Contact Data activation in 6sense allows your organization to enrich, activate, and operationalize business contact information within the platform. Because Contact Data involves personal data, certain contractual and compliance requirements must be in place before these features can be enabled for your account.
This page provides a plain‑English overview of what needs to be agreed to contractually in order to activate contact data.
What Is “Contact Data” in 6sense?
In 6sense, “Contact Data” refers to business contact information about identifiable individuals—such as names, business emails, titles, or professional attributes—made available in our services.
Contact Data may be accessed through products like Sales Intelligence, Orchestrations, or Workflows, and may be exported to systems like your CRM or MAP, depending on your configuration.
Why Are Additional Terms Required?
Because contact data is considered personal data under privacy laws (such as the GDPR and CCPA), 6sense is required to ensure that customers:
Use the data responsibly and lawfully
Apply appropriate safeguards
Honor opt‑out and deletion requests
To support this, specific Contact Data compliance language must be included in your contract before Contact Data features can be activated in the platform.
This language is standard for all 6sense customers.
Contractual Requirements (High-Level)
To activate Contact Data, your organization must have all of the following in place:
Contact Data Compliance Language Agreed
Your Main Services Agreement (MSA) or Order Form must include Contact Data use and compliance terms. These terms confirm that your organization agrees to:
Use contact data only for lawful, internal business purposes
Comply with applicable privacy, marketing, and anti‑spam laws
These terms also include the following restrictions for your organization’s use of Contact Data:
No use of contact data for credit, employment, insurance, or eligibility decisions
No use of contact data to create consumer reports
No resale or sharing of contact data with third parties
These restrictions are standard and are designed to protect both customers and data subjects.
Opt‑Out and Deletion Obligations
When an individual asks to have their data deleted or opted out, 6sense flows that request downstream to customers who have received that contact’s data. Customers are required to:
Review the 6sense opt‑out list provided
Delete contact records unless they have an independent legal basis to retain them
This process is explained in more detail at Contact Data and Opt-Out Compliance.
Use Within the Scope of Purchased Services
Contact data may only be accessed and activated through the specific products and subscriptions your organization has purchased. Not all 6sense products include contact data by default.
If a feature or workflow involves contact acquisition or enrichment and the required compliance terms are not in place, those steps may be unavailable until the contract requirements are satisfied.
How to Get Contact Data Activated
If you believe contact data should be available in your account but isn’t yet enabled:
Check with your internal contract owner or procurement team to confirm that Contact Data compliance language has been agreed to.
Reach out to your 6sense Account Team to verify your account’s compliance status.
If your account does not have Contact Data Compliance language, your organization will be asked to update the terms between your organization and 6sense. Depending on when your organization became a 6sense customer, there may be additional privacy-related contractual terms your team will be asked to review.
Once the required language is confirmed, contact data features can be activated for your organization.
Need More Help?
If you have questions about how Contact Data works in the product, or which features are impacted by compliance requirements, your 6sense Customer Success Manager (CSM) can help explain next steps in plain terms.
(This article is for informational purposes only and does not constitute legal advice.)