6sense and INFUSE Media are excited to offer a new API-based partnership to support mutual customers as they engage buying groups and activate account intelligence. With this integration, you can:
Seamlessly engage buying groups by fueling INFUSE demand activation with 6sense AI intelligence.
Truly Activate ABM & Buyer Intelligence: Go from rich ABM and Buyer Intelligence within 6sense to demand activation in a true omni-channel program with INFUSE.
Optimize Buying Group Engagement: Seamlessly activate the most optimum demand performance strategies and tactics for each account’s current buying stage and buying groups.
Leverage Data Insights to Empower GTM Performance: Utilize the most sophisticated and actionable data insights from INFUSE’s first party data for a deeper understanding of GTM performance of in-market ideal customer profiles (IICP), leading to more robust measurable outcomes.
Full Funnel Strategy: Working with 6sense and INFUSE, generate demand across the buying stages using tailored programs for your in-market accounts.
Build Dynamic Demand Programs: We know that buying journeys on an account level are never linear. With our unique integration with INFUSE, we can dynamically track when an account moves from one buying stage to another and serve up a different, tailored campaign according to their needs.
Seamless Process: Never export an account list that grows out of date the moment you send it across. With our seamless integration, we do all the heavy-lifting to ensure that all the rich data gets served for your demand program.
How does the 6sense / INFUSE integration work?
INFUSE leverages a series of 6sense APIs to ingest account insights, and seamlessly activate the most optimal demand performance strategies and tactics for each account’s current buying stage and buying groups.
INFUSE calls the Segments API to find a list of all Segments the mutual customer has configured.
INFUSE calls the Segments API to identify all of the accounts within that segment.
INFUSE uses the name, domain, and country of the accounts returned from the Segments API, and inputs them in the the Lead Scoring API.
The Lead Scoring API will return the Buying Stages (per 6sense Product) for each account.
Setup Guide
Follow the 6 easy steps outlined in the INFUSE Setup Guide (PDF) attached below.