The Advertising Campaign Details > Analytics tab shows how ads in the campaign are distributed across different audiences, attributes, and activity types. This tab provides breakdowns of impressions, clicks, and account engagement across multiple dimensions. All data updates based on the selected delivery timeframe and applied filters.
Tip: Use the delivery timeframe filter at the top right to focus the results. By default the tab displays data from the entire lifetime of the campaign. You can narrow it to the last 7 or 30 days, or set a custom date range.
Download data from the Analytics tab tables
Each table in the Analytics tab lets you download the data shown in the table, using the selected delivery timeframe.
If you change the filter, you must download the CSV again to get updated data.
Distribution by domain table
The Distribution by domain table shows where ads were served based on website domains. For each domain, the table displays:
Impressions
Clicks
Accounts engaged
Distribution by job level and function table
The Distribution by job level and function table shows ad delivery and engagement by audience role. For each job level or function, this section displays:
Accounts reached
Impressions
Clicks
Distribution by device type chart
The Distribution by device type chart shows impression distribution counts by device type. Device types include:
Desktop
Mobile
Tablet
Use the menu at the top right to change the distribution by Accounts reached, impressions, or clicks.
By time of day chart
The By time of day bar chart shows how impressions are distributed across different hours of the day.
Use the menu at the top right to change the metrics to Accounts reached, impressions, or clicks.
Use the menu at the top right to select the time zone for the time of day.
Distribution by geography chart
The Distribution by geography section shows campaign performance by geographic region.
Use the the menu at the top right to view geographic distribution based on:
Impressions
Clicks
Accounts reached
Distribution by industry
The Distribution by industry chart shows campaign performance by industry.
Use the menu at the top right to view distribution based on:
Impressions
Clicks
Accounts reached
Accounts engaged