6sense and INFUSE Media offer an API-based partnership to support mutual customers as you engage buying groups and activate 6sense Predictive account intelligence. With this integration, you can:
Seamlessly engage buying groups by fueling INFUSE demand activation with 6sense Predictive intelligence.
Activate buying stage intelligence: Go from 6sense buying stage intelligence to demand activation in a true omni-channel program with INFUSE.
Optimize buying group engagement: Seamlessly activate the most optimum demand performance strategies and tactics for each account’s current buying stage and buying groups.
Leverage data insights to empower GTM performance: Utilize the most sophisticated and actionable data insights from INFUSE’s first party data for a deeper understanding of go-to-market (GTM) performance of in-market ideal customer profiles (IICP), leading to more robust measurable outcomes.
Full funnel strategy: Working with 6sense and INFUSE, generate demand across the buying stages using tailored programs for your in-market accounts.
Build dynamic demand programs: We know that buying journeys on an account level are never linear. With our unique integration with INFUSE, we can dynamically track when an account moves from one buying stage to another and serve up a different, tailored campaign according to their needs.
Seamless process: Never export an account list that grows out of date the moment you send it across. With our seamless integration, 6sense does all the heavy-lifting to ensure that all the rich data gets served for your demand program.
How the 6sense - INFUSE integration works
INFUSE leverages a series of 6sense APIs to ingest account insights and activates the most optimal demand performance strategies and tactics for each account’s current buying stage and buying groups.
INFUSE calls the Segments API to find a list of all segments the mutual customer has configured.
INFUSE calls the Segments API to identify all of the accounts within that segment.
INFUSE uses the name, domain, and country of the accounts returned from the Segments API, and puts them in the Lead Scoring API.
The Lead Scoring API returns the 6sense buying stages for each account.
INFUSE Setup Guide attachment
Access the INFUSE Setup Guide (PDF) at this link. It is also available from the FILE section at the top right of this page.