6sense Data Packs

Overview

Data Packs are structured bulk CSV exports for reporting, analytics, modeling, and data warehouse integrations. Data Packs are available to all customers, including those without a CRM integration.

Each Data Pack includes a 6sense Master ID (MID), a unique account identifier derived from account country, account name, and domain. Most Data Packs are also available in a CRM-keyed format that maps CRM account identifiers to the 6sense MID.

An account can map to multiple CRM Account IDs because of duplicate records in a CRM system.

Understanding common terms and indicators

The table describes the terms and indicators used throughout the article.

Term or Symbol	Description
MID	6sense Master ID, the unique account identifier included in every Data Pack.
MID File	Data Pack keyed by the 6sense Master ID (MID). Available to customers with or without CRM integration.
CRM-Keyed File	Data Pack keyed by CRM identifiers and mapped to the 6sense MID.
✓	This indicator means the field is available in that file type.
–	This indicator means the field is not available in that file type.

Delivery and format

The table below describes Data Pack delivery options and file formats.

Aspect	Details
File naming	File name format: YYYYMMDD_<customer>_<filetype>_mid.csv. CRM-keyed files either omit the _mid suffix or use _crm, depending on the Data Pack.
File format and structure	UTF-8 CSV file. There is no file size limit, but file sizes vary based on activity. Files are not split into multiple parts. Blank files may be delivered when no activity is available.
Destinations	Supported destinations: SFTP, Amazon S3, or Snowflake.
Frequency	Delivery frequency: Daily, weekly, monthly, or quarterly, depending on the Data Pack.
Delayed files	If a file is delayed, the next delivery includes the most recent available data.
Daily processing	Daily files include data processed from 00:00 UTC and are delivered the same day, including weekends.
Predictive Data Packs	Daily predictive files contain only records that changed since the previous delivery.
Subscription	Data Packs require an active ABM Platform or Intent Platform subscription.

Subscription and setup requirements

Data Packs require an active ABM Platform or Intent Platform subscription.

Professional Services (PS) hours are required to set up Keyword Intent and Web Intent Data Packs:

For existing customers:
- Keyword Intent: 15 hours
- Web Intent: 15 hours
- Keyword Intent and Web Intent: 30 hours
For new, data-only customers:
- Intent Platform + Data Packs: 30 hours

Keyword Intent and Web Intent are bundled together for new purchases.

Data pack catalog

The table below lists the available Data Packs and their delivery characteristics.

Data pack	Category	Grain	Frequency	Variants
Firmographics	Account Enrichment	Account	Quarterly	MID + CRM
Technographics	Account Enrichment	Account	Quarterly	MID + CRM
Keyword Intent	Intent	Account × Keyword × Day	Weekly or Monthly	MID + CRM
Web Visits	Intent	Account × URL × Day	Daily, Weekly, or Monthly	MID + CRM
Predictive - Accounts	Predictive	Account × Product	Daily (Delta)	MID + CRM
Predictive - Contacts	Predictive	Contact × Product	Daily (Delta)	MID + CRM
Predictive - Leads	Predictive	Lead × Product	Daily (Delta)	MID + CRM
Segment Participation	Segments	Account × Segment × Day	Daily	MID + CRM
6sense Media	Advertising and Media	Account × Ad × Day	Daily	MID + CRM
External Media	Advertising and Media	Account × Ad × Day	Daily	MID + CRM
LinkedIn Media	Advertising and Media	Account × Ad × Day	Daily (3-day reporting delay)	MID + CRM
Pixel Performance	Advertising and Media	Account × Pixel × Day	Daily	MID + CRM

Data packs

This section lists the available 6sense Data Packs along with their field definitions.

To get the sample data pack files in a ZIP file, expand the browser window and locate the attachment at the top right in the FILES section. Select to download.

Firmographics data pack

The Firmographics Data Pack contains company demographic, firmographic, and location data. It includes revenue, employees, industry codes, socials, founded year, Fortune/Forbes status.

Category: Account Enrichment
Granularity: One row per account
Delivery frequency: Quarterly

This Data Pack is available as a data-only offering and does not require a platform subscription.

The table below lists the fields available in the Firmographics Data Pack and indicates whether each field is available in MID and CRM-keyed files.

