New Features and Enhancements for September 2022
According to a report from Boston Consulting Group (BCG), B2B companies lose $2 trillion every year due to wasteful, inefficient, and outdated sales and marketing processes. The latest enhancements to 6sense Revenue AI help these organizations eliminate guesswork and focus on the right buyers, so they can confidently drive toward their revenue goals.
This article highlights new features to explore and the changes you will begin to see in the platform the week of September 26. Of course, your organization’s subscriptions and user permissions will determine access to these items.
Deliver advertising to buyers during high-intent moments
Contextual Targeting offers marketers a future-ready advertising strategy to help fill the gap left by cookie and device-based targeting solutions. Plus, according to a Spark Neuro study, contextually relevant ads generate 43% more engagement and 2x better ad recall.
With ready-to-use contextual topics built specifically for B2B organizations, your team can:
Deliver ads in the environment most likely to be relevant to your buyer
Eliminate wasted ad spend on buyers that aren’t likely to engage
Optimize across all ad campaigns in one platform
Spend your ad budget more efficiently with Campaign Forecasting
Reach the right audience and spend your advertising budget more efficiently by optimizing campaigns before launching them. With Campaign Forecasting, you can ensure you have the necessary budget and CPM to reach your intended audience.
Campaign Forecasting is now available to all users after a limited release earlier this year.
Enable sales reps to prioritize and personalize their Sales Engagement efforts in Salesforce
Sales Reps don’t need to hunt for contacts to fit a cadence any longer. Once the integration is enabled, they can utilize 6sense Dashboards and Insights panes to prioritize hot accounts and contacts to engage and add contacts, one at a time or in bulk, to Salesforce Sales Engagement cadences. 6sense insights are also available within Sales Engagement account and contact pages to help inform follow-up messaging to the buyer.
Additional Enhancements:
Keyword configuration enhancements enable marketers to add bulk keywords into groups more efficiently with copy and paste functionality. Users also can view up to and download 100 recommended keywords at a time, providing visibility and a more seamless keywords grouping experience.
HubSpot CRM and MAP users can now add OAuth access to their 6sense integration. With OAuth in place, the integration becomes more secure at the click of a button.
*Important Note: On November 30, 2022, HubSpot is going to sunset the current API keys used to integrate 6sense with HubSpot CRM and MAP. Set-up of the latest API-based integration will be required prior to this change.
A standardized 6sense Integrations Catalog gives users all the necessary information right at their fingertips to discover, connect, and self-manage their integrations. Plus, an enriched configuration experience for CRMs helps streamline the set-up for this core 6sense integration type.
Comprehensive pipeline management in Pipeline Intelligence (full availability in early October) enables users to plan and forecast with:
6QAs in Recommended Actions & non-marketing sourced pipeline in planning
Non-marketing sourced, good to circle back with opportunities that previously had an objection
6QAs as an additional Recommended Action in the Insights tab
6sense’s API documentation is available to help remove friction and accelerate the development of integrations. APIs are complex, technical, and require markup in a more collaborative environment. The documentation portal helps our partners and the developer community self-serve API requirements and documentation as needed.