Company Details Pages in 6sense Sales Intelligence

Get the relevant company details to work fast with confidence on our information-packed company details pages. Comprehensive data includes company demographics and information organized in highlights, timeline, web activities, tech & signals, persona MAP, and company hierarchy tabs.

Company Details page layout

Company details pages use an information-dense but highly scannable format.

• Specific icons denote links to a particular CRM or SEP.

• Export actions available differ depending on your integrated CRM or SEP.

• Product dropdown: If your company has set up 6sense for multiple products, you can see a product dropdown in the header area of a page. If you don’t see the dropdown, it means that your company purchased 6sense for only one product or configured 6sense to provide insights on all its products as a whole.

• Timeframe dropdown: The timeframe dropdown lets you select from 7 days, 30 days, 60 days, 90 days, or 180 days. That selection applies to all data displayed on a company details page including the data shown in each tab.

• Matched Records (requires CRM integration): The entry in the matched record field shows the logo of your integrated CRM and links to the record that matches in your integrated CRM. Click that logo to go to that CRM account page. If there are multiple accounts associated with a match, the number of matches is listed (for instance, “+2”). Hover over that number to see a list of the accounts associated in your CRM and click to any of those listed CRM account pages.

  

Company hierarchy

This feature is shown when you click on Company hierarchy below the company name.

This will open a new window that displays the relationship of this company with the other acquisitions, subsidiaries, or national or transnational divisions of its parent company.

This list helps you understand where an organization exists within its own corporate ecosystem. It also helps you trace back where activities in complex companies occur.

The overall parent company always heads the company hierarchy.

You can search a list of all companies that are part of the overall parent company’s corporate hierarchy.

Simple companies are shown as only one card. Each organizational entity of a complex national or transnational company or conglomerate has its own company card.

Lines with collapsible nodes connect the cards to indicate the nested relationships between the company cards.

Each company card lists:

• The territory that the company is the headquarters of

• How many subsidiaries the company has

• The company’s revenue range

• They company’s industry (and sub-industries)

• A link to the company’s website

Highlights tab contents

AI Insights

AI Insights shows concise summaries of account activity, including a 30-day recap, past opportunities, key people, and highlights—all in one on the highlights tab.

Actions

Actions are our suggestions for actions that you should take (based on account temperature, associated signals, and activities) to move an account forward. Actions are a time-saving feature that lets you move fast while being confident that your next move is supported by data.

When you click on an action, the Actions drawer slides open at the left. The action you clicked is highlighted and its details are toggled open for you to review. Explore other actions by toggling them open or closed. Close the drawer by clicking the close icon at the top right.

Learn more about Actions in the Dashboards Overview.

Timeline tab contents

Understanding the icons in the timeline view is essential for interpreting buyer behavior and engagement. Each icon represents a specific type of interaction, helping sales teams quickly assess where an account is in its journey.

Icon meanings:

• 📣 = Added to a Marketing Automation Campaign

• 🟢✉️ = Email Send/Reach Activity tracked in CRM

• 🌐 = Website Visit

• 🔵✉️ = Email Open/Click Engagement Activity

• 🗓️ = Attended an Event/Meeting/Webinar

• 📝 = Filled out a Form

• 🔑 = Keywords Researched

• ☎️ = Phone Call Reach Activity

Color coding tip:

• Green icons: Indicate a Reach activity - initiated by your sales or marketing team.

• Blue icons: Represent Engagement activity - actions taken by the prospect in response to your outreach or to content they've interacted with.

These visual cues allow reps to identify patterns, prioritize outreach, and tailor messaging based on real-time engagement. For example, a series of email opens followed by a form fill and a webinar attendance may indicate strong buying intent.

Engagement and Reach activities

The Engagement and Reach Activities section of this tab displays graphs of engagement activities, account reach activities, and opportunity status. The graphs display a lookback timeframe from yesterday that is set by the timeframe dropdown at the top of the page.

This section may display:

• Buying Stage overlay for engagement graph and account reach graph

• Engagement activities graph

• Engagement score and activities graph

• Account reach graph

• Opportunity status timeline graph

The activities displayed may include:

• Email clicked

• Email opened

• Email replied

• Event attended

• Event registered

• Form filled

• Intent Signal – Peerspot

• Intent Signal – Bombora Topic Surged

• Intent Signal – G2

• Intent Signal – TrustRadius

• Invited to meeting

• Keyword researched

• Meeting attended

• Responded

• Submitted (anonymous)

• Unclassified web activities (anonymous)

• Unsubscribed

• Video played (anonymous)

• Webinar attended

• Webpage clicked (anonymous)

• Webpage clicked (known user)

• Website visited (anonymous)

• Website visited (known user)

Signals tab

The Signals tab shows intent activities performed by contacts at the company, including keywords, web activities, technographics, psychographics, and job postings.

Keywords

This tab shows the keywords that a visitor on your website associated with this company are searching for on your website or that led them to your website.

Web activities

This tab shows information about website visitors associated with a company.

• Visitor locations are the locations that visitors from this company visited your website from. These may not be the same as physical company work locations.

• Top pages visited are the top web pages of your company’s website that visitors from this company visited.

Technographics

Technographics refer to the technologies used by a company. This includes software, hardware, and other technology solutions.

