Primary Administrators and Administrators can add keywords, organize them into keyword groups, manage their type (branded or generic), and if you have more than one, the Predictive model setting.
There are two ways to add keywords to your 6sense environment:
If needed, after a keyword is in the system, you can:
Each time you add a new keyword, the 6sense platform provides a seven-day history or “look back” of that keyword. After you add a new keyword:
The keyword history may take up to 24 hours to update.
It may take 24-48 hours to see new data in Sales Intelligence for that keyword.
Add one or more keywords using 6sense recommendations
6sense uses a machine learning model to identify words with a high degree of similarity to the collection of words that you have already entered into the platform. 6sense can predict words that are very likely to be similar in meaning to the ones you have already selected. 6sense recommendations improve as you curate the list of keywords in the system.
6sense team members may have input some initial keywords or keyword groups for prospective customers in their implementation. Those initial keywords or keyword groups are retained when that prospect becomes a new customer. They can be reconfigured using the keyword administration capabilities described in this article.
To add one or more keywords using recommendations:
Go to Settings > Data Settings > Keywords > 6sense Intent Keywords.
Select Recommended Keywords, which is next to the keyword count information.
A popup provides a list of suggested keywords.
Tip: If 6sense does not provide a list of suggested keywords, you may be prompted to enter a few keywords to help the AI better generate suggestions for you.(Optional) Download the keywords list CSV file for your team’s internal review and select keywords.
Create one or more keyword lists, one for each Predictive product category (if applicable) that contains either branded or generic keywords. You cannot mix branded and generic keywords in the same list when adding keywords to the system.
Use the lists to add the keywords using the method described at Add one or more keywords from your own list. If you do this you skip the following steps.
Select the keywords you want to use.
Important: All keywords selected here will be added to one 6sense Predictive model product category and be assigned as either generic or branded. Make sure all the ones you select in this popup meet the same conditions.
Select Add Keywords.
The Add Keywords popup opens.
Select which product category you want to apply those keywords.
Select whether you want these keywords to be categorized as branded or generic keyword types.
(Optional) Select or create a keyword group to which these keywords will be added.
Select Add Keywords.
Add one or more keywords from your own list
To add a keyword:
Go to Settings > Data Settings > Keywords.
From the 6sense Intent Keyword tab, at the top right select Add Keywords.
The Add Keywords popup opens and prompts you to define the keywords.
Select one of your configured Predictive model product categories, if any, or select Other. Other keywords are additional keywords you want to track that do not influence the Predictive model.
Select the type of keyword, branded or generic. For information about keyword types refer to Keywords Overview.
Enter the keyword phrases or words that you want to add, each on a separate line.
(Optional) Add the list of new keywords to an existing keyword group, or select New keyword group to add them to a new group.
Select Add Keywords.
Switch keyword type between branded and generic
To switch a single keyword to a different type:
Go to the Keywords list.
For the relevant keyword in the list, use the actions icon (the three dots) to select (respectively) Change to Generic or Change to Branded.
To switch multiple keywords to a different type:
Go to the Keywords list.
For each relevant keyword, select its checkbox.
From the Take Action menu at the right, select either Change to Generic or Change to Branded.
Add or move keywords to another Predictive product category
You can change keyword product categories if your implementation of 6sense has multiple Predictive model product categories.
Add a keyword to another product category
You can add a keyword to a product category without affecting the product categories to which it is already assigned.
To add a keyword to another product category:
Go to the Keywords list.
For the relevant keyword in the list, use the actions icon (the three dots) to select (respectively) Add to… > Another Product Category.
Select the product category to which you want to add the keyword.
Select Add here.
Move a keyword to another product category
Moving a keyword to another product category removes that keyword from its previous product categories and adds it to a different product category.
Moving a keyword from one product category to another deletes that keyword’s history. Once the keyword has been moved to a new category, you will only be able to see its activity since it was moved.
To move a keyword to another product category:
Go to the Keywords list.
For the relevant keyword in the list, use the Actions menu (the three dots) to select (respectively) Move to… > Another Product Category.
Select the product category to which you want to add the keyword.
Select Move here.
Remove keywords from a product category
To remove a keyword from a product category:
Go to the Keywords list.
For the relevant keyword in the list, use the Actions menu (the three dots) to select Remove from Product Category.
Select the product category from which you want to remove the keyword.
Select Move here.
Select which product categories you want to remove the keyword from.
To remove multiple keywords from a product category:
Go to the Keywords list.
For each relevant keyword, select its checkbox.
From the Take Action menu at the right, select either Remove from Product Category.