Field display name	Data type	Description/Comments	MID File	CRM File
CRM Account ID	varchar	CRM account ID mapped to a 6sense account. Multiple CRM account IDs can map to the same 6sense account because of duplicates or CRM configuration.	–	✓
CRM Account Name	varchar	CRM account name associated with the CRM account ID.	–	✓
CRM Account Website	varchar	CRM account website associated with the CRM account ID.	–	✓
CRM Account Country	varchar	CRM account country associated with the CRM account ID.	–	✓
6sense MID	varchar	6sense-generated master ID. The primary join key included in every Data Pack file. In 6sense, an account’s identity is derived from three core data points: The country where the account is based The account name The account domain name	✓	✓
6sense Account Name	varchar	6sense account name from the 6sense master company database.	✓	✓
6sense Account Country	varchar	6sense account country from the 6sense master company database.	✓	✓
6sense Account Domain	varchar	Primary web domain associated with the account.	✓	✓
Account Address	varchar	Company headquarters address.	✓	✓
Account City	varchar	Company headquarters city.	✓	✓
Account State	varchar	Company headquarters state or province.	✓	✓
Account Postal Code	varchar	Company headquarters postal code.	✓	✓
Region	varchar	Company region. Example: Northern America.	✓	✓
Global HQ Country	varchar	Company global headquarters country.	✓	✓
Continent	varchar	Company headquarters continent.	✓	✓
SIC	varchar	Company Standard Industrial Classification (SIC) code.	✓	✓
NAICS	varchar	Company North American Industry Classification System (NAICS) code.	✓	✓
Industry	map (varchar, map (varchar, array (varchar)))	Company industries and sub-industries.	✓	✓
Products And Services	varchar	Company products and services.	✓	✓
Employee Range	varchar	Estimated company employee range. Possible values: 0–9, 10–19, 20–49, 50–99, 100–249, 250–499, 500–999, 1,000–4,999, 5,000–9,999, and 10,000+.	✓	✓
Revenue Range	varchar	Estimated company revenue range. Possible values: $1-$1M, $1M-$5M, $5M-$10M, $10M-$25M, $25M-$50M, $50M-$100M, $100M-$250M, $250M-$500M, $500M-$1B, $1B-$2.5B, $2.5B-$5B, and $5B+.	✓	✓
Fortune 1000	boolean	Indicates whether the company is included in the most recent Fortune 1000 list.	✓	✓
Forbes G2K	boolean	Indicates whether the company is included in the most recent Forbes Global 2000 list.	✓	✓
LinkedIn	varchar	Company LinkedIn URL.	✓	✓
Facebook	varchar	Company Facebook URL.	✓	✓
Twitter	varchar	Company X (formerly Twitter) URL.	✓	✓
Youtube	varchar	Company YouTube URL.	✓	✓
Phone	varchar	Company headquarters phone number.	✓	✓
Franchise Classification	varchar	Company franchise classification. Possible values include franchisor or franchisee. The field is blank if the company is not classified as a franchise.	✓	✓
Year Founded	varchar	Year the company was founded.	✓	✓
Company Description	varchar	Company description.	✓	✓
Stock Symbol	varchar	Company stock symbol.	✓	✓
Stock Exchange	varchar	Company stock exchange.	✓	✓
Logo	varchar	Company logo URL.	✓	✓

Technographics data pack

The Technographics Data Pack contains technology adoption data at the account level. It includes detected technologies, technology categories, confidence scores, detection sources, and last-detected dates.

Category: Account Enrichment
Granularity: One row per account
Delivery frequency: Quarterly

This Data Pack is available as a data-only offering and does not require a platform subscription.

The table below lists the fields available in the Technographics Data Pack and indicates whether each field is available in MID and CRM-keyed files.

Field display name	Data type	Description/Comments	MID File	CRM File
CRM Account ID	varchar	Customer CRM account ID mapped to a single 6sense account ID. Multiple CRM account IDs can exist for the same account based on the customer’s Salesforce (SFDC) instance and duplicate records.	–	✓
CRM Account Name	varchar	Customer CRM account name associated with the CRM account ID.	–	✓
CRM Account Country	varchar	Customer CRM account country associated with the CRM account ID.	–	✓
CRM Account Domain	varchar	Customer CRM account domain associated with the CRM account ID.	–	✓
Technology Name	varchar	Name of the detected technology/product.	✓	✓
Technology Category	varchar	Technology category assigned by 6sense.	✓	✓
Technology Subcategory	varchar	Technology sub-category assigned by 6sense.	✓	✓
Technology Confidence Score	number	Confidence score assessed at the install level. Install level refers to accounts that 6sense believes have installed a particular technology based on available data. The score is based on multiple factors, including recency of detection, number of sources, and source types. Values range from 0 to 1, where higher values indicate greater certainty.	✓	✓
Technology Sources	varchar	6sense technology sources where the technology was identified.	✓	✓
Technology Last Detected Date	date	6sense technology last detected date.	✓	✓
6sense MID	varchar	6sense-generated master ID. The primary join key included in every Data Pack file. In 6sense, an account’s identity is derived from three core data points: The country where the account is based The account name The account domain name	✓	✓
6sense Account Name	varchar	6sense account name from the 6sense master company database.	✓	✓
6sense Account Country	varchar	6sense account country from the 6sense master company database.	✓	✓
6sense Account Domain	varchar	Primary web domain associated with the account.	✓	✓

Keyword intent data pack

The Keyword Intent Data Pack contains research activity detected across the 6sense publisher network. It includes researched keywords, keyword categories, research volume, keyword groups, and research location data.

