pulled from the 6sense master company database.

6sense Account Domain

varchar

The 6sense account domain pulled from the 6sense master company database.

6sense MID

varchar

The 6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name  

6sense Account Name

varchar

The 6sense account name pulled from the 6sense master company database.

6sense Account Country

varchar

The 6sense account country pulled from the 6sense master company database.

6sense Account Domain

varchar

The 6sense account domain pulled from the 6sense master company database.

Segment Name

varchar

The active dynamic segments created within the 6sense platform that an account belongs to on any given day.

Date

date

The date when the segment was last active.

CRM Account ID

varchar

The customer’s CRM account ID that is mastered to one 6sense account ID. It is possible to have multiple CRM account IDs for an account based off a customer’s Salesforce (SFDC) instance and duplicates.

CRM Account Name

varchar

The customer’s CRM account name that corresponds to the CRM account ID.

CRM Account Country

varchar

The customer’s CRM account country that corresponds to the CRM account ID.

CRM Account Domain

varchar

The customer’s CRM account domain that corresponds to the CRM account ID.

Product Category

varchar

The name of the specific predictive model when a customer has more than one model. The product category values are the model names.

Buying Stage

varchar

A 6sense AI-derived in-market prediction of where an account is in its purchase journey for a particular product category.
Possible Values: Target, Awareness, Consideration, Decision, Purchase

Intent Score

integer

The numerical intent score that is tied to a specific buying stage.
An integer from 0 to 100

Profile Fit

varchar

Profile fit identifies accounts based on ideal customer profile (ICP) by looking at historical firmographic data within the CRM.
Possible Values: Weak, Moderate, Strong

Profile Score

integer

The numerical profile fit score that is tied to a specific profile fit. The numerical range is 0–100.
An integer from 0 to 100

Date

date

The date for which the data should be considered or used

6sense MID

varchar

The 6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name

6sense Account Name

varchar

The 6sense account name pulled from the 6sense master company database.

6sense Account Country

varchar

The 6sense account country pulled from the 6sense master company database.

6sense Account Domain

varchar

The 6sense account domain pulled from the 6sense master company database.

6sense MID

varchar

The 6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name

6sense Account Name

varchar

The 6sense account name pulled from the 6sense master company database.

6sense Account Country

varchar

The 6sense account country pulled from the 6sense master company database.

6sense Account Domain

varchar

The 6sense account domain pulled from the 6sense master company database.

Product Category

varchar

The name of the specific predictive model when a customer has more than one model. The product category values are the model names.

Buying Stage

varchar

A 6sense AI-derived in-market prediction of where an account is in its purchase journey for a particular product category.
Possible Values: Target, Awareness, Consideration, Decision, Purchase

Intent Score

integer

The numerical intent score that is tied to a specific buying stage.
An integer from 0 to 100

Profile Fit

varchar

Profile fit identifies accounts based on ideal customer profile (ICP) by looking at historical firmographic data within the CRM.
Possible Values: Weak, Moderate, Strong

Profile Score

integer

The numerical profile fit score that is tied to a specific profile fit. The numerical range is 0–100.
An integer from 0 to 100

Date

date

The date for which the data should be considered or used

CRM Contact ID

varchar

The customer’s CRM account ID that is mastered to one 6sense account ID. It is possible to have multiple CRM account IDs for an account based off a customer’s Salesforce (SFDC) instance and duplicates.

CRM Account Name

varchar

The customer’s CRM account name that corresponds to the CRM account ID.

CRM Account Country

varchar

The customer’s CRM account country that corresponds to the CRM account ID.

CRM Account Domain

varchar

The customer’s CRM account domain that corresponds to the CRM account ID.

Product Category

varchar

The name of the specific predictive model when a customer has more than one model. The product category values are the model names.

Buying Stage

varchar

A 6sense AI-derived in-market prediction of where an account is in its purchase journey for a particular product category.
Possible Values: Target, Awareness, Consideration, Decision, Purchase

Intent Score

integer

The numerical intent score that is tied to a specific buying stage.
An integer from 0 to 100

Profile Fit

varchar

Profile fit identifies accounts based on ideal customer profile (ICP) by looking at historical firmographic data within the CRM.
Possible Values: Weak, Moderate, Strong

Profile Fit Score

integer

The numerical profile fit score that is tied to a specific profile fit. The numerical range is 0–100.
An integer from 0 to 100

Contact Intent Grade

varchar

A measure of how engaged a person is with your first-party sales and marketing tactics, including any known activity of this type from the MAP or CRM (such as clicking on a website, responding to sales or marketing emails, attending events, and attending webinars).
Possible Values: D, C, B, A

Contact Intent Score

integer

The numerical contact intent score that is tied to a specific contact intent grade.
An integer from 0 to 100

Contact Profile Fit

varchar

Contact profile fit identifies the fit of a person based on the historical CRM data of who you’ve sold to in the past.
Possible Values: Weak, Moderate, Strong

Contact Profile Fit Score

integer

The numerical contact profile fit score that is tied to a specific contact profile fit.
An integer from 0 to 100

Date

date

6sense MID

varchar

The 6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name

6sense Account Name

varchar

The 6sense account name pulled from the 6sense master company database.

