The 6sense real-time lead scoring API allows you to score leads in your favorite marketing automation platform (MAP) as they get newly created or updated. 6sense dynamically updates your leads in your MAP to give you the latest scores so you can prioritize and orchestrate marketing campaigns.
For more information on how 6sense calculates scores, refer to 6sense Scores Breakdown.
6sense currently supports the following MAPs for real-time lead scoring and Enrichment:
Marketo
Eloqua
HubSpot
Pardot
Prerequisites:
You must have 6sense Advanced package to access to lead scoring API.
You must have a valid subscription to Marketo or Eloqua or HubSpot or Pardot.
You must have Enrichment API Credits to access Lead Scoring & Firmographics API. Learn more
MAP | Implementation | Lead Scoring API | *Lead Scoring & Firmographics API | Configuration UI |
|---|---|---|---|---|
Marketo Webhook | Yes | Yes | In Marketo Learn more | |
6sense App | Yes | No | 6sense ABM Platform | |
6sense App | Yes | No | 6sense ABM Platform | |
6sense App | Yes | No | 6sense ABM Platform |
*Currently, Lead Scoring and Firmographics API is only available for Marketo via marketo webhook integration and not available for other MAPs. Learn more about Marketo Integration
FAQ
Q: How many API calls does lead scoring incur?
A: Each lead, whether net-new or existing incurs one API call. These scores update daily, but still only incur one API call.
Q: Is it really real-time?
A: Yes! As long as you have predictive models set up, we immediately fetch you the latest score as leads are newly created.
Q: When do scores update?
A: Scores update daily as part of the 6sense data pipeline, which aggregates all the information across the B2B network to update the lead’s scores.
Q: What data can be mapped from 6sense?
A: The available set of 6sense fields depends on the object type of the mapping profile. They are listed in the table below:
6sense Field | Available for SFDC Account | Available for SFDC Lead | Available for SFDC Contact | Available for MAP Lead |
|---|---|---|---|---|
Account Source | Yes | No | No | No |
City | Yes | Yes | Yes | Yes |
Company Name | Yes | Yes | Yes | Yes |
Country | Yes | Yes | Yes | Yes |
Country (Abbreviated) | Yes | Yes | Yes | Yes |
Custom Text | Yes | Yes | Yes | Yes |
No | Yes | Yes | Yes | |
Employee Count (Est.) | Yes | Yes | Yes | Yes |
Employee Range | Yes | Yes | Yes | Yes |
First Name | No | Yes | Yes | Yes |
Industry | Yes | Yes | Yes | Yes |
Last Name | No | Yes | Yes | Yes |
Lead/Contact Source | No | Yes | Yes | Yes |
Lead/Contact Source Type | No | Yes | Yes | Yes |
LinkedIn Profile | No | Yes | Yes | Yes |
Matched CRM Account ID | No | Yes | No | No |
NAICS Code | Yes | Yes | Yes | Yes |
NAICS Description | Yes | Yes | Yes | Yes |
Phone (Company) | Yes | Yes | Yes | Yes |
Phone (Direct) | No | Yes | Yes | Yes |
Postal/ZIP Code | Yes | Yes | Yes | Yes |
Revenue (Est.) | Yes | Yes | Yes | Yes |
Revenue Range | Yes | Yes | Yes | Yes |
SIC Code | Yes | Yes | Yes | Yes |
SIC Description | Yes | Yes | Yes | Yes |
State/Region | Yes | Yes | Yes | Yes |
Street Address | Yes | Yes | Yes | Yes |
Title | No | No | No | No |
Title Function | No | Yes | Yes | Yes |
Title Level | No | Yes | Yes | Yes |
Website | Yes | Yes | Yes | Yes |
In addition, the following predictive scores are available, per product, if you are a 6sense Advanced customer:
Account:
Account Buying Stage
Account Intent Score
Account Profile Fit
Account Profile Score
Account Reach Score
Account Scores Last Updated
Contact/Lead:
Contact/Lead Grade
Contact/Lead Intent Score
Contact/Lead Profile Fit
Contact/Lead Profile Score
Contact/Lead Scores Last Updated
Contact/Lead Company Buying Stage
Contact/Lead Company Intent Score
Contact/Lead Company Profile Fit
Contact/Lead Company Profile Score
Q: Does this include historical data?
A: No, 6sense does not score historical data. Only leads/contacts created after integration went live are scored.