Category: Intent
Granularity: One row per account, per day, per keyword
Delivery frequency: Weekly or monthly

The table below lists the fields available in the Keyword Intent Data Pack and indicates whether each field is available in MID and CRM-keyed files.

Field display name	Data type	Description/Comments	MID File	CRM File
CRM Account ID	varchar	Customer CRM account ID mapped to a single 6sense account ID. Multiple CRM account IDs can exist for the same account based on the customer’s Salesforce (SFDC) instance and duplicate records.	–	✓
CRM Account Name	varchar	Customer CRM account name associated with the CRM account ID.	–	✓
CRM Account Website	varchar	Customer CRM account website associated with the CRM account ID.	–	✓
CRM Account Country	varchar	Customer CRM account country associated with the CRM account ID.	–	✓
Keyword Researched	varchar	Keyword researched by the account across the 6sense publisher network. Keywords are added to the 6sense platform by the customer.	✓	✓
Keyword Category	varchar	Keyword category assigned in the 6sense platform. Possible values include Branded and Generic.	✓	✓
Total	bigint	Total number of times the keyword was researched on the specified date.	✓	✓
6sense MID	varchar	6sense-generated master ID. The primary join key included in every Data Pack file. In 6sense, an account’s identity is derived from three core data points: The country where the account is based The account name The account domain name	✓	✓
6sense Account Name	varchar	6sense account name from the 6sense master company database.	✓	✓
6sense Account Country	varchar	6sense account country from the 6sense master company database.	✓	✓
6sense Account Domain	varchar	Primary web domain associated with the account.	✓	✓
Keyword Groups	varchar	JSON list of thematic cluster of related keywords, such as cloud security or endpoint protection, used to analyze and segment intent.	✓	✓
Date Researched	date	Event date.	✓	✓
Keyword Search Country	varchar	Country where the keyword search was performed, indicating the origin of the intent signal.	✓	✓
Keyword Search State	varchar	State or province where the keyword search was performed, indicating the origin of the intent signal.	✓	✓
Keyword Search City	varchar	City where the keyword search was performed, indicating the origin of the intent signal.	✓	✓
Account State	varchar	Company headquarters state or province.	✓	✓
Account City	varchar	Company headquarters city.	✓	✓

Web visits data pack

The Web Visits Data Pack contains account-level website engagement data. It includes page visits, visitor actions, referral sources, UTM parameters, and visit location information.

Category: Intent
Granularity: One row per account, per day, per URL
Delivery frequency: Daily, weekly, or monthly

The table below lists the fields available in the Web Visits Data Pack and indicates whether each field is available in MID and CRM-keyed files.

Field display name	Data type	Description/Comments	MID File	CRM File
CRM Account ID	varchar	Customer CRM account ID mapped to a single 6sense account ID. Multiple CRM account IDs can exist for the same account based on the customer’s Salesforce (SFDC) instance and duplicate records.	–	✓
CRM Account Name	varchar	Customer CRM account name associated with the CRM account ID.	–	✓
CRM Account Country	varchar	Customer CRM account country associated with the CRM account ID.	–	✓
CRM Account Domain	varchar	Customer CRM account domain associated with the CRM account ID.	–	✓
URL	varchar	Web page visited by the account.	✓	✓
Event	varchar	Website action performed by the account. Possible values include: a_pageload: Occurs when the entire page loads. click: Occurs when an element on a page is selected. play: Occurs when a media element, such as a video or audio file, starts playing. submit: Occurs when a submit button is selected. unclassified: Indicates that 6sense could not classify the event.	✓	✓
Referrer Domain	varchar (CRM)/string (MID)	External website URL that directed visitors to the web page.	✓	✓
UTM Source	string	Source of the web page traffic. Examples include Google, 6sense, LinkedIn, Facebook, and Drift.	✓	✓
UTM Medium	string	General source category. Examples include cost-per-click (CPC), organic, and referral.	✓	✓
Total	bigint (CRM)/integer (MID)	Total number of events for the specified account on the specified date.	✓	✓
Date Visited	date	Date the web visit occurred.	✓	✓
6sense MID	varchar	6sense-generated master ID. The primary join key included in every Data Pack file. In 6sense, an account’s identity is derived from three core data points: The country where the account is based The account name The account domain name	✓	✓
6sense Account Name	varchar (CRM)/string (MID)	6sense account name from the 6sense master company database.	✓	✓
6sense Account Country	varchar (CRM)/string (MID)	6sense account country from the 6sense master company database.	✓	✓
6sense Account Domain	varchar	Primary web domain associated with the account.	✓	✓
6sense Account State	varchar	6sense account state or province from the 6sense master company database.	✓	✓
6sense Account City	varchar	6sense account city from the 6sense master company database.	✓	✓
UTM Content	string	Identifies different ads, creatives, or link placements within the same campaign. Example: header-banner-vs-sidebar-link.	✓	✓
UTM Term	string	Paid keyword selected by a visitor in a campaign. Example: keywords from Google Ads campaigns.	✓	✓
UTM Campaign	string	Marketing campaign name or purpose. Example: Q3ProductLaunch.	✓	✓
Event Location Country	string	Country where the web visit event occurred, based on the visitor’s IP address or other location signals.	✓	✓
Event Location State	string	State or region where the web visit event occurred, inferred from location data.	✓	✓
Event Location City	string	City where the web visit event occurred, determined using geolocation techniques.	✓	✓