6sense Account Country

varchar

The 6sense account country pulled from the 6sense master company database.

6sense Account Domain

varchar

The 6sense account domain pulled from the 6sense master company database.

6sense MID

varchar

The 6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name

6sense Account Name

varchar

The 6sense account name pulled from the 6sense master company database.

6sense Account Country

varchar

The 6sense account country pulled from the 6sense master company database.

6sense Account Domain

varchar

The 6sense account domain pulled from the 6sense master company database.

Product Category

varchar

The name of the specific predictive model when a customer has more than one model. The product category values are the model names.

Buying Stage

varchar

A 6sense AI-derived in-market prediction of where an account is in its purchase journey for a particular product category.
Possible Values: Target, Awareness, Consideration, Decision, Purchase

Intent Score

integer

The numerical intent score that is tied to a specific buying stage.
An integer from 0 to 100

Profile Fit

varchar

Profile fit identifies accounts based on ideal customer profile (ICP) by looking at historical firmographic data within the CRM.
Possible Values: Weak, Moderate, Strong

Profile Fit Score

integer

The numerical profile fit score that is tied to a specific profile fit. The numerical range is 0–100.
An integer from 0 to 100

Contact Intent Grade

varchar

A measure of how engaged a person is with your first-party sales and marketing tactics, including any known activity of this type from the MAP or CRM (such as clicking on a website, responding to sales or marketing emails, attending events, and attending webinars).
Possible Values: D, C, B, A

Contact Intent Score

integer

The numerical contact intent score that is tied to a specific contact intent grade.
An integer from 0 to 100

Contact Profile Fit

varchar

Contact profile fit identifies the fit of a person based on the historical CRM data of who you’ve sold to in the past.
Possible Values: Weak, Moderate, Strong

Contact Profile Fit Score

integer

The numerical contact profile fit score that is tied to a specific contact profile fit.
An integer from 0 to 100

Date

date

The date for which the data should be considered or used

Field Display Name

Data Type

Description/Comments

CRM Lead ID

varchar

The customer’s CRM account ID that is mastered to one 6sense account ID. It is possible to have multiple CRM account IDs for an account based off a customer’s Salesforce (SFDC) instance and duplicates.

CRM Account Name

varchar

The customer’s CRM account name that corresponds to the CRM account ID.

CRM Account Country

varchar

The customer’s CRM account country that corresponds to the CRM account ID.

CRM Account Domain

varchar

The customer’s CRM account domain that corresponds to the CRM account ID.

Product Category

varchar

The name of the specific predictive model when a customer has more than one model. The product category values are the model names.

Buying Stage

varchar

A 6sense AI-derived in-market prediction of where an account is in its purchase journey for a particular product category.
Possible Values: Target, Awareness, Consideration, Decision, Purchase

Intent Score

integer

The numerical intent score that is tied to a specific buying stage.
An integer from 0 to 100

Profile Fit

varchar

Profile fit identifies accounts based on ideal customer profile (ICP) by looking at historical firmographic data within the CRM.
Possible Values: Weak, Moderate, Strong

Profile Fit Score

integer

The numerical profile fit score that is tied to a specific profile fit. The numerical range is 0–100.
An integer from 0 to 100

Contact Intent Grade

varchar

A measure of how engaged a person is with your first-party sales and marketing tactics, including any known activity of this type from the MAP or CRM (such as clicking on a website, responding to sales or marketing emails, attending events, and attending webinars).
Possible Values: D, C, B, A

Contact Intent Score

integer

The numerical contact intent score that is tied to a specific contact intent grade.
An integer from 0 to 100

Contact Profile Fit

varchar

Contact profile fit identifies the fit of a person based on the historical CRM data of who you’ve sold to in the past.
Possible Values: Weak, Moderate, Strong

Contact Profile Fit Score

integer

The numerical contact profile fit score that is tied to a specific contact profile fit.
An integer from 0 to 100

Date

date

The date for which the data should be considered or used

6sense MID

varchar

The 6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name

6sense Account Name

varchar

The 6sense account name pulled from the 6sense master company database.

