Access Informa TechTarget Priority Engine Account Intent directly within 6sense’s Revenue AI™ for Marketing platform to drive pipeline and generate revenue.
Enrich your pool of Account Intent with the addition of Informa TechTarget’s powerful and proprietary signals so you can focus on the most active accounts with the highest propensity to buy.
Additional information is available from TechTarget: How to sync Informa TechTarget leads and contacts from your CRM/MAP to 6sense.
How does the integration work?
Mutual customers can create segments in 6sense based on Informa TechTarget’s Account Intent filters including Account Intent Range, Account Intent Status, Account Intent Trend and Account Engagements so you are able to:
Create unique segments leveraging Informa TechTarget’s Account Intent to fuel digital advertising and other marketing activities.
Aggregate Informa TechTarget Account Intent with other data sources such as 6sense to double verify intent signals.
Key use cases: account intent feeds and 6sense
ABM account identification & refinement
Account prioritization
Programmatic advertising
Double verify signals form multiple intent sources
Activating Informa TechTarget data: account intent feeds in 6sense segment filters
Build segments in 6sense based on weekly account intent data including account intent scores, trends, signals and engagements with you.
Account Intent Range: Numerical score ranges indicating changes in each account’s research activity and engagement with your content and website.
Range options: 10-40, 40-60, 60-100
Account Intent Trend: Status indicating the account’s activity this week compared to previous weeks (Rising, Stable, Fading).
Account Engagements with You: Filter based on an account’s engagement with you including if an account viewed your content, clicked on your banner or visited your website.
Integration setup and usage
Procuring your Informa TechTarget API token from 6sense
Access 6sense.
Navigate to the Informa TechTarget Card in 6sense Integrations Settings.
Copy the Informa TechTarget API token.
Input the token in Informa TechTarget Priority Engine.
Leveraging Informa TechTarget segment filters in 6sense
Select Informa TechTarget Account Intent Filters directly in 6sense Segment creation screen.
Note each Segment Filter refers to a subscribed TechTarget Feed.
Add & configure the following Informa TechTarget filters:
Informa TechTarget Account Intent Range
Informa TechTarget Account Intent Trend
Informa TechTarget Account Engagements
FAQ
Q: Who can leverage the Informa TechTarget Segment Filters?
A: Mutual customer of both 6sense (with the RevAI for Marketing product) and Informa TechTarget (with the Account Intent product).
Q: Can Informa TechTarget Segment Filters be combined with other Segment Filters?
A: Yes. Informa TechTarget Filters are meant to be used in conjunction with other filters to drive ABM campaigns.
Q: What happens if my Informa TechTarget Account Intent Feeds change?
A: 6sense will always show the latest data from Informa TechTarget. This extends to existing segments, meaning that configured segments will always yield accounts that match the latest data from Informa TechTarget.
Q: How long will data from Informa TechTarget be valid in 6sense?
A: Scores from Informa TechTarget will be valid for 30 days. If the score is updated, the 30 day period restarts. If there is no score update for an account after 30 days, the score will be considered “stale” and the account will no longer appear in segment filters with that score configured.
Q: Can Informa TechTarget data be seen in Account Details, or Sales Intelligence?
A: No. Informa TechTarget data is only activated in 6sense in the RevAI for Marketing Segment Filters.