Predictive - Accounts data pack

The Predictive - Accounts Data Pack contains AI-generated account predictions and buying signal data. It includes buying stage, intent score, profile fit, and profile score data.

Category: Predictive
Granularity: One row per account, per product
Delivery frequency: Daily (delta)

The table below lists the fields available in the Predictive - Accounts Data Pack and indicates whether each field is available in MID and CRM-keyed files.

Field display name	Data type	Description/Comments	MID File	CRM File
CRM Account ID	varchar	Customer CRM account ID mapped to a single 6sense account ID. Multiple CRM account IDs can exist for the same account based on the customer’s Salesforce (SFDC) instance and duplicate records.	–	✓
CRM Account Name	varchar	Customer CRM account name associated with the CRM account ID.	–	✓
CRM Account Country	varchar	Customer CRM account country associated with the CRM account ID.	–	✓
CRM Account Domain	varchar	Customer CRM account domain associated with the CRM account ID.	–	✓
Product Category	varchar	Product category associated with the prediction model. When a customer has multiple prediction models, the product category values correspond to the model names.	✓	✓
Buying Stage	varchar	AI-derived prediction of where an account is in its purchasing journey for a specific product category. Possible values include: Target Awareness Consideration Decision Purchase	✓	✓
Intent Score	integer	Numerical intent score associated with the buying stage. Values range from 0 to 100.	✓	✓
Profile Fit	varchar	Profile fit classification based on the ideal customer profile (ICP) using historical firmographic data from the CRM. Possible values include: Weak Moderate Strong	✓	✓
Profile Score	integer	Numerical profile fit score associated with the profile fit classification. Values range from 0 to 100.	✓	✓
Date	date	Date associated with the record (delta or snapshot date).	✓	✓
6sense MID	varchar	6sense-generated master ID. The primary join key included in every Data Pack file. In 6sense, an account’s identity is derived from three core data points: The country where the account is based The account name The account domain name	✓	✓
6sense Account Name	varchar	6sense account name from the 6sense master company database.	✓	✓
6sense Account Country	varchar	6sense account country from the 6sense master company database.	✓	✓
6sense Account Domain	varchar	Primary web domain associated with the account.	✓	✓

Predictive - Contacts data pack

The Predictive - Contacts Data Pack combines account-level predictions with contact-level engagement and fit data. It includes account scores, contact intent grades, contact intent scores, and contact profile fit data.

Category: Predictive
Granularity: One row per contact, per product
Delivery frequency: Daily (delta)

The table below lists the fields available in the Predictive - Contacts Data Pack and indicates whether each field is available in MID and CRM-keyed files.

Field display name	Data type	Description/Comments	MID File	CRM File
CRM Contact ID	varchar	Customer CRM contact ID associated with the predictive contact record.	–	✓
CRM Account Name	varchar	Customer CRM account name associated with the CRM account ID.	–	✓
CRM Account Country	varchar	Customer CRM account country associated with the CRM account ID.	–	✓
CRM Account Domain	varchar	Customer CRM account domain associated with the CRM account ID.	–	✓
Product Category	varchar	Product category associated with the prediction model. When a customer has multiple prediction models, the product category values correspond to the model names.	✓	✓
Buying Stage	varchar	AI-derived prediction of where an account is in its purchasing journey for a specific product category. Possible values include: Target Awareness Consideration Decision Purchase	✓	✓
Intent Score	integer	Numerical intent score associated with the buying stage. Values range from 0 to 100.	✓	✓
Profile Fit	varchar	Profile fit classification based on the ideal customer profile (ICP) using historical firmographic data from the CRM. Possible values include: Weak Moderate Strong	✓	✓
Profile Fit Score	integer	Numerical profile fit score associated with the profile fit classification. Values range from 0 to 100.	✓	✓
Contact Intent Grade	varchar	Measure of a person's engagement with first-party sales and marketing activities, including known activity from the marketing automation platform (MAP) or CRM, such as website clicks, responses to sales or marketing emails, event attendance, and webinar attendance. Possible values include A, B, C, and D.	✓	✓
Contact Intent Score	integer	Numerical contact intent score associated with the contact intent grade. Values range from 0 to 100.	✓	✓
Contact Profile Fit	varchar	Contact profile fit classification based on historical CRM data for people who have previously become customers. Possible values include: Weak Moderate Strong	✓	✓
Contact Profile Fit Score	integer	Numerical contact profile fit score associated with the contact profile fit classification. Values range from 0 to 100.	✓	✓
Date	date	Date associated with the record (delta or snapshot date).	✓	✓
6sense MID	varchar	6sense-generated master ID. The primary join key included in every Data Pack file. In 6sense, an account’s identity is derived from three core data points: The country where the account is based The account name The account domain name	✓	✓
6sense Account Name	varchar	6sense account name from the 6sense master company database.	✓	✓
6sense Account Country	varchar	6sense account country from the 6sense master company database.	✓	✓
6sense Account Domain	varchar	Primary web domain associated with the account.	✓	✓

Predictive - Leads data pack

The Predictive - Leads Data Pack contains predictive account and lead scoring data. It includes account predictions, lead intent scores, engagement grades, and profile fit data.

Category: Predictive
Granularity: One row per lead, per product
Delivery frequency: Daily (delta)

The table below lists the fields available in the Predictive - Leads Data Pack and indicates whether each field is available in MID and CRM-keyed files.

Field display name	Data type	Description/Comments	MID File	CRM File
CRM Lead ID	varchar	Customer CRM lead ID associated with the predictive lead record.	–	✓
CRM Account Name	varchar	Customer CRM account name associated with the CRM account ID.	–	✓
CRM Account Country	varchar	Customer CRM account country associated with the CRM account ID.	–	✓
CRM Account Domain	varchar	Customer CRM account domain associated with the CRM account ID.	–	✓
Product Category	varchar	Product category associated with the prediction model. When a customer has multiple prediction models, the product category values correspond to the model names.	✓	✓
Buying Stage	varchar	AI-derived prediction of where an account is in its purchasing journey for a specific product category. Possible values include: Target Awareness Consideration Decision Purchase	✓	✓
Intent Score	integer	Numerical intent score associated with the buying stage. Values range from 0 to 100.	✓	✓
Profile Fit	varchar	Profile fit classification based on the ideal customer profile (ICP) using historical firmographic data from the CRM. Possible values include: Weak Moderate Strong	✓	✓
Profile Fit Score	integer	Numerical profile fit score associated with the profile fit classification. Values range from 0 to 100.	✓	✓
Contact Intent Grade	varchar	Measure of a person's engagement with first-party sales and marketing activities, including known activity from the marketing automation platform (MAP) or CRM, such as website clicks, responses to sales or marketing emails, event attendance, and webinar attendance. Possible values include A, B, C, and D.	✓	✓
Contact Intent Score	integer	Numerical contact intent score associated with the contact intent grade. Values range from 0 to 100.	✓	✓
Contact Profile Fit	varchar	Contact profile fit classification based on historical CRM data for people who have previously become customers. Possible values include: Weak Moderate Strong	✓	✓
Contact Profile Fit Score	integer	Numerical contact profile fit score associated with the contact profile fit classification. Values range from 0 to 100.	✓	✓
Date	date	Date associated with the record (delta or snapshot date).	✓	✓
6sense MID	varchar	6sense-generated master ID. The primary join key included in every Data Pack file. In 6sense, an account’s identity is derived from three core data points: The country where the account is based The account name The account domain name	✓	✓
6sense Account Name	varchar	6sense account name from the 6sense master company database.	✓	✓
6sense Account Country	varchar	6sense account country from the 6sense master company database.	✓	✓
6sense Account Domain	varchar	Primary web domain associated with the account.	✓	✓

Segment participation data pack

The Segment Participation Data Pack identifies the dynamic 6sense segments to which accounts belonged on a specific date.

Category: Segments
Granularity: One row per account, per day, per segment
Delivery frequency: Daily

The table below lists the fields available in the Segment Participation Data Pack and indicates whether each field is available in MID and CRM-keyed files.

Field display name	Data type	Description/Comments	MID File	CRM File
CRM Account ID	varchar	Customer CRM account ID mapped to a single 6sense account ID. Multiple CRM account IDs can exist for the same account based on the customer’s Salesforce (SFDC) instance and duplicate records.	–	✓
CRM Account Name	varchar	Customer CRM account name associated with the CRM account ID.	–	✓
CRM Account Country	varchar	Customer CRM account country associated with the CRM account ID.	–	✓
CRM Account Domain	varchar	Customer CRM account domain associated with the CRM account ID.	–	✓
Segment Name	varchar	Active dynamic segments in the 6sense platform that the account belongs to on the specified date.	✓	✓
Date	date	Date associated with the record (delta or snapshot date).	✓	✓
6sense MID	varchar	6sense-generated master ID. The primary join key included in every Data Pack file. In 6sense, an account’s identity is derived from three core data points: The country where the account is based The account name The account domain name	✓	✓
6sense Account Name	varchar	6sense account name from the 6sense master company database.	✓	✓
6sense Account Country	varchar	6sense account country from the 6sense master company database.	✓	✓
6sense Account Domain	varchar	Primary web domain associated with the account.	✓	✓

6sense media data pack

The 6sense Media Data Pack contains performance data for campaigns managed through the 6sense platform. It includes campaign information, ad performance metrics, spend data, and engagement indicators.