6sense Account Country

varchar

The 6sense account country pulled from the 6sense master company database.

6sense Account Domain

varchar

The 6sense account domain pulled from the 6sense master company database.

6sense MID

varchar

The 6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points:
• The country where the company is headquartered
• The company’s name
• The company’s domain name

6sense Account Name

varchar

The 6sense account name pulled from the 6sense master company database.

6sense Account Country

varchar

The 6sense account country pulled from the 6sense master company database.

6sense Account Domain

varchar

The 6sense account domain pulled from the 6sense master company database.

Product Category

varchar

The name of the specific predictive model when a customer has more than one model. The product category values are the model names.

Buying Stage

varchar

A 6sense AI-derived in-market prediction of where an account is in its purchase journey for a particular product category.
Possible Values: Target, Awareness, Consideration, Decision, Purchase

Intent Score

integer

The numerical intent score that is tied to a specific buying stage.
An integer from 0 to 100

Profile Fit

varchar

Profile fit identifies accounts based on ideal customer profile (ICP) by looking at historical firmographic data within the CRM.
Possible Values: Weak, Moderate, Strong

Profile Fit Score

integer

The numerical profile fit score that is tied to a specific profile fit. The numerical range is 0–100.
An integer from 0 to 100

Contact Intent Grade

varchar

A measure of how engaged a person is with your first-party sales and marketing tactics, including any known activity of this type from the MAP or CRM (such as clicking on a website, responding to sales or marketing emails, attending events, and attending webinars).
Possible Values: D, C, B, A

Contact Intent Score

integer

The numerical contact intent score that is tied to a specific contact intent grade.
An integer from 0 to 100

Contact Profile Fit

varchar

Contact profile fit identifies the fit of a person based on the historical CRM data of who you’ve sold to in the past.
Possible Values: Weak, Moderate, Strong

Contact Profile Fit Score

integer

The numerical contact profile fit score that is tied to a specific contact profile fit.
An integer from 0 to 100

Date

date

The date for which the data should be considered or used

CRM Account ID

varchar

The customer’s CRM account ID that is mastered to one 6sense account ID. It is possible to have multiple CRM account IDs for an account based off a customer’s Salesforce (SFDC) instance and duplicates.

CRM Account Name

varchar

The customer’s CRM account name that corresponds to the CRM account ID.

CRM Account Country

varchar

The customer’s CRM account country that corresponds to the CRM account ID.

CRM Account Domain

varchar

The customer’s CRM account domain that corresponds to the CRM account ID.

Account City

varchar

Company Geographic City

Account State

varchar

Company Geographic State

Account Postal Code

varchar

Company Geographic Postal Code

Account Address

varchar

Company Country Headquarters Geographic Address

6sense MID

varchar

The 6sense-generated company ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name  

6sense Account Name

varchar

Company Name

6sense Account Country

varchar

Company Geographic Country

6sense Account Domain

varchar

The 6sense account domain pulled from the 6sense master company database.

6sense MID

varchar

The 6sense-generated company ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name  

6sense Account Name

varchar

Company Name

6sense Account Country

varchar

Company Geographic Country

6sense Account Domain

varchar

Company Website

Account City

varchar

Company Geographic City

Account State

varchar

Company Geographic State

Account Postal Code

varchar

Company Geographic Postal Code

Account Address

varchar

Company Country Headquarters Geographic Address

Region

varchar

Geographic region of the country (e.g Northern America)

Global HQ Country

varchar

Company Global HQ Geographic Country

Continent

varchar

Company Geographic Continent

SIC

varchar

Company SIC Code (Standard Industrial Classification)

NAICS

varchar

Company NAICS Code (North American Industry Classification System)

Industry

map(varchar, map(varchar, array(varchar)))

The industries of the company, including sub-industries

Products And Services

varchar

Company Products and Services

Employee Range

varchar

Estimated employee ranges for company at a global level. Possible values: 0 – 9, 10 – 19, 20 – 49, 50 – 99, 100 – 249, 250 – 499, 500 – 999, 1,000 – 4,999, 5,000 – 9,999, 10,000+

Revenue Range

varchar

Estimated revenue ranges for company at a global level. Possible values: $1 – $1M, $1M – $5M, $5M – $10M, $10M – $25M, $25M – $50M, $50M – $100M, $100M – $250M, $250M – $500M, $500M – $1B, $1B – $2.5B, $2.5B – $5B, $5B+

Fortune 1000

boolean

Is this company in the most recent list of Fortune 1000 largest companies?

