Mutual customers on 6sense and ON24 can leverage 6sense predictive scores to influence ON24 segments. Customers may use ON24 segments to personalize content across various distribution platforms.
Required ON24 Package: AI-powered ACE
Using 6sense Data in ON24
The ON24 segment Builder can use four fields from 6sense to define segments. 6sense provides intelligence about anonymous buyers based on their IP address, enabling you to engage them with most relevant action and content.
Enter your 6sense token and click Save. You do not need ON24 Connect to integrate the two products.
Find more information on how to access your token in this 6sense article.
Once these credentials are added, the 6sense Scores: option will become available within the ON24 Segment Builder data source. If you have more than one product configured in your 6sense account, you can also add the Product Name.
6sense users will have these options under Data Source:
Segment Data Source | Property Type | Properties |
|---|---|---|
Buying Stage | String | A 6sense AI-derived in-market prediction of the likelihood to open an opportunity in the next 90 days for a particular product category. Value to use in the Segment Builder: Purchase, Decision, Consideration, Awareness, or Target. |
Intent Score | Number | The numerical intent score that is tied to a specific buying stage. Value to use in the Segment Builder: numerical range 0-100. |
Profile Fit | String | Profile fit identifies accounts based on ideal customer profile (ICP) by looking at historical firmographic data within the CRM. Value to use in the Segment Builder: Strong, Moderate, or Weak. |
Profile Score | Number | The numerical profile fit score that is tied to a specific profile fit. Value to use in the Segment Builder: numerical range 0-100. |
Additional materials: