Mutual customers of 6sense and PathFactory can now leverage 6sense Segments and 6sense predictive stages combined with PathFactory’s content personalization to create customized content tracks at every stage in the buyer’s journey.
To leverage this integration, simply input in your 6sense Company Identification API key in PathFactory under Organizational Settings > 6sense.
Navigate to PathFactory segments and start building curated content tracks for your web visitors using 6sense segmentation and scores.
Limitations
Only segments with 100,000 accounts or less will be selectable and can be synced.
All 6sense Segments 100k or less accounts created in the last 24 hours in the ABM platform will take up to 24 hours to sync into PathFactory.
Existing 6sense Segments with 100k or less accounts that are older than 24 hours and active will immediately be available; Segments are considered inactive when ALL of the following conditions have been met:
The segment has not been edited in the last 30 days.
The Segment has not been viewed in the last 30 days.
The Segment has not been published in the “Published Segments” for Segment Name Orchestration, Sales Intelligence, or Account Details.
There are no active 6sense display campaigns using the Segment.
There are no active 6sense ABM alerts configured to use the Segment.
No other active Segment uses this Segment as one of its filters.
The segment has been explicitly published for use in one of many use cases under Published Segments configuration within Settings.
A segment can be made active again by doing one of the actions against the segment as defined above, which would then also reinstate its inclusion in the API response within the next 24 hours when applicable.
FAQ
Q: Why are my segments not showing up?
A: See the limitations above.
Q: How are PathFactory segments different from 6sense segments?
A: PathFactory segments and 6sense segments are similar. In fact, PathFactory segments firmographic attributes are powered by the 6sense Company Identification API under the hood. The main difference is that PathFactory segments exist within PathFactory, whereas 6sense segments exist within 6sense, and both solutions provide their own unique capabilities.
This integration allows you to bring in 6sense’s powerful segmentation capabilities such as intent, keyword, and predictive scoring to augment PathFactory’s already robust segmentation platform.
Q: Can PathFactory segments be synced into 6sense?
A: This feature is not currently available.
Q: Will this incur API calls?
A: Syncing segments does not count toward your API limit, but if the web visitor is identified via 6sense, it will incur an API call per browsing session. In other words, each web visitor will cost 1 API call per session.
Q: I thought 6sense was an OEM provider. Why do I need to use my API calls?
A: 6sense powers PathFactory for firmographic reporting and identification only. This partnership is offered to PathFactory customers at zero cost. To leverage the advanced 6sense capabilities of segmentation and scoring, you must use your own 6sense provided API key which is tied uniquely to your 6sense subscription and utilizes your API allowance.