6sense supports two popular approaches to data enrichment: API-based form enrichment (smart form fill) and automated Data Workflows.
Both methods serve unique purposes:
Data Workflows are best when you want to enrich records in your CRM.
Smart form fill works best for streamlining your website visitor experience, reducing mandatory fields, and enriching MAP leads at the first touchpoint.
Understanding the differences can help you choose the right strategy for your business needs. Refer to the RevCity post When to Use: Smart Form Fill or Data Workflows?