This page explains:
Creating and mapping a custom field
Accessing custom merge tags for your topic
Create and MAP a custom field
First check whether a 6sense field already exists to store the proposed Salesforce attribute to be imported.
If it is a new field (for example, Lead Tier) and doesn’t yet exist in the 6sense Conversational Email platform, you will first need to create a new Custom Field.
Once the field has been created, your Customer Success Manager will be able to assist you in mapping your field to a Salesforce attribute.
Access custom merge tags
Navigate to your Conversation Flow’s detail page and click on a sequence.
Below the email editor, you will see the three dots (…)
The custom fields that you created earlier can also be found here. Select any merge tag and it will be inserted into the email body.
You can also preview the email touchpoints to ensure your merge tags are being replaced properly.