Category: Advertising & Media
Granularity: One row per account, per day, per ad
Delivery frequency: Daily

The table below lists the fields available in the 6sense Media Data Pack and indicates whether each field is available in MID and CRM-keyed files.

Field display name	Data type	Description/Comments	MID File	CRM File
CRM Account ID	varchar	Customer CRM account ID mapped to a single 6sense account ID. Multiple CRM account IDs can exist for the same account based on the customer’s Salesforce (SFDC) instance and duplicate records.	–	✓
CRM Account Name	varchar	Customer CRM account name associated with the CRM account ID.	–	✓
CRM Account Country	varchar	Customer CRM account country associated with the CRM account ID.	–	✓
CRM Account Domain	varchar	Customer CRM account domain associated with the CRM account ID.	–	✓
6sense Campaign Name	varchar	Campaign name specified during campaign creation.	✓	✓
6sense Campaign ID	varchar	Unique advertising campaign ID.	✓	✓
Ad Group	varchar	Ad group name used to group specific creatives within a campaign. Ad groups can be used to run A/B testing within a single campaign.	✓	✓
Ad Name	varchar	Ad creative name.	✓	✓
Ad ID	varchar	Unique ad ID for each ad creative and size.	✓	✓
Impressions	integer	Number of impressions for the ad unit served on the specified date.	✓	✓
Clicks	integer	Number of unique clicks for the ad unit on the specified date.	✓	✓
Newly Engaged	integer	Indicates whether the account was newly engaged by the campaign. Possible values include: 1: The account had no website engagement during the 30 days before the first campaign impression and then visited the website within 30 days of receiving a 6sense campaign impression. 0: The account did not meet the newly engaged criteria. Note: Once an account is marked as newly engaged, the value remains 1 for the duration of the campaign. To determine the number of newly engaged accounts, filter records with a value of 1 and count unique entries.	✓	✓
Increased Engagement	integer	Indicates whether the account showed increased engagement because of the campaign. Possible values include: 1: The account showed increased website engagement between the campaign’s first and last ad impression and during the 30-day period after the last impression. 0: The account did not meet the increased engagement criteria. Note: Once an account is marked with increased engagement, the value remains 1 for the duration of the campaign. To determine the number of accounts with increased engagement, filter records with a value of 1 and count unique entries.	✓	✓
Spend	double	Amount spent for the specified ad ID on the specified date.	✓	✓
Date	date	Date associated with the campaign performance metrics (delta or snapshot date).	✓	✓
6sense MID	varchar	6sense-generated master ID. The primary join key included in every Data Pack file. In 6sense, an account’s identity is derived from three core data points: The country where the account is based The account name The account domain name	✓	✓
6sense Account Name	varchar	6sense account name from the 6sense master company database.	✓	✓
6sense Account Country	varchar	6sense account country from the 6sense master company database.	✓	✓
6sense Account Domain	varchar	Primary web domain associated with the account.	✓	✓

External media data pack

The External Media Data Pack contains advertising performance data from supported third-party demand-side platforms (DSPs). It includes campaign information, ad performance metrics, and engagement indicators.

Category: Advertising and Media
Granularity: One row per account, per day, per ad
Delivery frequency: Daily

The table below lists the fields available in the External Media Data Pack and indicates whether each field is available in MID and CRM-keyed files.

