Overview
6sense uses predictive and engagement-based scoring models to identify fit, buying intent, engagement levels, and account priority. This section describes each score and the data used to generate it.
Score Definitions and Data Inputs
The table below lists the available scores, supported objects, possible values, and scoring inputs.
Score | Object Type | Data Type | Values | What It Measures | Data Inputs |
|---|---|---|---|---|---|
Profile Fit | Account | Text | Strong, Moderate, Weak | Firmographic and technographic ICP similarity | Revenue, industry, employee count, and technographics compared with closed-won opportunities (100+ recommended) |
Profile Score | Account | Number | 0-100 | Numerical score underlying Profile Fit | Same inputs as Profile Fit |
Profile Fit | Contact/Lead | Text | Strong, Moderate, Weak | Demographic buyer similarity | Job title, job function, seniority, and valid email compared with contacts associated with closed-won opportunities |
Intent Score | Account | Number | 0-100 | In-market likelihood | Salesforce campaign engagement, MAP engagement, web visits, B2B network keywords, and Bombora topics |
Buying Stage | Account | Text | Target, Awareness, Consideration, Decision, Purchase | Predicted buying journey stage | Derived from the Intent model |
Intent Score | Contact/Lead | Number | 0-100 | Individual intent level | Email clicks, responses, web page views, and registrations |
Grade | Contact/Lead | Text | A+, A, B, C, D | Engagement with first-party activities | Engagement activities and opportunity history |
Reach Score | Account | Text | High, Medium, Low | Outreach quality compared with won-deal patterns | Salesforce campaign outbound activities, MAP outbound email activities, Salesforce Tasks, and Events |
Numerical Reach Score | Account | Number | Platform-generated numeric value | Numerical value underlying Reach Score | Same inputs as Reach Score |
6QA | Account | Text | 6QA lifecycle statuses | Strong fit, high intent, and low reach | Composite of Profile Fit, Intent Score, and Reach Score |
Temperature | Account | Text | Hot New, Hot, Warm, Cold | Account priority for sales | Intent, profile fit, and engagement |