All technographics are listed unless your administrator has enabled filtering for relevance. If relevance is enabled, you can toggle between all technographics and relevant technographics.

Relevant technographics are chosen by your administrator as relevant to your sales team and organization’s go-to-market strategy.

Use the filters to refine your search by category, confidence score, and status.

• The category filter allows you to select specific technology categories to narrow down the results.

• The confidence score filter allows you to set a range (for example, 70–100%) to view technographics with a specific confidence level.

• The status filter allows you to filter technographics based on their current usage or added in the last x days (30, 60, and 90 days).

Psychographics

Psychographics are the psychographic attributes of a company that provide insights into a company’s target audience, values, interests, and behaviors.

All psychographics are listed unless your administrator has enabled filtering for relevance. If relevance is enabled, you can toggle between all technographics and relevant technographics.

Relevant psychographics are chosen by your administrator as relevant to your sales team and organization’s go-to-market strategy.

Use the filters to refine your search by confidence score and category.

• The confidence score filter allows you to set a range (for example, 75–100%) to view psychographics with a specific confidence level.

• The category filter allows you to select specific psychographic categories to narrow down the results.

Job postings

Job postings are listings of available job positions within a company. Here you can view all the job postings that match the settings your administrator has selected.

All job postings are listed unless your administrator has enabled filtering for relevance. If relevance is enabled, you can toggle between all job postings and relevant job postings.

Relevant job postings are chosen by your administrator as relevant to your sales team and organization’s go-to-market strategy.

Use search to refine the job postings displayed.

Persona map tab

The persona map shows the depth and breadth of your corporate contact coverage. By scanning the distribution of contacts in that grid, you can see:

• What coverage you already have in a buying team.

• If you have gaps in persona distribution in a buying team.

• If you have contact information for key decision maker personas.

Persona map cell icon legend: The icons shown in a cell of the persona map provide a snapshot of the acquisition of contact information, engagement, and reach about the types of people in that cell. Hovering over the cell offers more information about the breakdown.

• Engaged: Contacts that have clicked on emails or ads, filled in forms, done web research related to your product, or otherwise indicated interest in your company or product.

• Not Engaged: Contacts that have not indicated interest in your company or product by doing any engagement activity (for example, clicking on emails or ads, filling in forms, or doing web research related to your product).

• Not Reached: Contacts that have not been included in marketing activities (for instance, being added to a marketing campaign) nor engaged in sales interactions (for instance, being contacted by sales team members).

• To Unlock: Contacts that are net new in your CRM (neither unlocked nor exported in any form).

• To Export: Contacts that are already unlocked (either in Sales Intelligence or exported to CSV or to your company’s SEP) but that you have not yet exported to your company’s CRM.

The persona map grid maps a company’s departments (the corporate functions) against a corporate job title hierarchy (personas). The contacts associated with that company are then plotted on that grid.

The grid is color-coded by persona’s importance (weak, moderate, or strong). Persona importance is our assessment of how important this persona is to a typical buying team for a product or service from your company.

You can toggle whether to display contacts no longer in the company and search for people associated with the company. You can also filter the grid and the table below it to show all contacts or those contacts that are engaged, not engaged, not reached, or recommended.

The table below the grid lists all the people associated with a company that are plotted on the grid. The table columns are:

• Name

• Recommendation reason

• Last engagement

• Last reach

• Status

• Engagement trend

• Location

You can modify which columns are displayed and their order in the table by using the Modify Columns icon.

You can sort the table by:

• Most engaged

• Trending people

• Last engagement date

• Last reached date

• Least engaged

• Recommended

The grid cells also act as filters on the table. Click a cell to filter the table to display only the people plotted in that cell. Click the cell again to clear the filter.

Each row of the table also offers actions you can take for that contact.

Persona map table actions:

• Find on LinkedIn

• Find on Sales Navigator

• View similar contacts on LinkedIn

• View similar contacts on Sales Navigator

• View talking points

• Export to CSV

• Report incorrect data

Intent by country tab

The intent by country tab shows engagement and reach activities performed by the company, sorted by the country. The country where the headquarters is located is displayed first.

FAQ

If I see incorrect firmographic data, can I provide feedback to make a change?

If you see incorrect data within the 6sense Sales Intelligence platform, you can provide feedback to help improve the Master Company Database using the “Report Incorrect Data” option under more actions. Users can provide feedback on the following fields:

1. Company Name

2. Company Website

3. Employee Range

4. Industry

5. Revenue Range

6. Location

What happens to my feedback after I submit?

We take all our customer feedback very diligently. Each feedback is reviewed by our team of analysts and if accepted, it goes into our regular data update cycle before showing up in the Platform. Based on the scope of the change, this could be monthly or quarterly.

We do not provide responses to individual feedback as that is not scalable. Please do not open support tickets for status inquiries at this time as this feedback goes directly to our product team.

It seems like the actions displayed in the timeline are wrong (missing or inconsistent). Why are active keywords not influencing my predictive model?

We often get questions about why actions appear or do not appear in the timeline. We filter out “noisy” and contextually inappropriate keyword sources, both in general and in relation to the model we set up for your company for its product. Active keywords are excluded (and so don’t influence) your predictive model when (in context) we feel they misrepresent what was intended by capturing useful keyword information. This exclusion increases the accuracy of your model’s behaviour and improves the quality of the data of your target accounts.