Field display name	Data type	Description/Comments	MID File	CRM File
CRM Account ID	varchar	Customer CRM account ID mapped to a single 6sense account ID. Multiple CRM account IDs can exist for the same account based on the customer’s Salesforce (SFDC) instance and duplicate records.	–	✓
CRM Account Name	varchar	Customer CRM account name associated with the CRM account ID.	–	✓
CRM Account Country	varchar	Customer CRM account country associated with the CRM account ID.	–	✓
CRM Account Domain	varchar	Customer CRM account domain associated with the CRM account ID.	–	✓
6sense Campaign Name	varchar	6sense campaign name specified during campaign creation. This name might differ from the campaign name used in the external demand-side platform (DSP).	✓	✓
6sense Campaign ID	varchar	Unique ID assigned to the external campaign configured within 6sense.	✓	✓
External Campaign ID	varchar	System-generated ID that matches the external campaign ID from the third-party vendor used to run ads. Available only for select External Media Campaigns (EMCs) that use ad macros.	✓	✓
Ad Group	varchar	Ad group associated with the External Media Campaign (EMC). Ad groups are used to group ad performance. Ad group population depends on how the ad group is created: Static Ad URLs: The user creates an ad group in the 6sense platform. The ad group is available in SFEs. Ad Macros (Provider Ad Group): The provider supplies an ad group. 6sense automatically imports the ad group from the provider. The ad group is available in SFEs. Ad Macros (No Provider Ad Group): The provider does not supply an ad group ID. 6sense creates a placeholder ad group. These ad groups are not available in SFEs.	✓	✓
6sense Ad Name	varchar	Ad name.	✓	✓
6sense Ad ID	varchar	Mandatory ID used to identify ad placements.	✓	✓
Impressions	integer	Number of impressions for the ad unit on the specified date.	✓	✓
Clicks	integer	Number of unique clicks for the ad unit on the specified date.	✓	✓
Newly Engaged	integer	Indicates whether the account was newly engaged by the campaign. Possible values include: 1: The account had no website engagement during the 30 days before the first campaign impression and then visited the website within 30 days of receiving a 6sense campaign impression. 0: The account did not meet the newly engaged criteria. Note: Once an account is marked as newly engaged, the value remains 1 for the duration of the campaign. To determine the number of newly engaged accounts, filter records with a value of 1 and count unique entries.	✓	✓
Increased Engagement	integer	Indicates whether the account showed increased engagement because of the campaign. Possible values include: 1: The account showed increased website engagement between the campaign’s first and last ad impression and during the 30-day period following the last impression. 0: The account did not meet the increased engagement criteria. Note: Once an account is marked with increased engagement, the value remains 1 for the duration of the campaign. To determine the number of accounts with increased engagement, filter records with a value of 1 and count unique entries.	✓	✓
Date	date	Date associated with the campaign performance metrics (delta or snapshot date).	✓	✓
6sense MID	varchar	6sense-generated master ID. The primary join key included in every Data Pack file. In 6sense, an account’s identity is derived from three core data points: The country where the account is based The account name The account domain name	✓	✓
6sense Account Name	varchar	6sense account name from the 6sense master company database.	✓	✓
6sense Account Country	varchar	6sense account country from the 6sense master company database.	✓	✓
6sense Account Domain	varchar	Primary web domain associated with the account.	✓	✓

LinkedIn media data pack

The LinkedIn Media Data Pack contains LinkedIn advertising performance data, including campaign details, ad performance metrics, spend data, and engagement indicators.

Category: Advertising and Media
Granularity: One row per account, per day, per ad
Delivery frequency: Daily (three-day reporting delay)

LinkedIn reporting includes a three-day delay because of LinkedIn limitations.

The table below lists the fields available in the LinkedIn Media Data Pack and indicates whether each field is available in MID and CRM-keyed files.

Field display name	Data type	Description/Comments	MID File	CRM File
CRM Account ID	varchar	Customer CRM account ID mapped to a single 6sense account ID. Multiple CRM account IDs can exist for the same account based on the customer’s Salesforce (SFDC) instance and duplicate records.	–	✓
CRM Account Name	varchar	Customer CRM account name associated with the CRM account ID.	–	✓
CRM Account Country	varchar	Customer CRM account country associated with the CRM account ID.	–	✓
CRM Account Domain	varchar	Customer CRM account domain associated with the CRM account ID.	–	✓
LinkedIn Campaign Name	varchar	LinkedIn campaign name as defined in LinkedIn Campaign Manager.	✓	✓
LinkedIn Campaign ID	varchar	LinkedIn campaign ID as defined in LinkedIn Campaign Manager.	✓	✓
Ad Group	varchar	LinkedIn ad group associated with the campaign, as defined in LinkedIn Campaign Manager.	✓	✓
Ad Name	varchar	LinkedIn ad name associated with the creative, as defined in LinkedIn Campaign Manager.	✓	✓
Ad ID	varchar	LinkedIn ad ID associated with the creative, as defined in LinkedIn Campaign Manager.	✓	✓
Impressions	integer	Number of impressions for the specified ad creative on the specified date. Due to LinkedIn API restrictions, LinkedIn campaign data is delayed by three days. LinkedIn requires a minimum of three impressions before releasing reporting data. If an account has fewer than three impressions, the reported impression count is 0.	✓	✓
Clicks	integer	Number of clicks for the specified ad creative. Due to LinkedIn API restrictions, LinkedIn campaign data is delayed by three days. LinkedIn requires a minimum of three clicks before releasing reporting data. 6sense does not provide reporting information when an account has fewer than three total clicks in the specified campaign.	✓	✓
Newly Engaged	integer	Indicates whether the account was newly engaged by the campaign. Possible values include: 1: The account had no website engagement during the 30 days before the first campaign impression and then visited the website within 30 days of receiving a 6sense campaign impression. 0: The account did not meet the newly engaged criteria. Note: Once an account is marked as newly engaged, the value remains 1 for the duration of the campaign. To determine the number of newly engaged accounts, filter records with a value of 1 and count unique entries.	✓	✓
Increased Engagement	integer	Indicates whether the account showed increased engagement because of the campaign. Possible values include: 1: The account showed increased engagement on the website between the campaign’s first and last ad impression and during the 30-day period following the last impression. 0: The account did not meet the increased engagement criteria. Note: Once an account is marked with increased engagement, the value remains 1 for the duration of the campaign. To determine the number of accounts with increased engagement, filter records with a value of 1 and count unique entries.	✓	✓
Spend	double	Amount spent for the specified ad ID on the specified date.	✓	✓
Date	date	Date associated with the campaign performance metrics (delta or snapshot date).	✓	✓
6sense MID	varchar	6sense-generated master ID. The primary join key included in every Data Pack file. In 6sense, an account’s identity is derived from three core data points: The country where the account is based The account name The account domain name	✓	✓
6sense Account Name	varchar	6sense account name from the 6sense master company database.	✓	✓
6sense Account Country	varchar	6sense account country from the 6sense master company database.	✓	✓
6sense Account Domain	varchar	Primary web domain associated with the account.	✓	✓

