Advertising provides notifications at ABM > Advertising > segment Syncs if segments fail to sync. Refer to Manage Segment Syncs in Advertising.
LinkedIn, Meta, and Google are referred to as “channels” in the following table.
Segments may fail to sync for one of the following reasons:
Type of Failure | Channel | Reason | Category | How to fix |
|---|---|---|---|---|
Segment | Insufficient user permission | LinkedIn role permission missing | Billing, Standard, or Admin role is required to continue syncing. | |
Segment | Insufficient user permission | 6sense role permission missing | Marketing or Admin role is required to continue syncing. | |
Segment | Insufficient user permission | LinkedIn Ads account access missing | Access to the LinkedIn ad account is missing. Please get access to continue syncing. | |
Segment | Google Ads | Insufficient user permission | Google Ads permission missing | Access to the Google ad account is missing. Please get permission for syncing segments. |
Segment | Google Ads | Insufficient user permission | 6sense role permission missing | Marketing or Admin role is required to continue syncing. |
Segment | Google Ads | Insufficient user permission | Google Ads account access missing | Access to the Google ad account is missing. Please get access to continue syncing. |
Segment | Meta | Insufficient user permission | Missing “Write” permissions to create audience | User needs “Write” permissions in Meta to continue syncing to this ad account. |
Segment | Meta | Insufficient user permission | Missing “Create Ad” permissions | User needs “Create Ads” permissions in Meta to continue syncing to this ad account. |
Segment | Meta | Insufficient user permission | 6sense role permission missing | Marketing or Admin role is required to continue syncing. |
Segment | Meta | Insufficient user permission | Meta account access missing | Access to the Meta ad account is missing. Please get access to continue syncing. |
Segment | Meta/Google/ LinkedIn | Access token expired | Access token expired | Re-authenticate your channel integration to continue syncing. |
Segment | Meta/Google/ LinkedIn | User request limit reached | Ad account limit reached | Excess calls to this ad account detected by channel. Reach out to your channel support to get your rate limit increased, or use a different ad account. |
Integration | Access restricted | Access restricted | Member access restricted by LinkedIn due to Policy Violation. Reach out to LinkedIn support to fix your access. | |
Integration | Meta | Access restricted | Access restricted | User access restricted by Meta. Reach out to Meta support to fix your access. |
Integration | Google Ads | Access restricted | Access restricted | User access restricted by Google Ads. Reach out to Google Ads support to fix your access. |
Integration | Meta/Google/ LinkedIn | No associated ad accounts found | No associated ad accounts found | User needs access to at least one ad account to initiate segment syncing. |
Integration | Meta/Google/ LinkedIn | Ad account closed/ disabled/ suspended/ deactivated | Ad account status is not active | Reach out to your channel support to activate the ad account |