New Features and Enhancements for May 2022
With the May 2022 Product Release, 6sense further applies artificial intelligence at every stage of revenue creation to help marketing and sales teams jointly execute winning outcomes. The new enhancements help give marketers confidence in targeting the right accounts based on buying behavior, then puts those crucial insights directly in front of sellers to take action.
This article highlights new features to explore and the changes you will begin to see in the platform the week of May 23. Of course, your company’s subscriptions and user permissions will determine access to these items.?
Organize Keywords by Topics of Interest to Your Business
6sense intent data is better organized into customizable keyword groups for application in campaign planning and audience building. Grouping keywords by themes makes it easier for revenue teams to glean information about in-market buyers and make better-informed business decisions.
Marketing teams can group keywords by topic of interest and leverage them in campaign planning and execution. Then sales teams can personalize outreach based on common themes that are most meaningful to their prospects.
Improve Workflows with a New Integrations Catalog
Now you can easily find, connect, and manage connected apps in one organized place. An active integrations dashboard and consolidated catalog helps operations teams explore, manage, and orchestrate integrations across their revenue tech stack.
Access 6sense Revenue AI Insights Within the Outreach Platform
With game-changing insights, predictions, recommendations, and dashboards directly within their sales execution platform, sales reps can maximize their efficiency, improve deal execution and close deals faster.
6sense Sales Intelligence enables sellers to create personalized and timely engagement in Outreach, supported by buying stage predictions and account prioritization.
Key benefits include:
AI-driven prioritization: AI interprets intent signals and helps sales reps quickly prioritize the right accounts directly within Outreach.
Easy multi-threading: Provides Sales & Marketing the key data and insights necessary to engage the entire buying team.
Maximize relevance: Embeds deeps context about the account and contacts directly into sales rep workflows to maximize relevance, enhance the buying experience, and drive the strongest sales results.
Use Contact Location to Reveal Unknown Buyer Activity
Transform anonymous activity into actionable intel with Sales Intelligence contact location data. Sales reps can now identify specific buyer interest in a topic through intent activity tied to a location, and then cross-reference relevant contacts to that location to identify likely members of a buying team?. Armed with buying team research data, sellers can reach out with personalized messaging that books meetings?.
Additional Changes and Enhancements
The match rate calculation is more accurate and robust thanks to our stricter definitions for matched pageviews. By being more discerning, our match rate more accurately reflects the highest value pageviews for a potentially higher conversion rate on actions our customers take on these pageviews.
Quickly find a specific account and show its recent activities by searching by account name in the Sales Intelligence Recent Activities Dashboard.
Administrators can choose to send alerts to specific CRM users. ?
Pipeline Intelligence changes can now be made in ‘draft mode’ prior to publishing to the live environment. Admins can now set default values for pipeline plan. Default values can be applied to new segments or existing segments. A number of usability enhancements to settings, pipeline plan and workbench are also included.
Segments can be searched for in the top search bar, by default in the selected folder. To search with more specific terms and filter segments, click?on the?Filter By button at the top of the segment list.
The Bombora Company Surge® – 6sense Kickstart Package now includes up to ten (10) Bombora intent data topics at no additional charge for all 6sense subscribers. Bombora data can be leveraged by customers immediately for building segments and deriving analytics and top scores can be infused into predictive models and 6sense Sales Intelligence (Advanced subscription customers only).
Within Funnel Insights you can now see a cohort-based visual analysis of how accounts are moving through your funnel and the real impact of marketing effort.
Funnel Insights now supports bulk export of summary and opportunity data for use in external workflows or more granular data inspection.
6sense will now support SAML SCIM auto-provisioning/de-provisioning.?With SAML SCIM turned on, user activation status will be in sync between identity provider and 6sense platform.
Data Taxonomy Updates
Deduplication Logic: Users will be able to see more granular data after the deduplication logic update for CRM (Customer Relationship Management) and MAP (Marketing Automation Platform) data. This will help in precisely taxonomizing the data. With this change, the data shown within the Taxonomy UI will increase.
Removal of “Need Confirmation” Status: Users will no longer see a “Need Confirmation” status under the website tab. We have made changes to accommodate whitepaper and datasheet types of mapped activity together, instead of choosing one or the other.
Download Functionality: This new feature will enable users to download the data from Taxonomy UI for analysis.
Remove Manual Override While Creating/Editing Rules: With this update, users will be able to override the datasets, which were manually updated earlier, with the newly created/edited rules. Earlier, the manually updated datasets were not updated through rules.
Updated Filter Section – Users will now be able to apply filter on additional fields across WEB/MAP/CRM data in Data Taxonomy UI. This will help in faster review and mapping of the data.