Pixel performance data pack

The Pixel Performance Data Pack contains account-level metrics collected through 6sense Tracking Pixels deployed on external advertising platforms.

Category: Advertising and Media
Granularity: One row per account, per day, per pixel
Delivery frequency: Daily
Purchase model: Add‑on Data Pack
Professional Services: No setup hours required

Coverage is dependent on identity resolution. Only pixel events that can be resolved to known accounts are included.

The table below lists the fields available in the Pixel Performance Data Pack and indicates whether each field is available in MID and CRM-keyed files.

Field display name	Data type	Description/Comments	MID File	CRM File
CRM Account ID	varchar	Customer CRM account ID mapped to a single 6sense account ID. Multiple CRM account IDs can exist for the same account based on the customer’s Salesforce (SFDC) instance and duplicate records.	–	✓
CRM Account Name	varchar	Customer CRM account name associated with the CRM account ID.	–	✓
CRM Account Country	varchar	Customer CRM account country associated with the CRM account ID.	–	✓
CRM Account Domain	varchar	Customer CRM account domain associated with the CRM account ID.	–	✓
Pixel Name	varchar	6sense Tracking Pixel name.	✓	✓
Pixel Event Type	varchar	Pixel event type. Possible values include: Impression Click	✓	✓
Pixel ID	varchar	Unique identifier assigned to the pixel when it is created in 6sense.	✓	✓
Pixel Tags	varchar	Optional tags assigned to the pixel when it is created in 6sense.	✓	✓
Impressions	integer	Number of known impression events recorded for the specified pixel on the specified date.	✓	✓
Clicks	integer	Number of known click events recorded for the specified pixel on the specified date.	✓	✓
Newly Engaged	integer	Indicates whether the account was newly engaged by the campaign. Possible values include: 1: The account had no website engagement during the 30 days before the first campaign impression and then visited the website within 30 days of receiving a 6sense campaign impression. 0: The account did not meet the newly engaged criteria. Note: Once an account is marked as newly engaged, the value remains 1 for the duration of the campaign. To determine the number of newly engaged accounts, filter records with a value of 1 and count unique entries.	✓	✓
Increased Engagement	integer	Indicates whether the account showed increased engagement because of the campaign. Possible values include: 1: The account showed increased engagement on the website between the campaign’s first and last ad impression and during the 30-day period following the last impression. 0: The account did not meet the increased engagement criteria. Note: Once an account is marked with increased engagement, the value remains 1 for the duration of the campaign. To determine the number of accounts with increased engagement, filter records with a value of 1 and count unique entries.	✓	✓
Date	date	Date associated with the campaign performance metrics (delta or snapshot date).	✓	✓
6sense MID	varchar	6sense-generated master ID. In 6sense, an account’s identity is derived from three core data points: The country where the account is based The account name The account domain name	✓	✓
6sense Account Name	varchar	6sense account name from the 6sense master company database.	✓	✓
6sense Account Country	varchar	6sense account country from the 6sense master company database.	✓	✓
6sense Account Domain	varchar	Primary web domain associated with the account.	✓	✓

Key takeaways

Data Packs provide structured account data in CSV format for reporting, analytics, and data integration.
Different Data Packs provide different types of account insights, including firmographic, technographic, and intent data.
Delivery frequency and available fields vary by Data Pack.
Data Packs are available in MID and CRM-keyed formats to support matching data across systems.
Sample files included in this article help illustrate the structure and fields available in each Data Pack export.