If you are downloading Contact Data from our services, your 6sense primary administrator or other administrators must review on a monthly basis a 6sense-provided list of persons (“Contacts”) who have requested that their personal data be removed from the 6sense contact database (the “Opt-Out List”).
If you downloaded from the 6sense services any of the Contacts on the Opt-Out-List, you must remove these Contacts from your internal systems unless you have an independent lawful basis to possess and use the Contact’s personal information.
Weekly Opt-Out Notifications
The primary administrator (primary admin) and any other administrators designated by the primary admin receive an email every week on Tuesday that notifies them of new opt-out requests from Contacts. If there are new opt-outs, the primary admin or other admins need to access the Opt-Out List and review the privacy report to take the appropriate actions to remove the listed contacts from the admins’ company’s internal systems. If there are no new opt-out requests, no email is sent to the primary admin and designated admins.
Accessing the Opt-Out List
Contacts on your Opt-Out List are Contacts that 6sense records indicate your company has unlocked or downloaded. You must remove any Contacts on the Opt-Out List from your internal systems unless you have an independent lawful basis to possess and use their personal information.
Note: The Opt-Out List is accessible by your primary admin and other admins.
Within the 6sense Platform, navigate to the Reports section.
Select the Opt-Out List card under the Privacy Reports section.
Export File: The privacy report can be exported as a CSV file for internal dissemination for the purpose of complying with Contact opt-out requests, including for automatic matching and deletion of personally identifiable information (PII) from a company’s customer relationship manager system (CRM) or marketing automation platform (MAP).
Opt-Out List Scope
The Contacts displayed in the Opt-Out List are for any person whose contact information that your company exported or unlocked from a 6sense application.
Opt-Out List
The Opt-Out List contains the following fields for each opted-out Contact:
Name
Company website
Unique 6sense Record ID
Work email
Opt-out request date (the date when a Contact opted out)
Using the Opt-Out List to Remove Opted-Out Contacts
We cannot determine your company’s internal processes. Our suggestions for possible uses of the Opt-Out List to help comply with privacy laws include:
Use the unique 6sense Record ID. 6sense has a unique Record ID for each Contact, and the Record ID is included in the Opt-Out List for each Contact. We recommend that a company configure its CRM/MAP settings to include the Record ID and mark the source of the Contact as 6sense when downloading Contacts to make this easier.
Use the CSV export. Your primary admin or other admins can export a CSV of the Opt-Out List and upload it to the your CRM/MAP to use as a filter to flag Contacts who have requested to opt out, determine whether you have an independent legal basis to retain the Contacts, and if you do not have an independent legal basis, delete records for which an opt-out has been requested.
Match opt-out requests based on multiple data fields. You also have the option to use email, name, company website, or any combination of these fields to identify and flag records in your CRM.
Data Redaction from Past Export CSVs
6sense provides an option to download the historically exported data from the SI app to CRM, SEP, and CSVs under the History page as a CSV file. To assist our customers in their Opt-Out List obligations, 6sense will remove data for contact records where the Contacts have requested removal of their data from the 6sense B2B Contact Database.
In “Past Export” CSVs, we will identify contacts that have requested to opt-out in a column called ‘Is Redacted’. If a particular contact has requested removal from the 6sense B2B Contact Database, ‘Is Redacted’ will be marked TRUE.
Additionally, all fields for that contact will be blank in “Past Export” CSVs except for the following, which will continue to be maintained:
CSV for People records exported to CRM
6sense Company Id
6sense People Id
CRM People Record Id
CRM Company Id (if mapped)
Credit Deducted
Is Redacted (True/False)
CSV for People records exported as CSV
6sense Company Id
6sense People Id
Credit Deducted
Is Redacted (True/False)
Frequently Asked Questions
Q: Who is my 6sense primary admin?
A: If you are unsure who your 6sense primary admin is, please reach out to your CSM.
Q: Who are the other designated admins who receive the weekly privacy email notification?
A: The primary admin may designate other admin recipients of the weekly privacy email notification in addition to the primary admin. The primary admin always receives the weekly privacy notification.
Q: Who can access the Opt-Out List?
A: The primary admin and all other admins can access the Opt-Out List.
Q: I have an Orchestrations subscription. How do I access EU contacts?
A: If you would like to access EU contacts through your Orchestrations subscription, please see Enabling European Union (EU) Contact Data in 6sense Orchestrations.
Q: Are the 6sense Contacts opted in for my marketing and sales activities?
A: No, 6sense relies on legitimate interest for the provision of business contact data under the GDPR, and 6sense provides notices to Contacts where required by applicable law to allow the Contacts to opt-out of our data base and provision to our customers for sales and marketing uses. However, the contacts being provided to customers are not double opted in. Without offering legal advice, this means that you may need to offer the contacts the right to “opt out” of or “opt in” to email marketing communications, depending upon the applicable jurisdiction, and ensure that you use the contacts for lawful purposes.
Q: Some companies allow a customer to retain contact information after the customer’s subscription ends if the customer have interacted with a contact. Isn’t this approach more restrictive?
A: No, because if you have an independent lawful basis to retain a contact, then you can retain that contact’s data. We do not give specific legal advice to our customers because it’s up to you to determine whether you have an independent lawful basis.
For contacts that our customers determine do not fall under any applicable privacy laws, it’s possible that they need not have engaged with the contact to retain that contact information after termination. For other contacts, customers — in conjunction with their privacy and compliance teams — may determine that engaging with that contact is sufficient independent lawful basis to retain.
Our approach allows for additional flexibility depending on applicable privacy and compliance requirements across different geographies.
Q: What are examples of “independent lawful basis”?
A: Without providing legal advice, independent lawful basis could include:
The Contact was already in your database and opted-in to receiving information from your marketing team.
Following download of the Contact from 6sense, you interacted with the Contact and have an independent business relationship.