Forbes G2K

boolean

Is this company in the most recent list of Forbes 2000 largest global companies?

LinkedIn

varchar

The linkedin url of the company

Facebook

varchar

The facebook url of the company

Twitter

varchar

The twitter url of the company

Youtube

varchar

The youtube url of the company

Phone

varchar

The phone number of the company country headquarters

Franchise Classification

varchar

Specifies whether a given entity is a franchisee type or not; blank if not. If it is it can be classified as franchisor or franchisee

Year Founded

varchar

The year the company was founded

Company Description

varchar

The description of the company

Stock Symbol

varchar

The stock symbol of the company

Stock Exchange

varchar

The stock exchange of the company

Logo

varchar

The URL of the company’s logo

CRM Account ID

varchar

The customer’s CRM account ID that is mastered to one 6sense account ID. It is possible to have multiple CRM account IDs for an account based off a customer’s Salesforce (SFDC) instance and duplicates.

CRM Account Name

varchar

The customer’s CRM account name that corresponds to the CRM account ID.

CRM Account Country

varchar

The customer’s CRM account country that corresponds to the CRM account ID.

CRM Account Domain

varchar

The customer’s CRM account domain that corresponds to the CRM account ID.

Technology Name

varchar

Name of the technology

Technology Category

varchar

Technology category that 6sense has placed it in

Technology Subcategory

varchar

Technology sub-category that 6sense has placed it in

Technology Confidence Score

number

Confidence score is assessed at the install level. “Install level” means the accounts we believe have installed a particular technology based on the data that we have. It is based on many factors such as recency of detection, number of sources, and type of sources. Values from 0 to 1.

Technology Sources

varchar

The 6sense Technology Sources where the technology was identified

Technology Last Detected Date

date

The 6sense Technology Last Detected Date

6sense MID

varchar

The 6sense-generated company ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name

6sense Account Name

varchar

Company Name

6sense Account Country

varchar

Company Geographic Country

6sense Account Domain

varchar

Company Website

6sense MID

varchar

The 6sense-generated company ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name  

6sense Account Name

varchar

Company Name

6sense Account Country

varchar

Company Geographic Country

6sense Account Domain

varchar

Company Website

Technology Name

varchar

Name of the technology

Technology Category

varchar

Technology category that 6sense has placed it in

Technology Subcategory

varchar

Technology sub-category that 6sense has placed it in

Technology Confidence Score

number

Confidence score is assessed at the install level. “Install level” means the accounts we believe have installed a particular technology based on the data that we have. It is based on many factors such as recency of detection, number of sources, and type of sources. Values from 0 to 1.

Technology Sources

varchar

The 6sense Technology Sources where the technology was identified

Technology Last Detected Date

date

The 6sense Technology Last Detected Date

CRM Account ID

varchar

The customer’s CRM account ID that is mastered to one 6sense account ID. It is possible to have multiple CRM account IDs for an account based off a customer’s Salesforce (SFDC) instance and duplicates.

CRM Account Name

varchar

The customer’s CRM account name that corresponds to the CRM account ID.

CRM Account Country

varchar

The customer’s CRM account country that corresponds to the CRM account ID.

CRM Account Domain

varchar

The customer’s CRM account domain that corresponds to the CRM account ID.

Keyword Researched

varchar

The specific keyword that the account researched. Keywords are added to the 6sense platform by the customer.

Keyword Category

varchar

Keyword categories are determined when a keyword is put into the 6sense platform. The keyword category values are:
• Branded
• Generic

Total

bigint

The total number of times the keyword was researched on that date.

Date Researched

date

The date of the event.

6sense MID

varchar

The 6sense-generated company ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name  

6sense Account Name

varchar

Company Name

6sense Account Country

varchar

Company Geographic Country

6sense Account Domain

varchar

Company Website

6sense MID

varchar

The 6sense-generated company ID. In 6sense, an account’s identity is derived from three core data points:
• The country where account is based
• The account’s name
• The account’s domain name

6sense Account Name

varchar

Company Name

6sense Account Country

varchar

Company Geographic Country

6sense Account Domain

varchar

Company Website

Keyword Researched

varchar

The specific keyword that the account researched. Keywords are added to the 6sense platform by the customer.

Keyword Category

varchar

Keyword categories are determined when a keyword is put into the 6sense platform. The keyword category values are:
• Branded
• Generic

Total

bigint

The total number of times the keyword was researched on that date.

Date Researched

date

The date of the event.