AI Driven Data Taxonomy, AIDT, is a self-serve, customer-facing Data Taxonomy tool that enables 6sense users to classify their data with the assistance of AI-driven taxonomy models. 6sense’s predictive models use these classifications to trace buyers’ intent and the respective lifecycle with precision.
For classification (also called mapping), the AI-driven taxonomy models analyze and MAP the data across the system to different activities or product categories. The users should then verify and update the mappings per their business needs.
6sense maps data from the below sources:
Website
Customer Relationship Management (CRM)
Marketing Automation Platform (MAP) data
More information available here:
What is Repete?
Repete is an internal legacy taxonomy tool that is used by our Product Consulting team to manually classify the activity data from the three data resources above, based on discussions with the customers. As this is not a customer facing tool, in order for the customers to see the configuration, the classification has to be pulled into a spreadsheet manually.
Check which Taxonomy Tool your Account is Using
Log in to 6sense platform.
Click on Settings in the right upper corner.
Under Data Settings, if you are able to see Data Taxonomy in the navigation that means you are on the new tool.
What are the considerations? How do I decide whether or not my accounts should be migrated?
Would you like the ability to view and update the activity mapping on your own? If so, migrating to AIDT will give you that ability.
There will be a PS fee associated with such migration.
If you are planning for a MAP or CRM migration on your end, it is best to combine these efforts into one.
AIDT requires:
Having a valid CRM integration and required data fields.
Your website has been tagged with 6sense tag.
Benefits of AIDT
Enables you to be more self serve.
Potential savings on having to engage 6sense PS team every time when you need to review and update your taxonomy mappings.
What can you expect during the migration?
The experience and process will be very similar to the model refresh process.
You may notice the following changes:
Model metrics will be reset and old monthly model reports will no longer be available.
Larger than usual shifts in scores. For example, you might see larger than usually amount of accounts that go from purchase buying stage to other stages.
A sudden large drop or jump of the 6QAs.
Accounts that are already in 6QA will stay in 6QA until they meet disqualification criteria.
How to Request a Repete to AIDT Migration
This migration is not an automated process and does require some Professional Services hours.
With the PS package, the following services will be provided:
A walkthrough of the AIDT functionalities.
Customized taxonomy configuration based on your data and specific needs.
A brand new 6sense model.
A comprehensive document that captures:
Before and after state of the models.
Analysis on all model data inputs include keywords, CRM, MAP, web and partner data.
Our recommendations.
Please reach out to your CSMs for additional information and to get a resource assigned.