New Features and Enhancements for March 2022
With the March 2022 Product Release, 6sense extends more deeply into the revenue tech stack, expands integrations, and delivers enhanced data to power real outcomes for revenue teams. In this product update, 6sense continues to bring the most advanced insights and actions to where marketers and sellers work every day – now including all major CRM providers.
This article highlights new features to explore and the changes you will begin to see in the platform the week of March 28. Of course, your company’s subscriptions and user permissions will determine access to these items.
Confidently Engage Buyers with Enhanced Technographic and Intent Data
Slintel’s next-gen technographic data is coming to 6sense Sales Intelligence, expanding on the Slintel contact data included in the January Release.?Slintel tracks over 25,000 technologies from 15+ unique sources, enabling sellers to better understand their prospects and customers more confidently:??
Prioritize accounts with ideal customer tech fits?
Uncover competitors or integration partners in accounts??
Personalize outreach based on an accurate understanding of a prospect’s tech stack?
TrustRadius intent data is also now available in Sales Intelligence alongside 6sense keywords and Bombora data, providing a single, cohesive view of all account intent signals.
With enhanced visibility into the target buying group, their intent signals, and the technologies they use, your sellers will know when and how to best engage prospects, resulting in high-quality pipeline and a customer-first experience.
New Integrations with Microsoft Dynamics 365 Sales and HubSpot CRM
New 6sense integrations for Microsoft Dynamics 365 Sales and HubSpot CRM align revenue teams within a comprehensive, actionable data set.??
Marketers can now leverage 6sense-enriched lead, contact, and account data to segment and analyze audiences while working natively within these CRMs.??
Sellers can access 6sense Sales Intelligence insights, alerts, and dashboards directly from within HubSpot CRM or Microsoft Dynamics 365, enabling sellers to proactively prospect and personalize outreach.
Revenue operations teams can now create a clean, unified source of truth across 6sense and CRM with data, audience, and AI-driven orchestrations.
Pre-defined Templates for Segments
Create new audiences more easily than ever. A new quick-start method allows marketers to build dynamic audiences using predefined templates, creating best-practice segments for use across the 6sense platform.?
Improved Advertising Experience ?
Launch campaigns with confidence. The user-experience enhancements start with a more intuitive layout, combining?the Ad Library and Campaigns under one navigation tab for Advertising.??
The new click URL builder and macros help track ad performance more accurately by automatically inserting dynamic information, such as a creative and campaign names or IDs, to maintain consistency and reduce?the likelihood of errors and typos.?
Clearer Activity Summaries
Visualize account outcomes with more context. The new Activities view in Segment Performance and Funnel Insights Reports allows you to better visualize the influence of specific campaigns and activities by type or by team. With clearer trend summaries, activity labels, and groupings, Marketing and Sales can easily understand the impact of their respective activities and spark more collaborative conversations.
