Best practices for segment size
6sense doesn’t define one universal “ideal” segment size.
Ensure your segment has enough accounts to be meaningful, and keep it manageable and relevant, such as a firmographic Ideal Customer Profile (ICP) segment.
Also ensure that a segment contains enough accounts for your use cases.
Importantly, consider the segment’s intended use:
Activation limits: Keep segments below 100,000 accounts for Drift targeting and segment performance reports.
Analysis quality: For reporting, use segments with accounts distributed across buying stages and engagement states so changes are observable. Segments created for analysis should have fewer than 100,000 accounts for best performance reporting
Complex filters: If a filter contains more than 100 values, split the values across smaller segments and combine them using the Accounts in Segment filter.
Uploads: When uploading a list to create a segment, the file must be less than 4MB and include fewer than 100,000 records.
Advertising: Treat segment size as one input to CPM recommendations, alongside geography, daily spend, campaign strategy, and goals.
Workflows: For workflows, start with a segment that's fairly static (such as a firmographic ICP), and configure behavioral filters in the workflow itself.